Every time someone shopping online, there will be many psychological factors. Therefore, understanding the working principle of the human brain, more specifically, understanding how people decide to buy is helping your online store success.
The use of buyers’ psychology is not just sales. It can help you provide a better user experience, establish contact with your buyer at a personal level, and provide your customers with the best solution.
Consider how to use the following psychological principles to improve your store experience.
Web design psychology
People like photos with faces
When selecting photos, when selecting photos, when selecting photos, when selecting photos, Please try to combine the image with the face. Why? Some of our brains are specifically designed to respond to the opposite side, and our attention will automatically transfer to them.
Facial expressions are usually common. They are related to emotion and can be a good way to have a positive feeling for your products.
When we see other people smile, we will feel better, because the mirror neurons in our brain help us experience similar emotions to the emotions. Therefore, if you show a happy customer smile when using your product, it can help website visitors feel good about your brand.
It is also useful to literally your business. The connection between people and others is better than the company that looks very far away. The photos of your team, founder or customer can greatly help establish contact with new shoppers.
Color and feeling and action are related to
Color will affect our emotions and behaviors, so the wise approach is to consider the color selected for your brand and website. Understanding your target audience is important because our response to color depends largely on personal experience.
However, there are some words that are usually related to specific colors:
Red -strength, energy and love
- yellow -happiness, happiness and inspiration
- Green -Nature, Health and Money
- Blue -trust, peace and responsibility
- Purple -royal family, wealth and spirituality
- Pink Color -Care, CareCultivation and love
- Black -serious, mysterious and sadness
- spend some time to study how your customers explain the color of the color Essence If you have international audiences, this is particularly important, because the meaning of color will change huge changes in different cultures. You do not want the color of potential buyers to mourn or dangerous.
White -peace, cleaning and simple
It must be remembered that about 8% of men and 0.5% of women suffer from some form Color blindness. Don’t just rely on color to convey your information; also use symbols and shapes. And ensure that sufficient contrast between text and background color. Understand more information about your website easy access.
Customers are connected by photos and video
Good images are not just good -looking; they can also attract attention, stimulate emotions, and force shoppers to take action. Our brain processing image is 60,000 times faster than text, so they are usually the first content that customers noticed on your website. If possible, please use your own brand photos instead of inventory photos. The inventory photo may look fake, so it will reduce the trust in the eyes of customers. They are not unique to your brand -tens of thousands of other companies may use exactly the same pictures. If you really need to use inventory photos, select the real photos that look natural, not staged.
More, because you want to compete with physical stores, so be sure to display various product pictures. Potential customers cannot touch or feel your products, so please include pictures of multiple angles. Highlight details such as texture and special functions. Video is also a good way to contact customers. They are both visual and hearing, so they are more memorable than other forms of media -audiences can remember 95% of information when watching videos, and only 10% when reading.
Have you cried while watching a movie? That’s because the video uses the mirror neurons that are exactly the same as the image in our brain. We can put ourselves in the person we are observing. Therefore, please play videos with satisfactory customers or people you have helped. It can take a long way!
Good design is related to credibility
According to the credibility project of Stanford Networks, almost half of consumers evaluate the credibility of the website based on their visual design and evaluation. Color, font, Layout, pictures, and navigation will affect whether your website visitors regard your business as professional.
Here are a few points to be considered: Avoid spelling errors and and to avoid spelling errors and and Vague images. Customers can quickly associate these types of errors with lack of professional spirit.
Select the font that is easy to read. Creating creativity at will, let your website stand out, but what is important is that users can still read all your content.
Avoid confusion. Don’t plug a lot of pictures and text on your website. Instead, priority is given to important content and calligraphy. Blank -or unused space -improves understanding and focuses attention to key information.
- Keep consistent. Use the same color, font and design style throughout the website. This helps your customers know that they are right and encourage them to remember your brand.
If you want to redesign your online store, try one of the themes we built for WooCommerce. Alternatively, hire one of our Wooexperts to make the process as simple as possible.
