Asking this question in advance is correct, because not the operating profit margin of each online store allows discounts (let alone 50% or more depth discounts). In addition: It takes time to set up and run promotional activities, which is not available for the new shop owner.
The good news is that you can stand out during the holiday without providing discounts. You can do some simple things, such as
to provide free delivery or only reduction several dollars (if certain order conditions are met).
We have selected four long -tested alternatives to replace large discounts to beautify holidays.
Before our in -depth research: Let us first discuss whether you have the ability to provide discounts.
Can you afford all the discounts of all/any product?
There is a temptation to imitate large shops (or where you often patronize) and reduce prices during the holidays, because \”others are doing this.\”
The fact is that you may not be able to afford it. It is attributed to your
product profit
(or . It can be used for investment for promotional budget ). You should carefully understand your product costs, operating costs and product pricing. If this sounds strange, please read this article about measuring the profitability of e -commerce.
Focus on
Income
(Sales of money) instead of profitability may damage your business. Can you afford the discounts of any commodity, even if it is 5% or 10%? If so, you have your own holiday promotion. If not, please don’t worry -there are many other ways to attract customers during the holidays.
Remember,
Customers may not even think that discounts are the most attractive discounts
, because free delivery or \”reward\” products may be more important for them. Some manufacturers may implement the minimum advertising pricing (MAP) policy for their products. If you carry any goods with a MAP policy in the store, please consultCreate business or read their policy documents to see if you can provide coupon code or other special offers to replace direct discounts. Many times, discount prices that appear outside the shopping cart are regarded as violating MAP. This means that you can use a coupon code or a transaction that \”buy two get one free\”.
Four ways to carry out holiday promotion without a large discount
1. If the customer spends more than a certain amount of US dollars, reduce the total order of the customer
As soon as you think of the thought of the thought of It is one thing to provide a few dollars from a single product -this is a difficult profit, and we can all understand. However, when an order exceeds four or five, it is increased to four or five, or more than a certain amount … Maybe you can be more generous.
You can try the following methods: If the customer spends a certain amount, you can immediately save them immediately Total order
. For example, if the customer spends $ 100 or more, it will be reduced by $ 10. This does not seem to be much for you, but for them, this is a huge 10%.
If you have high -priced goods such as laptops, tools, or furniture (higher profit margins), you can set rules for each product , or if all your products are the same as the same ones When the price appears, the rules can be set up throughout the
website
. \”$ 500 and above can save $ 50 immediately.\” \”All notebook computers set up $ 35.\” Another time -it is not a big discount for you, but it is definitely very attractive to shoppers! This offer is effective because it still promises to save and because customers do not have to work for this. It is given immediately. You look generous, and your profits remain unchanged.
expansion programs such as dynamic pricing of woocommerce are easy to set it. 2. Try \”Buy X Get One\” discount (where X \u0026 GT; 1)
BOGO sales -that is, the sales of \”buy one get one free\” -always popular. Almost
everyone
likes to get something free. This is why SWAG is so popular at trade exhibitions and conferences.
The idea of \u200b\u200bfree full -price products, although … this is not suitable for everyone. Especially not small stores or stores with limited inventory.
Instead of BOGO, you can aim at a change: \”Buy some, get one free.\”
\”Some\” can be any of your choice, depending on
your
profit. If you sell a men’s tie, maybe you can afford to give away one for free after three o’clock. If you sell exquisite men’s shirts, maybe six should be free.
This may be a difficult problem because it is still close to a large discount. After all, you are giving some things for free -you are actually losing the profit of one thing. However, there are some ways to make it work:
Only the product with the highest profit margin
provides \”buy one get one\”
The quotation is limited to [ 123] The lowest price in your store
Only Use this offer on the product you do not care about making profits
For example, this is for second-hand book sellers or cleaned out of production products The owner is very good!
The discount is limited to club members
, even limited to members who have already spent specific amounts/members who are at a specific member level-this is also a great non-festival holiday idea
123] Another idea: \”Buy x, give gifts\”
If you don’t like the idea of \u200b\u200bfree full-price products-or this is not practical for your store Lower products and marketing as free gifts
.
Cosmetics and perfume companies have been doing this when providing \”free gifts for X\”. For example, if customers buy $ 50 in their new perfume or skin care products, they will get a special brand handbag or handbag.
Consider how to use it for your own store. Spend 50 US dollars to buy new sports shoes and get a pair of laces for free? Buy $ 100 cosmetics and take home a suitcase? Buy a new laptop, will we throw a mouse? All good ideas. Have you ever been shopping in Sephora physical store? They are masters who buy X to get free gift strategies. If you get more than 3 items, you are qualified to get a free gift you choose (usually a perfume sample, this is the excellent marketing you visit next time!)
] Make sure \”free gift\”It is desirable, it is best to buy things that are usually not available in your store
. Free shoelaces themselves cannot be
really
are eye -catching, but if they are the brand on the shoe, the limited edition, or is it glowing in the dark? This is better.
3. If you meet certain conditions, provide customers with \”smart\” discounts We recently talked about the convenience of the \”intelligent\” discount during the holidays, and some of the suggestions made in this post are also applicable. Yu’s hoping to avoid a large price reduction store. The idea of \u200b\u200bproviding discounts for multiple products in the same category is a specific idea you might want to view.
Looking back,
Intelligent discounts are discounts based on the content of the content of the customer’s shopping cart. [ 123], no special coupon code or additional operation is required. You set it once according to specific standards, it will run until you turn it off.
If customers may buy multiple products of the same category -even multiple pieces of the same product -this strategy may be useful to you. You can set the comfort point and discount amount of discount applications.
Therefore, if \”buying three ties and sending one\” does not work, but \”buying three ties can save $ 10\”, this is the way to go.
4. Everyone likes free delivery!
If your profits really have no room for rotation -or you have no time to set special product promotion activities -you can still do one thing to attract customers: let them be free of charge. When people have a holiday shopping budget, even a fixed cost of $ 5 may be considered too high. Consider
to exempt your holiday shoppers for a certain amount of cost -for example, for $ 50 or more orders
.
You can set up \u0026 gt; transport in woocommerce -read more. Located in the United States and hope your free delivery discount stands out?
The free delivery date is held on December 18th
, which is the last day that most stores can be delivered to mainland the United States in time before Christmas. Receive your quotation in time on the 18th, you will get a gold medal!
Determine which method is suitable for your store
We provide a lot of suggestions on different holiday promotions in this article. As you know, there are many choices that are not a big discount. Your customer chooses to shop with you for a variety of reasons.They are more concerned about whether you can provide them with a lot of discounts.For many of them,
your transportation, customer service and product quality are much more important than simple holiday promotions
.
We encourage you to explore some alternative promotion options. If you cannot participate in the crazy 50% holiday promotional activity, please don’t worry too much.In the final analysis, it is the most important thing that finds customers that suits you -they will thank you for double your efforts instead of simply cutting prices.
Are there any questions about holiday promotion?Or any suggestion of your own?We want to receive your letter in the comments.
Focus on 
