People spend more time on mobile phones than ever. We use them almost everything -banking business, investment, viewing weather, monitoring and exercise, listening to music, navigation, and of course shopping.
Nearly 55% of website traffic comes from mobile devices, and 60% of online shoppers first use mobile phones to find products. If your store cannot provide seamless user experience on mobile devices, you may lose a lot of potential customers.
But how do you optimize your online store to increase the conversion rate?
Starting from the theme of the response WordPress
High -quality WordPress theme is the perfect starting point of the response online store. Your theme is the basis of the entire website, so please choose a theme that can provide excellent experience on various sizes.
The following are some tips for evaluating the theme:
Test the theme demonstration on tablet computers and mobile phones. Since you may not have a device that may have the possible screen size, you can use a website to respond to websites such as testing tools to simulate the experience. Demonstration elements should look good in all screen size -should not be cut, difficult to read or difficult to use.
When viewing the theme demonstration, adjust the size of the browser window. The content should be adjusted accordingly, and no content should be cut off.
Find response functions in the theme description. It should specifically refer to how the \”response design\” or discuss the theme to adapt to mobile devices.
Demonstration of running through Google’s mobile friendly test tool.
Check the comments. Read the scores and comments of theme users. Pay attention to any negative comments on responsive design.
Your theme is also important with WooCommerce integration. This will prevent response problems and any other potential conflicts.
Storefront
The theme satisfies all the above all the above. Requirements, flexible and easy to customize. In addition, it has various children’s themes designed for specific industries -fashion, toys, digital products, booking, and so on.
Keep in mind the availability of mobile
The availability is a shoppers andThe efficiency and efficiency of your website interaction. Poor availability will have a negative impact on sales, transformation, brand cognition and SEO. When reviewing your mobile experience, availability should be your primary task. Consider the following:
Think with your thumb.
Mobile users will only use their thumb to interact with your website. All clicked elements -links, buttons, menu items, images -all need to be large enough to easily click on website visitors. If they are too small or too close, someone may mistakenly click on the wrong thing.
Avoid pop -up windows and other interference.
Because the mobile screen is very small, it is important to give priority to the content displayed to the visitors. The pop -up window covering the entire mobile phone screen will destroy your user experience, and even have a negative impact on your search engine ranking; the same is true of advertisements and other notices. If you decide to use such content, make sure it only occupies a part of the screen and is easy to ignore.
Implement product filter
. If you provide a lot of products, online shoppers may need to roll for a while to find what they want. This is particularly difficult to display only a few products on the screen of a few products. Your client may feel frustrated and give up before buying. Filters can help them reduce the selection range based on the content they want to find. Try to provide sorting functions like a woocommerce product filter.
Use enough fonts
. If your website text is too small, it may be difficult for mobile users to read any content -they should not understand your product by pinching and scaling. According to your site and fonts, you may need to set different font size for mobile devices.
Decompired text.
If your page contains a lot of information, please decompose it into a small part of navigation more easily on small screens. You can use the accordion, switching or project symbols to do this. In the long blog post, add a link to the section that allows users to jump directly to the interesting theme.
Simplified checkout pages
Although the shopping volume on mobile devices has increased significantly over the years, the conversion rate is not so high. In fact, the average e -commerce conversion rate of the mobile terminal is only 2.03%, while the desktop end is 3.83%.
Your checkout process plays a vital role in the sales process. It is as simple as possible on mobile devices to increase the conversion rate. If your client has been purchased for too long, they will give up and shop elsewhere.
Delete unnecessary field
First check the information required for checkout. Do you need everything? You may find that some fields can be deleted:
If you do not sell to the company, please delete the company name field.
If you can’t think of the scene where you may need to call customers, please delete the phone field.
If you do not accept annotations, delete the Order Notes field.
The less the field, the better, especially on the mobile device. Read more information about how to customize the woocommerce checkout field.
Allows guests to check out
The customer account is great. You can automatically fill in their information and save their credit card data to speed up the checkout speed of the return guest. But what about new customers?
Not everyone wants to create accounts in your store, especially when they want to check out as soon as possible as soon as possible On mobile devices. In fact, the customer’s account is considered to be considered to be a 35% abandoned shopping cart. It is allowed to allow visitors from Woocommerce to checkout:
Navigation to
WooCommerce → Setting → account and privacy.
Select Allow customers to order without accounts.
Click to save the button at the bottom of the page.
Understand how to determine whether the visiting checkout is suitable for your store.