心理学如何影响用户体验[123 ] People scan the screen based on experience
Eye tracking is the process and order of people seeing people when visiting the website. When making design decisions, it is very valuable to understand the online behavior of ordinary users.
There are some relatively common models. For example, most people view the website in F mode. If your client group reads the language that moves from left to right, then they usually look at the website from left to right and start from the top. Then they scan the left side of the page vertically to find interesting information and visual effects.
So how do you implement it on your website? First, put the most important information on the top or \”first screen\”. Organize your content with an easy -going hierarchical structure, with clear title and key points. This helps your visitors quickly find what they want to read while scanning your website.
People also use mode to browse the website. Our brain is lazy, and we will find the fastest way to complete a task to save energy. Your visitors want to find something in a certain location. If they do not do this, they may leave your website completely.
For example, websites usually want to find: Immediate navigation, usually on the top of the website. Search bars in visible positions, such as header, sidebar or footprint.
Contact page and about page.
- Return to the logo of the homepage when click.
- This is not to say that your website should look like other people’s website, or you should not try new things and break through the boundaries. However, too far away from the standard may make people lose their direction. Make sure your design can meet the needs of the target audience.
Use slogans, images, or similar contents to express the purpose of your website.
Contact information in the foot.
People need a bite of information blocks
Our brain can only process a certain amount of information at a time, so it is important that you only provide your website visitors with What they need, not at a loss of them.
However, some of your customers may want to read all possible information. One way to balance these two ideological genres is to provide a short content fragment, which contains links to pages with more information. If your users are interested in learning more information, you can also use the accordion to let them expand individual themes. Learn about how to use some of the principles on the common question answering page.
on pages containing a large number Essence The main point can also help your users browse information quickly to accurately find what they are looking for. Our brain will naturally create categories. If you organize the website into a logic group, you can let the clients do not need to classify the content by themselves. Although the exact way you classify the content will vary from the products you sell, you may want to group the product according to the type, size or age range. In addition to the category, you can also allow customers to filter your products at a price, rating, color, size, etc. WooCommerce extended product filter is a simple way to achieve this purpose.
People’s thoughts flutter
We have all been there. We found an information video on the Internet, but we were dispersed by the interesting cat compilation in the sidebar. Unconsciously, we have watched 12 unrelated videos and forgot that we are looking forAll information.
That’s because our thoughts have at least 30% of the time. Walking to help our brain rest can even promote higher levels of creativity. Therefore, when building your website, you must know that your website visitors will be distracted. Provide them with simple ways to return the starting point, such as effective navigation. Bread crumb navigation is very useful because they show the location of the user on the website and allow them to easily navigate to the previous page. Learn more information about creating valid websites navigation. Users are frustrated with slow and unsighting websites
Studies show that people want to respond within two seconds after making a request. If we spend more than two seconds, our attention will be broken and productivity will decline. Although this principle is suitable for all areas of our lives, it is especially suitable for website design.
If your website has been loaded for too long, customers will feel frustrated, leave and buy similar products elsewhere. There are many factors that affect your website loading time; here are several articles that can help you get started:
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The same principle is also applicable to the responsive design. If your website is inconsistent and cannot run normally on equipment of various sizes, your website visitors will go elsewhere. After all, if they must zoom in your content or page elements, why should they stay on your website?
- Make sure your website is tested on a large screen, as well as tablet computers and mobile phones with horizontal and vertical mode. If you do not have the ready -made equipment, you can use the responsive design inspector and other tools to simulate the experience.
- It should be not surprising that we have made mistakes. After all, we are just humans! It is important to understand the potential errors that customers will make and prevent these errors as much as possible. This starts with the appropriate test.
Everyone will make mistakes
It is best to test the user with a target audience. Therefore, if you sell clothes for women aged 35 to 55, try to find someone who is suitable for this category. Users of different ages and experience may interact differently with your website.
There are many ways to test user testing, including face -to -face communication with potential customers. You can also use services and other services to handle the whole process for you.
