The common question page on your website is not just the resource of customer inquiry. If you use it properly, it can greatly increase your conversion rate, increase customer loyalty, and save countless customer service time for your company.
People should find answers to transportation here, such as available transportation methods, order tracking and services. You can also clarify your policy (such as return and cancellation) and provide more detailed information about your products.
In order to make full use of this page that is often underestimated, consider what content, the organizational method of content, and how your customers will find the answer they are looking for.
The main task of the common problem page:
Let your customers rest assured and help them to your products and delivery capabilities Full of confidence.
When the customer has an unsolved problem, this is the main obstacle to purchase. The common question page does not have a personal dialogue with each customer, but is used to effectively solve as many obstacles as possible.
As you want customers to feel safe and reliable when entering the payment information, you also hope that they will fully understand the comprehensive understanding Your product and any other process parts related to your store. For example, if you sell T -shirts, customers may want to know how the \”medium\” size is really fit.
If they are not sure if your clothes are closed, but because of your design so unique and attractive, they will at least want you to have a simple and risk -free return policy. If they have no confidence in the shirt and have no confidence in returning the product easily, then you have almost no chance to get sales.
You can help them find clear answers by predicting customers’ questions and helping them quickly find out the face -to -face shopping experience in real time. Efforts to work on your common problem page help significantly bridge the gap between online shopping and physical shopping.
Because customers come from many different backgrounds and life experiences, their problems may be very different. While maintaining a seamless user experience, you can’t answer all possible questions at all.
Fortunately, when the user encounters the unknown situation, they have begun to look forward to and searches oftenSee the question to answer the page. Therefore, when considering your product page and user experience design, make sure that the common question answering pages are easy to find, and add additional navigation points in areas where customers may have problems. For example, this may be located at the end of the product description or the page of the transportation method.
Beyond more sales: Other benefits of the online store owner
When the customer does not need to send an email, call or initiate a chat, you can find the answer to find the question, You can save the time and personnel required for all these questions. If you are a growing store, this time can quickly add tens of thousands of dollars or more.
In addition, the answering pages of common questions make the customer’s process easier and more pleasant, thereby improving the opportunity they return.
The common question page can also use the hyperlink to connect the answer back to the products and products related to each question and each question and each question. Service page (if there is). This allows customers to stay on your website and guide them to pages that generate income.
They also provide important SEO value. Potential customers may use a search engine to inquire about direct related questions about your company and products, or just generally related to your industry. If your website shows the answer to their specific questions, they are more likely to buy with you instead of buying with competitors.
How to collect common questions
The customer’s question may be overwhelmed, especially when they are proposed through various channels -telephone and emails , Social media, etc. But this is very valuable information. By collecting questions, you will be able to determine which most important questions need to be included in your common question answering page.
However, what is the best way to collect important issues to your customers?
Customer support ticket. If you have supporting the ticket system, this is one of the simplest ways to understand what questions customers want to answer. What are the most often asked questions?Including on your common question page.
Please consult sales and supporters. Make sure your employees participate in this process, especially when they interact directly with your customers. They will be able to tell you the most commonly answered questions and provide valuable insights on your most important questions.
- Customer feedback. What is your client when calling your company? What email do you receive?
- Investigation. Consider sending a questionnaire to your existing customers and previous customers, ask them what confusing places, what they want are easier and the problems they encounter throughout the purchase process. Tools such as CrowDSignal can easily integrate directly with your WooCommerce website and email marketing platform.
- Social media. Does your client ask questions on social media or leave comments on your business? Consider these. You can also use the problem function of Instagram Quick Shot to directly contact your customers.
Create a process to check your common questions and answer content on a regular basis. For example, updating once a quarter will ensure that your common question page contains the latest information that customers need and pay attention to.
If you are using Google Analytics, please check regularly Know how it works for you. You can measure the number of visitors (new and returned), jump rate, average time on the FAQ page, etc. within a period of time. These may be an important indicator of successful (or unsuccessful) common questions.
Frequently question answering design and configuration
When adding or re -positioning the content of the common questions on your website Essence You should also connect it from other pages to increase its visibility and help to more customers.
In the end, the organization method of your common questions should help customers find the content they are looking for immediately without need to read the content or spend a lot of time search. There are many ways to organize and design your common questions to answer the page to achieve maximum efficiency. Below, you will find some particularly useful content.
Hand of the pian Answer your common questions, allow youThe user extends each question to reveal the answer. They make it easier for them to check all the questions at a time and find the exact problems they are looking for without rolling to browse a lot of content. Photo Green Table
Green Dinner Table is a plant -based meal delivery service based on New Zealand Christchurch. It uses a wind piano layout to maintain its common Questioning page is simple and compact. There are only 14 questions and answers on this page, which is easy to browse and navigation.
Many themes have built -in accordion functions, but there are also great WordPress plug -ins that allows you to integrate this design style.
Photo Scrolino
Scrollino sales innovation Bringing books, they classify the common problem pages according to the type of problem -how to use and supplement, materials and sustainability, payment and transportation. When the customer clicks a category, the page will roll down to the topic related to the category. Therefore, if someone is looking for a specific thing, they can find it immediately. Search function Add a search bar on your common question answer page to make your user’s process easier. If they are looking for answers to specific questions, all they have to do is enter and find the answer. If you have a lot of problems, this is a particularly useful method.
fixjeiphone adds the search function to some other layouts (classification and fusing piano) we have discussed to allow customers to use them as they think they think they think The most useful way. Their search bar is located on the top of the page and has a large and colorful buttons for easy search.
If you search for a term or phrase, it will even automatically recommend the common problems of the standard, Or allow users to view all issues.Let your common problem pagePlaying the role
The common question page is a simple but often neglected part in your website. In fact, it may be the hardest page you have.View your common questions from your visual vision to answer the page to make it easier to find and explore, and ensure that your questions are related to answers. From the long run, you will find that the commonly designed common question answering page will make you not always answer the same question, provide an excellent user experience for existing and potential customers, and bring your business with your businessCome more income and success.