Accept social login
Your client may have logged in to social media accounts on its mobile devices. Open social login on your website to allow them to log in to use Facebook, Twitter, Google, Amazon, etc. to simplify checkout and prevent them from creating new accounts. Enable Wooocommerce social login.
Accept a variety of payment methods Accept a kind of acceptance The above payment method can speed up the checkout. Although you may also allow credit card transactions, it can enable options such as PayPal or Amazon Pay to allow customers to pay with existing accounts instead ofTake out the credit card and enter all the details.
View WOOCOMMERCE Payment Gateway Integration
Make the checkout field high
Customers can easily fill in the checkout fields on your website, this One point is important. Make sure the fields are high enough so that they can click and fill in the information without enlarging. You can use some simple CSS to do this.
First use a browser checker on the checkout page. This will help you identify the category of each separate field. Then use the following code for each specific class; an email field is used in this example.
] Adjust the filling according to your specific site and current settings; you may need to play a little to find effective methods. You can also use the media to query a specific device applicable to this code.
Note: If you are not familiar with the code and solve the potential conflict, you may need to choose Wooexpert Or developers seek help.
According to our support policies, we cannot provide support for customs.
Edit product page
Your product pages should also be responsible, which is important. Customers should be able to read the product details, read the photos and add the product to the shopping cart.
Make the \”Add to Shopping Cars\” button sticky
When the shopker read product information, a sticky \"Add to the Shopping Cart\" button will follow the page on the page Below. If they are convinced to buy, they don't have to roll up all the time to buy. In fact, a sticky addition to the shopping cart button has proven to increase the order by 7.9%! Add this CSS to make your button sticky on the mobile device:
/ ** Make the add to cartton sticky **/ @Media only screen and (Max-Width: 900px) { .cart {position: fixed; bottom: 0;background: #ffffff; width: 100%; z-index: 3;}
According to your theme and website design, you may need to use CSS slightly. But if you don’t want to edit the code, you can also use a plug -in, such as the Sticky Add to Cart of WooCommerce.
Audit During the page, they hope to slide your picture library to view more photos and zoom in with your fingers. These mobile gestures are very intuitive, almost subconscious. Make sure your website supports them.
Add arrows or dots to indicate when there are multiple photos. Otherwise, your mobile users may not even know that they can slide!
Priority processing important information
Ensure that customers can view key product information without rolling. Priority to consider price, change (color, size, etc.), discounts, comments, and other details specific to your products: if you sell clothing, materials may be important. Or, if you are an e -store, you may need to emphasize the warranty attached every time you buy.
Complete product descriptions and specifications (washing instructions, SKUs, ingredients, etc.) and other additional information can be placed under the page. In this way, if your customers want more information, they can easily find it, but if they are only satisfied with basic information, they will not be at a loss.
Simplify your mobile menu
Let the mobile device let the mobile device The main menu on it is as simple as possible. The long page list will make the website visitors at a loss and confuse them. Reduce them to basic elements, and then give priority to the order they list, the most important page is ahead.
Photo https://thegoodbatch.com/
GOOD BATCH shortened their mobile menus. In addition Page. This is simple and important.If you really need to include many pages, try using a sub -menu with scalable switching. Limit the main menu item and display the sub -menu item when the user expands each sub -menu item. Make sure to use arrows and other symbols that the menu is expanded!
Nuria’s main mobile menu next to its expanded sub -menu.
Nuria offers five main menus items on mobile devices, and there are arrows next to each item, indicating more options. When the user clicks, the main menu will slide to display the sub -menu with a clear \”back\” button. This allows them to show all the necessary options without overwhelming customers.
There are many ways to display the mobile menu, so please choose one that is best for your audience Essence They include:
Hamburg menu
. Burger symbols are vertical stacked three lines. The menu will always be hidden before the user clicks the symbol. This is a good choice for websites with a large number of pages but website visitors.
A label menu . This is very similar to a typical desktop navigation and lists the menu item at the top of the site. This should only be used for menus with the minimum link; users can view all items without scaling or rolling.
A floating operation button . The button with the menu icon floats on the page and follows the user when the user scrolls. When you click, it will expand to display the menu. This is a good way to keep the main menu accession, but it may be distracted or covered with content.
A drop -down menu . When you click to display the page option, you will open the menu bar at the top of the page. It takes up more space than the Hamburg menu, but website visitors may be easier to see.
Generally, your theme will include a response menu style. If not, or if you want to use other options, please see the following plug -in:
WP Mobile Mobile Menu Shiftnav Responsible menu
No matter which option you choose, make sure your customers are easy to use and meet their needs. Remember, this may mean creating a completely independent mobile menu!