Once the most common mistake is determined, try to prevent them. This may involve changing your website design, layout or copy. You may need to make the buttons more obvious or reorganized navigation to make the project easier to find. The error message is also very effective. If the credit card number entered by your client is incorrect, make sure you have clear information and let them know the problem. The same is true of your contact form! This helps customers fully understand any mistakes they commit and how to resolve these errors. Too many options make people overwhelmed
Do you have been standing in the store and are completely drowned by the number of toothpastes that can be selected? Whitening, enamel repair, sensitive teeth protection, tartar protection -which is the correct solution?
The more choices you provide to users, the longer they need to make a decision, the more likely they are at a loss.
Classification is also important, especially if you have a lot of products.
Photo https://www.printingnewyork.com/
PrintingNewyork uses their main menu to help customers find what they are looking for. Under the service, they include tape printing, digital printing and other categories. They then have sub -categories such as banners and activity signs. These types of subsets are very helpful to help people process information.
To use the Storefront theme to implement a similar menu style, try using Mega Menus extension.
You can also simplify the checkout process by allowing social login. Shoppers can use Facebook, Twitter, Google or other platforms to create accounts on your website without filling in a lot of fields. Woocommerce social login is a good solution.
Language and PsychologyCustomers respond to emergency and guarantee
The sense of urgency calls on people to be afraid to miss. Studies have shown that we pay more attention to sparseLack of items. If your client is worried that they will miss the opportunity to buy high -value products, they are more likely to buy immediately.
You may want to add banners to the top of your website or checkout page, and use the following text:
Limited
Immediate
Completed
Now
The final opportunity
- Guarantee
- Certification
So you may say, \”Limited inventory! Get it before we finished using it! You. \”You can use discounts to use discounts to create a similar sense of urgency.
Guarantee is also an indispensable part of the conversion shoppers. Your client wants to know that they can trust your company and they are buying high -quality and reliable products or services. If you have certification or certification, include it in your entire website. Recommendations and comments will also have a great impact. In fact, customers are willing to spend 31% more money on positive companies!
When writing a copy of your website, please use the following words:
Really
Tested for a long time
Real
- For example, Fitlife Foods provides 100% satisfaction guarantee. It promises to provide free meals.
You may want to provide 30 -day refund guarantee, allowing unconditional return within one month after purchase. This shows customers that you are confident in your products and are willing to adhere to your claims.
Photo https://delivery.eatfitlifeFoods.com/
People like stories
Everyone likes good stories. Adding a story to your website can add authenticity and personality to your brand. They can also attract attention and help consumers remember your products.
When we hear a good story, our happy hormone oxytocin level increases. This will enhance our sense of trust and empathy, and actively affect our attitude towards products and brands.Photo https://www.scratchpet.com.au/
The following are several methods of storytelling:
Share the story of customer success, especially those emotional or exciting stories. AIIRSTReam shared the interesting story of customers’ adventure around the world.
Create a story around your brand. BloomScape shows the history of their company, which is a family story that can be traced back to the fascinating generations.
The benefits of focusing on your product or service. BOBO \u0026 Amp; Boo stands on the customer’s position, talks directly with mothers, and explains the benefits of their products.
- The most important thing is to be true. Share your enthusiasm and why you love what you do. Your client will be able to judge whether you are fake, but you will fall in love with the true story behind your product.
- Other psychological factors
- Customers are more likely to start from small purchase
If you want to use your first use of you for your first time Users or services users to market, it is best to start with some small things. Why?
People are more likely to accept a small request because the risks involved are small, and they are usually easier than saying \”no\”. Later, when customers were asked to provide bigger things, they were more likely to agree.
This is called practical technology. It can be traced back to the era of door -to -door salesman; if the salesman really steps into the door, they are unlikely to be smashed on their faces. You can put it into practice through the following methods:
It is required to provide an email address for discounts. One -third of email subscribers purchase goods from their subscribed brands.
Sell a box of sample size products. If you have the opportunity to try your products with a small risk, customers will feel better.
Provide free trials. The six -tenth -tenth -tenth free trial version is converted into paid customers.
If you are a non -profit organization, please allow small donations. Donors will feel good about themselves and are more likely to make more repeated donations in the future.
