More than 1 billion users log in to Instagram each month, half of which users use popular picture applications every day. By adding to the purchased posts and stories on Instagram, these 500 million users can now become your customer easier.
A recent study by Facebook shows that 70% of Instagram users use Instagram applications to find new products and services, and more than 130 million visitors per month clicked on shopping posts.
Do not use Instagram to sell your product? This may be much easier than you think.
Do you have the following three tools?
Instagram Commercial Account
Facebook commercial account and product catalog
The physical product sold in your WooCommerce store
If That’s it, then you already have everything required to successfully market and sell products from Instagram mobile applications. In this document, Woocommerce shows you how to easily set up shopping on Instagram.
The following is a brief introduction Essence
What is a shopping post?
Shopping posts are like ordinary Instagram posts, but they directly include a shopping bag icon or up to five product labels on the picture.
When the first shopping post was released, these posts will list the price and description of the product on the picture, which will defile photos and make them look like advertising. Now, exquisite white shopping bags look similar to other labels that your Instagram customers are already familiar with, such as video, Instagram TV, and rotary posts.
When the user clicks the shopping bag icon, they will be able to view the description and determination of the productThe price, then click the link to the store website, they can buy products in them.
Because 75% of Instagram users will take some action, such as accessing websites or viewing advertisements, you want to let them buy it as easily as possible.
Let us make it clear: Not all your posts should be available. Social media must first interact with your audience. You should also publish interesting posts to show people such as people using your product, causing curiosity, and other useful information that has nothing to do with sales.
Your small amount of shopping posts will stand out in other posts of your posts, far exceeding that if you just fill in your account full of shopping posts that sell products on your request. Establish a relationship before monetization.
By optimizing your business information, your brand stands out
Your Instagram merchant information should reflect your company culture and attract customers. Make sure your personal data pictures are consistent with your brand. The recognized icons and color schemes will attract the visitors who are already familiar with you.
Use Instagram business data, you can have a direct contact link, and in your personal data, you must hide the contact information and links in your resume. You can also specify your business types, such as retail, beauty or catering, which makes it easier for shoppers to find you.
You can attract more potential customers who are interested in similar products similar to products similar to products. Increase your brand awareness. According to FaceBook’s data, 70% of online shoppers went to Instagram to find new products, and 36% of Instagram users actively shopping on Instagram.
With the new shopping channel of Instagram, your followers and new visitors only need to click the channel to check all your shopping posts in one place. To trigger the shopping channel on your Feed, you need at least 9 shopping posts to trigger.
What kind of photos are most suitable for shopping posts?
The photo should be attractive and attractive. Use these 10 techniques to ensure that you use the most effective photos in posts and stories to attract customers.
1. Select vision for your personal information and postsTopic
If you already have a recognized brand, your best plan is to maintain The same theme to improve your product familiarity and attractiveness. People click on what they are familiar with. 2. Use different angles for your products
You can easily add multiple photos to the same post through a click -through icon. Especially for new visitors who may not be familiar with your products, showing different angles will better display your product than single photos. Moreover, the longer the visitors interact with your post, the greater the possibility they buy.
3. Prefer the content generated by the user
The user content can increase the participation. People want to see others wear or use your product. When followers use your product to publish their own photos and mark you, you will receive a notice. You should share this post into your instructions.
4. Let your users generate fan photos available for purchase
People tend to trust other customers rather than brands. This is why recommending and recommending such a powerful reason. The content generated by the user is preferably the customer and your product in the picture, which will increase the trust in your brand faster than your own content.
Therefore, when you get a good user -generated content, use the shopping bag icon standard Make it shopping, you will get more sales. 5. Use Instagram dynamic image
These are similar to GIF. They are not videos, nor static photos. They are a series of very similar photos, one after another, a bit like a fixed animation. Like GIF, the action attracts attention to the image.
Suppose you are selling a summer dress, and you release a dynamic image of model walking, the skirt sway in the breeze. This is more eye -catching than the static photos of this dress. Your client will imagine that you are wearing your product. 6.
Photos behind the scene
Not all photos should show your product. Your company is composed of people. Moreover, customers like to establish contact with the humanization of your business. Publish photos of your employees at home or even relaxed. Let your customers see it first and understand the production of new products. Publish yourself in the community.
7. DIY photo Publish your customer at home to use you at home Photos of products. If you sell furniture, not just a photo of a sofa, please show the sofa in someone’s living room and several other furniture they can buy.
8.
