For many retailers, holidays account for a large part of annual sales. Moreover, this year, experts predict holiday expenditure to increase by about 3.7%to more than $ 1 trillion.
As the organic influence of social media decreases, and so many competitors try to attract the same customers, if you want to make full use of this season, please prepare to spend some money on the advertisement.
But effective advertising requires not only to promote some ordinary posts on social media. You should firmly grasp the benefits of your products and understand how they affect your target audience. Then, you can promote customer actions by making related and unforgettable ads, so as to stand out in competition.
Consider the following nine techniques, design excellent holiday advertisements and maximize its influence.
1. Understand your target audience
Even if you may have a deep understanding of your typical target audience, it may It looks different.
Although consumers usually shop at a few selected retailers, the holiday season may prompt They try new brands to find unique gifts or enjoy discounts. This is the ideal time to expand your positioning and attracts you to suspect that the competitive brand or fans interested in your store or the market segment.
Your target audience may also change completely. For example, if you sell camping products, your typical audience may include outdoor sports enthusiasts. But during the holidays, your buyer may turn to those who buy gifts for these enthusiasts. They may have never camped themselves.
These people’s familiarity with industry slang and technical language is much lower. Therefore, make sure that ordinary shoppers can understand your product description.
2. Using descriptive language
Online shoppers have not touched, smelled or experience the benefits of products. Careful written descriptions can help you persuade them to buy your product.
For example, if you sell candles, don’t just say it smells like vanilla latte. On the contrary, you can say: \”This candle will bring you to the tranquility of the warm coffee shop on a cold night. Every time you smell the taste of this luxurious candle, you will feel the first favorite vanilla. The feeling of latte. \”
If you know that you are mainly aimed at the gift giver, please use the language that can explain the feelings when giving gifts. \”Imagine your child’s joy on his face when you see this under the tree!\” Or \”Your husband will fall into love again as soon as you see this thoughtful customized gift.\”
Because you are due to you The advertisement picture space is limited, so it is best to use detailed language in the text that attached to the social media or product page itself. Trend these elements as an expansion of advertising.
Read our complete articles on the use of psychology in copywriting.
3. Maintain simple design
First consider your design hierarchical structure. What are the most important information in your advertisement? Is it your coupon code? Your button? Your title? Use color, size, font thickness and other strategies to make the information stand out from all other contents.
Image https://www.ghostbed.com/ #123] Ghostbed uses color to highlight the important information in the black Friday advertisement. Although the images are mainly black and white, they use bold red and large fonts to attract people’s attention to the product ($ 300 discount).
Select a clear and easy -to -read font, even if it is small. Decorative fonts and script fonts are interesting and can play an important role, but it is usually difficult to read, especially in large texts. Adhere to the use of sterilization or no -screen fonts to obtain important information. Make sure your text and the background of advertising form a contrast color for reading. Take a step back and try to read from a distance. For those who are not familiar with the content you are creating, do the same thing.
Do not overwhelm your advertising graphics with text. Reduce the number of texts to the minimum number required to convey the information in an influential way. Keep in mind that some advertising platforms (such as Facebook) may limit your advertisement percentage of text. Test them to maximize the space.
According to the platform, it can be used in the product page or ads with longer and more descriptive statements.
Always remember to join the call, aims to attract potential customers to perform specific behaviors -buy products, click advertisements, posts, etc. By using different font thickness and bright fonts to highlight your appealing term color or big button.
The wording of the action is very specific. It should be brief and willing, so that your customers know what to do. Examples include \”browsing shoes\”, \”purchase immediately\” or \”booking\”. Generally speaking, keep it simple. Using too many colors, fonts, sizes or images in a single advertisement may cause confusion or look low quality. If you try to highlight all the content, there is nothing to stand out.
4. Select effective images
The picture is an important part of advertising design. Try to use different types of images to see which content is related to your target audience. What are your most popular social media posts in common? In many cases, the performance of the character’s image is better than the product itself. For example, on Instagram, the number of photos with faces is 30%more liked than the number of photos without faces. Therefore, please consider displaying people using your product or opening your package on Christmas morning.
image with a space with blank or no main design elements is very suitable for adding text. This makes it easier for people to read and understand your title, text, and appeal, because they do not compete with the image itself. Although the use of holiday images and colors may be a good idea, don’t use it too much. Your customers will be affected by red and green, flash and snowflakes everywhere, so the advertisements of your holidays into your brand can really stand out.
