When someone purchases goods from your store, you have the opportunity to communicate with your customers, and This way can not only make them happy, but also make them more likely to buy it from you again.
According to the consulting company Bain, the customer’s reservation rate is increased by 5% to increase the profit by 25% to 95%. Why? Because the cost of getting new customers is 5 to 25 times higher than the cost of retaining existing customers. This makes sense: you don’t have to spend time and resources to find new customers -you only need to satisfy existing customers.
It may be difficult to persuade someone to buy for the first time, but once they start business with you, they are more likely to come back. This is the so -called \”entering the door\” philosophy, which is why the post -sales email is so effective.
The following is seven methods that attract customers through emails after sales. The most important thing is that you can automate these emails with the least time to cultivate customer relationships (and repeat purchase!).
1. Send thank you email A simple sentence of a sentence simple sentence \”Thank you\” is very helpful. Everyone likes to be appreciated and send emails after purchasing let customers know that they are not just another number. They could have spent money anywhere, but they chose you.
Online shopping eliminates the entity of shopping: walk into the store, pick up items, and hand over credit cards. The subsequent \”thank you\” injected human nature and gratitude to the original online transaction that did not show up.
Compared with other types of emails, the opening rate and click -through rates of emails after purchasing are 217% and 500% higher. Marketing company KLAVIYO also noticed that the income from the income from unintentional customers after receiving the purchase of emails after purchasing e -mail was 90%higher than the unintentional customers. \”Thank you\” is not limited to sales. When shoppers weigh their purchase decisions, they may join your email list. Thank you! This will make them immediately feel the guests and return to your relationship. Good Dye Young will automatically send an exquisite brand for your e -mail a few minutes after you join their list.
2. Send useful information
] New customers may need some helpLet’s understand how to use your products or services, especially small tools and applications that need to be configured. Sending product guidelines or tutorials is good for your customers -and it is good for you. Education customers can reduce the number of after -sales queries and product return. Do customers always ask the same question after buying a specific product? Answer them in the \”convenient prompt\” email.
If you have provided a physical explanation when transporting the product, or there are common questions or documents on your website, please don’t worry about double -nothing can help your customers too much!
3. Consultation
Comment provides social proof -shoppers believe in other people’s opinions. A real person does not get paid for your good words, and his goodwill is very powerful. In fact, nearly 95% of shoppers read online comments before buying.
Comments also provide you with valuable information about customer experience and product quality, you can use this information to improve your product.
root science will send an email, which is specially linking to the products they purchased. Help customers easily access the comment form.
4. Recommend other products
Cross -sales and additional sales are two simple methods for selling to existing customers. When someone buys a new phone, please recommend supplementary products such as mobile phone cases or chargers, and even more expensive products such as laptops.
If your Woocommerce website is based on subscription and you provide more than one level of services (such as free and advanced programs), additional sales are particularly worth exploring. Use additional sales email to persuade customers to upgrade to the high -end version with your free plan.
5. Send a replenishment email
Refreshing email reminds customers to re -order before the product is used up. The reason for them is because they make people develop the habit of buying goods from you. Once the habit is formed, it is difficult to change it.
Assuming that you operate a Woocommerce store that sells dog snacks. If your snacks are 20 and you know that dogs usually receive one a day, then you may need to send supplementary emails 13 days after purchasing (that is, the week before the snacks are used). This encourages customers to re -order from you instead of purchasing from another store, especially when your checkout process is fast. 6. Request recommendation The most credible advertisement form is not an advertisement at all -it is the recommendation of people we know and trust. 92% of people believe in word of mouth recommendation. Recommended marketing will transform satisfactory customers into brand supporters.
You can’t expect loyal customers to tell their friends and family you -you need to motivate them. Use recommended emails to provide them with the need for driving force. When they recommend the person they recommend, you may even want to provide them with discounts or free products.
Recommended friend extension using AutomateWoo, you can set up a recommendation plan within a few minutes. Promotes can recommend their friends through social media or emails, and get store credit awards when their friends complete their purchases.
7. Invite customers to join your loyalty plan The loyalty plan is A method of effectively increasing income. Taking Amazon Prime as an example: Only 99 US dollars each year, members can enjoy the benefits of free delivery, live broadcast and book . For Amazon Prime members who make full use of membership qualifications, the benefits are far more than the annual fee. However, according to the report of consumer intelligence research partners, members spend an average of $ 1,500 per year instead of about $ 625 per year. This is an incredible return for Amazon.
If you have a loyalty or reward plan, please inform customers in an email after purchasing and explain how to earn points and rewards.
The customers participating are returned customers
These seven emails provide a good foundation for the customer interaction with the customer after -sales. Keep your contact and put your store first to ensure that customers contact you again when preparing for the next purchase.
Better, you can automatically process the above emails with AutomateWoo. After setting up the workflow, Automatewoo will send the right email at the right time in order to timely and effectively purchase.
