Nine secrets that cause attention during the holidays

How to break through chaos, competition and customer resistance

The holiday season provides the best opportunities for many companies to surpass annual income goals for the year. But to do this, they must first attract the attention of potential customers, and they may be overwhelmed by advertising, emails and discounts.

Some people like to call the holiday marketing season as a period with the smallest consumer resistance. They are willing to buy things they usually buy at this time, partly because they are buying gifts.

But they also increased their resistance to buying anything that seemed to have no significant discounts -so the black Friday crazy. Although you should try to use the Black Friday and the Internet Monday, there are many successful holiday season.

If everyone provides the same type of sales -10% discounts of all products, 20% discounts of selected products, as high as 30% discount, 25% discount purchased in the store -do you think you you think you Will it attract attention because of another discount itself? You may be incorporated into the noise.

Here All products. You will learn how to attract people without sacrificing the bottom line.

1. Provide new products with higher prices or bundle products

If the customer understands the value of the product, there is no need to discount. The secret of maintaining or even increasing prices and still attracting the crowd is to make people feel excited about the novelty of the product itself. Taking the high price as a reason to buy it, \”This product is very special, although expensive, but I must have it!\”

If you introduce unique new products, this will be easier to achieve. However, you don’t need to create the next iPhone to increase the value of customers willing to pay more. For example, you can create an upgraded version of existing products:

More long -lasting or more durable

Use less energy

• There are more and better nutritional nutrition
• Made of environmental protection materials
• Provide only a limited number

Or, consider creating a product package or a set of related products. For example, if you sell a bicycle, you can provide a product bag that includes bicycles, tires, helmets, locks and horn. thisIt is a perfect holiday gift, because it contains everything to start cycling! It provides added value and encourages greater purchases.

Wooocommerce product bundle and simplify the bundle process, and even allow customers to mix and match products to meet their specific specifics need. Add binding sales to a single product to obtain more effective marketing strategies. 2. Holding a game that people really want to win

The competition usually has good results, but the prizes must be valuable enough, and people are willing to work hard to participate. Provide high -priced products in your store, even high -value gift cards. For more attention, please share your competition on social media and provide extra works for the same fans.

If the competition starts to get enough attractiveness with news value, you can also write a press release. If you raise funds for the local non -profit organization as part of the game, you will increase the opportunity to be interested in news media. The free topic of news reports or local newspapers every night and

contribute to valuable non -profit organizations? This is how you make money. No discounts are required.

3.提供小额追加销售作为Inventory filling

Small low -priced products usually have high profits. Just like the checkout display of the retail store, people do not mind adding items worth a few dollars, they can be used as inventory filled materials or interesting gifts.

It is recommended that some of these products on your checkout page as simple additional sales as the holiday season.

Although there are many ways to do this, you can use our products to recommend to expand products that provide related and recommended products before customer payment. Specify the products you want to recommend according to category, labels or customer operations. You can even create the recommended conditions for displaying, such as the contents of the customer’s shopping cart.

This allows you to personalize the sale and make your customers more likely to buy them.

Learn more additional sales and cross -sales strategies.

4. Use segmented emails to provide exclusive discounts

Seize every opportunity to consolidate your successful relationship with existing customers. Of course, it is essential to obtain a new business flow. But the simplest sales come from customers who have purchased and enjoyed them.

Send them an exclusive discount that they can only see. Including a link to the custom login page that only they can access. This will greatly help them feel special and encourage customers’ loyalty. In order to get additional blows, make your quotation save time or reduce stress in some way, making their lives easier. For example, you may provide a bundle of small toys for preferential prices. You can publicize these products by \”one -button stuffing all their long socks!\”. Of course, the details depend on your business.

5. attracting less happy people

Believe it or not, some people do not like all red, green, flash and festival spices.

But this is a market that you can pursue, but many people ignore this. Promotion or product creativity for them. In your marketing, don’t express sympathy for everything they don’t like to be related to the holidays.

This is not only suitable for Christmas, but also Valentine’s Day and many other holidays. You can play this! Humor broke the buyer’s resistance.

6. Consider the use of traditional media [123 123 ] Breaking the chaos means contacting your customers in a unique or unforgettable way. Although advertising on social media has its own benefits, it is difficult to stand out.

Email breaks the confusion because it passes to a specific person as a separate message. But it still must compete with all other emails in the inbox.

Traditional advertising opportunities, such as direct mail, have been ignored by many companies that have turned attention to online. This means that in some cases, traditional media is a better way to attract attention. Do you know that nearly half of the millennials ignore online advertisements, but only 15% say they ignore direct mail?

The first step is to be noticed. Direct mail is entity. It activates the different parts of the brain, it is more difficult to scan and eliminate quickly, and usually has a higher response rate.