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View this post on Instagram [[ 123]
A warm and comfortable night! @sterstijl_home #Soxco #geitenwollensokken #Socks #WARM #SOft #Wool #happyfeet #enJoythelit itthings #Cozytime #SoxSindewInter #Homedecor #Winter #Geitenwollensok
Soxs.co (@soxs.co) shared posts
Pacific Standard time December 27, 2017 at 10:41
[ 123]
Soxs.co uses this principle on Instagram, sharing photos of people standing next to the Christmas tree and heating stoves wearing socks. It looks comfortable immediately and arouses the warmth of the holiday without excessive.
If you can’t find inspiration for holiday advertisements, let your customers use your product to send their pictures or videos. You can share them on social media and reward the prizes to those who have won the most likes or comments!
By encouraging customers to put forward ideas, you will find the language type you contact with them. In addition, people who feel that participating in the brand are more likely to buy one of your products.
5. Use video
Advertising does not always have static pictures. 90% of customers said the video helps them make a purchase decision. Why not apply this strategy to your holiday advertisement?
The following are several methods of using videos in advertisements:
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Create a video of people using your product
. If you sell toys, please show the children who are playing. If you sell electronic products, display them in use. This is a good way to help your customers imagine that your loved ones use your products.
Provide useful prompts.
Can your product be used in an interesting way? Can the food you sell can be added to festive snacks? Share an operation video to attract customers’ interest and display the versatility of your products.
Shooting holiday greetings. Thank you for your support and introduce your team members. This type of videos will keep your mind awake and encourage repeated purchase. Share discount code or coupon. Even with simple text and figureA simple video of the image can also be effective. The movement of the video will naturally attract people, and stand out from all other photos and texts on social media.
For your videos, make sure to use the principle of ads based on photos -based advertising. Don’t be too messy; include clear action appeals; and make sure that any text is easy to read and understand.
Finally, don’t forget to add subtitles to your videos, especially on social media. This is not only important for users with hearing impairment, but most videos on Facebook are watched when the sound is turned off.
6. Provide customers with some special things
If you provide something to the customer, such as sales or coupon code, they will be more likely Advertising and finally buying. Discount is a big motivation!
As mentioned earlier, by understanding your target audience, you can customize your product according to their exact needs. Is this specific advertisement targeting parents? Provide children’s coupon code.
Consider distinguish your quotation by providing other methods other than simple discounts. Instead, you may provide tangible reward projects. Even if it is very small, in addition to finding a perfect gift, the excitement of getting a great sockfill may be an extra power required by the shoppers.
You can also try to create games and competitions that are interesting and encouraged to participate in participants.
One method is to attract customers to participate in competitions or gifts. This allows you to capture their email address or other information and advertise them in the future. In addition, you can provide coupons to those who do not win and encourage them to buy anyway.
7. Test and make changes
Not every advertisement will be successful, so you should always create multiple variants and test them thoroughly. However, the advertisement that cannot be produced immediately does not necessarily fail. Make sure that a reasonable sample amount is set to determine whether it is really effective.
Once you find the most effective variant, remove the worst performance and distribute more money to those who bring sales. Check your advertisement frequently and adjust to achieve the best results.
If you intend to use traditional media, such as magazine advertisements or billboards, you can use the flexibility provided by digital ads. Test creativity with a small number of budgets and use the results to help you perform better offline mediaBuy.
8. Adjust your information
] Your information should also change over time. For example, before the Black Friday, people are looking for the best preferential prices for popular products. They may also shop for themselves, so you need to pay less attention to gift giving and pay more attention to the transactions you provide. However, with the push of the season, you may adjust your advertisement and focus on people looking for perfect gifts. 51% of the last moment shoppers said they planned to buy gifts online. Make full use of opportunities to help them find what they are looking for! The key is not to be afraid to adjust your advertisement over time to meet your audience and its constant needs. Moreover, please keep in mind the test!
9. Manufacturing a sense of urgency
Remind the shopper’s popular product supply, or set a timer for your special discount. How long is the holidays they want to shop and the deadline for delivery.
This strategy has attracted buyers’ fear of missing. The more limited the product, the more people want it. Although you should not be dishonest in advertising, if you create your product that is about to be used up and many people are interested in, you are more likely to promote sales.
Immediately prepare festival advertisements
Now it is time to start creating advertising design, writing advertising copywriting, and understanding the target audience. When the holiday is in full swing, you will have too many other things to worry about! Make sure you are ready to make full use of the holiday shopping season.
Are you also interested in email marketing? Learn how to use Mailchimp during the festival.
Image https://www.ghostbed.com/ #123]9. Manufacturing a sense of urgency