Starting from small things, you also have the opportunity to connect with customers and explain why your product or service can provide the best solution.
- Customers need the education of new products
People have certain expectations for the operation of things according to their experience. If the new products you provide can replace the products that your audience is accustomed to,Then it is important to provide training.
For example, some most powerful software sometimes comes with learning curves. Jetpack provides a good support part, you can easily navigate to the area that is most related to your problems and quickly access common problems. Jetpack also has a happy engineer team, who work full -time to ensure that you get personalized high -quality support, rather than scripting response and lengthy processes.
Your job is to provide all the information needed for your customers to successfully use your product. Otherwise, they may be unhappy, either ask for a refund or disappear directly without buying.
The following are some methods you can provide:
Provide free tutorial libraries that include videos about how to use products.
Links of documents and manuals in your transaction email.
Write a blog post containing use cases and customer success cases.
Send a series of emails containing additional information between product purchase and delivery.
Provide help channels or online support channels.
- Such information can help your customers fall in love with your product.
- People like the reward plan
Many of us have a wallet full of membership cards, we will take out these members in our favorite store Card. Obtaining or observation points on applications are satisfactory. but why?
The award provides positive strengthening. Every time the customer buys, you will provide them with a virtual patted back and a sentence \”Do it well!\” Encourage them to take the same action over and over again, and establish a relationship with your company in this process.
The award plan will also bring long -term commitments. If the options are switched to other providers, they may lose their accumulated points. This makes the idea of \u200b\u200bbuying elsewhere less attractive.
Woocommerce points and rewards can easily create a store loyalty plan. You can choose how much points do you get for each purchase, and then allow them to exchange these points to get discounts. They can even log in to their accounts to see their points and know how close they are!
Shopper needs to experience your products and brands
When shopping online, the customer lost physical touch, sensation, smell and trial product ability before buying. But a solid and powerful website can provide the same valuable experience.
Starting from telling your story. Create brand personality and share your enthusiasm.Establish a good reputation through good and reliable comments. These strategies are essential for the establishment of loyal and participating customer bases.
One of the most valuable benefits that online stores can provide is to interact directly with your brand. Allow your client to ask questions directly on your website with real -time chat function, or create a community where customers can interact with you on social media. This transparency can build trust and loyalty.
It is also important that you want to provide customers to make all the information required for decision without contacting your products. Your product description should include detailed information about size tables, sizes, and smells, tastes or textures. Learn more about how to write excellent product descriptions.
Frequent questions answering pages, video libraries and documents are a good way to answer customer questions and overcome any objection. Learn how to create effective common questions and answer pages.
Customers use common factor to make decisions
Although your buyer’s motivation will depend on your target audience, there are some common truths. In a recent survey, customers said that the following factors have affected their purchase decisions:
Free delivery
coupons and discounts
Other customers ‘other customers’ Comment
Simple return policy
Loyalty Points
Fast and simple online checkout process
- Psychology is not just sales
Although not all these pairs of each of each of these pairs of each of each other The online business is meaningful, but it may affect the conversion rate as much as possible. Know your buyer and understand what they value most. Investigation is a good way to do this. Whether you send them to your email list, ask questions on Instagram Stories, or use CrowDSIGNAL and other tools.
However, it is interesting that many purchase decisions are made unknowingly. Neuros scientists have found that only about 20% of the brain uses it consciously, so there are many things that will affect our decisions, and we don’t even realize it.
This has returned to one of the common themes we have discussed -resorting to emotions. Emotions are so important that neurosciences have found that people who cannot produce emotions cannot make decisions.
When selecting photos, writing product descriptions, making advertisements, and establishing brands, please consider the emotional attraction of the product. It’s not just explaining product functions; explaining how they will affect your buyer’s life. This is very helpful for the establishment of a loyal customer group.
Understanding the psychology of customers is not just a way to increase sales. itYou can establish a deeper connection with people who constitute your core support and enhance their shopping experience.
It is not to deceive consumers, but as a tool to improve your communication so that the information you spread can be considered their intention.Doing some work in this important aspect of store ownership, you will have more sales, yes, but also make customers happier.