Makes important functions easy to find
Due to the limited screen space on the mobile device, items are easily lost. Make sure visitors can quickly find key functions.
The search bar can be seen
There is a search box in the sidebar of many websites,But it is usually pushed to the bottom of the mobile device page. The search function in the desktop title may not be suitable for the same space on the mobile phone. But it is a vital feature for online shoppers, and they can benefit from the ability to find the products they want.
A good solution is to include the search bar in your mobile menu so that the shopper can easily see. Some themes provide settings for this function, but if you do not, you can use custom code to achieve the same features.
Open
Header.php file and add the following functions: [ 123] \u0026 lt; php get_search_form (); \u0026 gt; \u0026 lt; php get_search_form (); \u0026 gt;
.
Style settings. If you don’t want to contact the code, plugins like Ivory Search can achieve the same features. Display contact information clearly If you include contact information in the foot or sidebar, it will be difficult for mobile users to view it because they must roll to it to it to The bottom of the page. Use a visible link to your contact page in the menu to refute this. You may also want to contain a clicked phone number and/or email address in the main menu, so that users can easily get in touch. Do this:
Navigation to the
appearance → menu .
In the drop -down menu next to \”Select the Menu to Edit\”, select the correct menu. This will be your main menu or mobile menu, depending on your setting.
Expand the
custom link
.
In the URL box, add the corresponding link. For the phone number, please add the phone: +18005553927, replace the number to your number. Make sure no spaces or other symbols. For the email address, please add MailTo:
[email \u0026#160; protes]
.
In the link text box, add text that will be displayed on the menu. For example, you may say \”call us\” or \”call 800-555-3927\”.
SingleStrike Add to the menu button and drag to the location you choose. Click the blue in the lower right corner
Save the menu
button.
When the user clicks the phone number on the mobile device, it will automatically call you. When they click your email address, it will open a new email to you in their default email application.
Make shopping cars easy to access
If the customer wants to continue shopping after adding the product to the shopping cart, then you can edit the shopping cart It’s important.
The mini shopping cart plug -in of Woocommerce adds shopping cart options for the desktop version and mobile version of your website. On the desktop, the shopping cart includes the name, photos and prices, and allows shoppers to edit the number without leaving the page. On mobile devices, it shows the number of goods and total orders in the shopping cart. In addition, shoppers can enter the shopping cart page with one click.
Follow the website speed
Although the website speed is important in any device, it may be more important for small devices. Mobile shoppers usually use slower Internet connections or honeycomb data to browse, so you should do everything possible to ensure that your website is loaded as soon as possible. If the loading time exceeds 3 seconds, 53% of mobile users will give up the website, and Google’s new mobile priority index will give priority to the mobile version of your website.
First understand the current loading time of your website. GTMETRIX and Pingdom website speed test can help you understand your website speed and provide improvement suggestions. Google PageSpeed \u200b\u200bInsights even provides testing for mobile devices.
Then, use the following resources to optimize your website:
How to optimize the image to speed up your online store
woocommerce and speed first to consider [ 123]
Why does my WoOOCOMMERCE website slow and how to fix it
How to get high scores on Google PageSpeed \u200b\u200bInsights for Woocommerce
Use these Jetpack functions to accelerate your Woocommerce website [123 ]
You may also need to consider enabled AMP (accelerated mobile page), which is a framework built by Google to create a lightweight and simplified mobile experience. thisIt is a good way to speed up blog posts, especially for some online stores.Learn in detail how to use AMP to improve the website speed.
Test your online store on mobile devices
regularly test your store and understand all features on mobile devices. It is very important.The process of your website is similar to the steps of test theme demonstrations listed above -a combination of manual methods such as using Google’s mobile friendly testing and adjusting the size of the browser window size.
Test everything!Click each link; rolling each page; and checking each feature.All aspects of your website should be easy to view, read, and navigate on mobile phone peace board computers.
Some small changes on mobile devices can greatly improve customer satisfaction and conversion rate.Looking for more prompts?Reading how to unlock the power of Wooocommerce on the mobile device.
Storefront 
GOOD BATCH shortened their mobile menus. In addition Page. This is simple and important.
Nuria offers five main menus items on mobile devices, and there are arrows next to each item, indicating more options. When the user clicks, the main menu will slide to display the sub -menu with a clear \”back\” button. This allows them to show all the necessary options without overwhelming customers.
First understand the current loading time of your website. GTMETRIX and Pingdom website speed test can help you understand your website speed and provide improvement suggestions. Google PageSpeed \u200b\u200bInsights even provides testing for mobile devices. 