Take inspirational photos
The reliable way to increase customer participation is to use inspiring posts. It may not even be related to your business. Photos of high school graduates, sports feats, and \”first achievements\” -type images -these photos will be shared, marked and comment, and attract attention to your business. You don’t need to be sold in every post.
9. Posts using seasonal or holidays
These are very effective in strategic use. You can also include special products in these types of posts, which is another way to use the shopping post option. Show your product in seasonal display and then sell.
10. Published useful videos
Video attracted much attention than photos, but do not over -use suspicious videos bombing your customers. Just like a shopping post, less is more. If you sell the products that need to be assembled, please release someone to put the product together and explain how they make. Alternatively, show the actual use of your product.
Please remember, no matter what photos or videos you posted on Instagram, please make sure they are with you with you The brand has cohesion, and you don’t always try to sell directly. Set advertising to attract new customers to your Instagram Store One of the simplest ways to promote your business and products on Instagram Post. Select posts and click \”Promotion\”. Your post will be displayed to users who are similar to your existing followers. In this way, you can attract users who are more likely to be interested in your products.
You can choose your budget and advertising days, and easily track your results through Insights. Advertising should be a simple information, telling customers what you want to do, such as \”buy immediately\”.
This is also the promotion of the promotion of Instagram to increase trafficA good way.
By providing Instagram-only and Instagram Special draw, discounts, coupons and exclusive products Attract more attention to your Instagram store. Moreover, when a person with similar interest clicks the \”Exploration\” channel, you will appear.
Any operation you can do with the post can be promoted in the advertisement. In addition, to publicize your promotion on your website or via email activities to attract your existing customers to your Instagram store. Cooperate with influencing
Celebrity sales products. Kim Kardashian West has more than 143 million Instagram fans. If she is wearing one of your products and published it to all of her followers, then this is a large number of free advertising exposure of your product. If she has only 1% of the followers click the picture, it is still 1.43 million potential customers.
Now, if you do not have a budget for celebrities, please find a smaller influencer. They may use your product to exchange for their exposure of 10,000 or even 1,000 fans. Remember, these fans have their own fans. Exquisite photos with attractive and attractiveness can be quickly spread through social media formats such as Instagram.
If your influencer or their followers posted a photo of their wearing or using your product, please don’t forget to comment and share the post to your Instagram story. And, reply to the visitor’s comments. Don’t make any sales in the comments, just interact with your new audience. Moreover, if your brand is mentioned in someone’s Instagram Express, you will receive a notice so that you can add it to your speed to express appreciation. Social sharing is a good way to interact with the audience.
Use the label to get a new follower [ 123] Tags make your post easier to be discovered. If you use a large search label, they can add new followers to your brand. But you also hope that your theme label is specific and related to your post. Each post in Instagram allows up to 30 theme tags. You don’t want to make a spam because of excessive use of them. However, if you use the relevant theme tags according to the audience, you will attract new followers. Some marketers claim that a large number of theme labels can be used, but because each business is different, you should try to see which number allows you to get the best response. You can use your personal information to see how many users find your page with the theme label and understand which users have obtained more traffic.
And, don’t forget to add your Instagram photos to your website. Use Woocommerce Instagram extension to easily add your Instagram photos to your content, including theme tags to show how customers use your product.
It is about to be launched … Use Instagram to checkout
It is currently in a closed test mode. Instagram is using Instagram to test Checkout, users stay in the application to buy products instead of buying products instead of Get a link to your website. After completing the purchase, Instagram will save all their information, including credit cards or paypal, making future purchases easier.
As of now, only about 20 companies have subscribed to checkout through Instagram, but they will add major brands in the next few weeks.
Instagram has not yet disclosed the cost of this service. However, if your company is interested in subscribing when available, Facebook has a interest table you can fill in.
Important reminder: One of their questions is to ask what shopping platform you use. The important thing is to let them know that
Woocommerce customer
is interested in this service, so that when they launch it for general use, Woocommerce users will be included.
Use Instagram to check out to make your customers enjoy the entire shopping experience easier. Moreover, because they stay in the application, they are more likely to continue shopping.
Instagram shopping is a future trend
With all improvements and more improvements to Instagram, Instagram is becoming one of the more popular ways of shopping.
As a business owner who has a product to be sold, now it is your InstaWhen the Gram store operates and attracts potential customers.
With WooCommerce, you can easily set your Instagram and Facebook business information and link them to your online store.
The reliable way to increase customer participation is to use inspiring posts. It may not even be related to your business. Photos of high school graduates, sports feats, and \”first achievements\” -type images -these photos will be shared, marked and comment, and attract attention to your business. You don’t need to be sold in every post. 
