If you run a member website, you will know Essence Getting new customers is much higher than retaining existing customers. Happy and loyal members share their experiences with friends and family members.
But how do you let your members participate and be loyal to your brand?
1. Provide your members’ favorite benefits Honestly -everyone likes benefits. A good way to return members is to double their efforts and provide additional benefits they will enjoy. Therefore, if you provide an online fitness plan, you may also want to give a certain discount on the health and health care products sold in the store. With the help of Wooocommerce member qualifications, you can provide discounts for all products, specific products or product categories, so you can exclude the lowest profit margin or custom discounts to meet the needs of members.
You may also need to consider providing membership access when customers buy products. For example, if you provide a monthly lunch box, please visit your recipe database for free of six months.
123] For example, when customers buy a whole set of art brushes, GRUTBRUSHES includes a 60 -day member qualification for its artistic brush plan. This not only brings additional benefits to customers, but they can also continue to use paid membership qualifications after the probation period.
Welfare is also a good way to encourage happy members to help you develop business. You can provide them with exclusive gifts or membership qualifications for a month in exchange for friends and family members who recommend them. The benefits of these types make people feel special and let them come back to get more.
2. Regular content
One of the most important things you can do is to provide new content to your members regularly. If you sell gallery photography, make sure to add new photos from time to time to maintain interest. If you provide training and education in the form of video, if you always provide new tutorials to customers, they are more likely to stay.
A way of interesting things is the content of drip irrigation, which means that you can canWhen arranging when members can access information. For example, you can set some content to be available for a week, one month or one year after membership subscription. This helps you use the existing content when developing more content. Your members will always feel that they get additional information without having to do any extra work.
3. Create a community for your members members who build friendship in your community will not want to leave. Not only do they want to lose their relationship, but also the connection with others may mean that they have achieved greater success through your membership.
For example, if you provide online fitness courses or diet plans, the community will provide a sense of responsibility. Studies have shown that the couple who exercise alone have a 43% dropout rate, while the couple who exercise together only 6.3% of the dropout rate. Human beings are group animals and will seek support and strengthening of others. In addition, fear of disappointing someone is the main driving force to continue to move forward!
The community can also be beneficial, because they provide people with a sharing experience and asking questions with each other The way. If you sell Photoshop’s brush pens, your members may want to share their work examples, or seek advice on solving specific problems.
Woocommerce Memberships does provide integration with BBPRESS. This is a forum software specially created for WordPress. You can establish forums covering a wide -themed theme and only allow active members to visit. Another choice is to create a private Facebook group and encourage your members to join. This puts your community on the platform where they have been used to, but still allow you to fully control communication. 4. Add VIP experience to the old member
As a \”thanks\” for long -term members, please consider adding a VIP experience in it. If many of your customers are in the same area, you can host special activities. Alternatively, you can increase the discounts they get from your products, or provide access to exclusive content libraries that are reserved for them.
These special benefits are rewards for their membership commitment to your members. They make your members feel appreciated and what they can talk about with friends. You will never know; their friends may just become a member by themselves!
5. Contact your members It is important that your members will feel that there are support behind their membership identity. They want to be appreciated and participated. If you have the address of the customer, please send the signature \”thanks\” card or handwritten bar on your birthday, holidays and membership anniversary. With the qualifications of Woocommerce, you can do similar things without addresses. Follow the information about each member you get, and then send a personalized annotation to them via email. For example, if you know that one of your customers is about to travel, please contact them to ask their schedule. Or, give them some encouragement, let them complete a course or reach a milestone.
You can also use MailChimp for Woocommerce member qualification to synchronize your member information with your Mailchimp account Essence Quickly create a customer base and send emails to everyone who plans to be a specific member or a free trial customer. This is a good opportunity that can connect with your members according to their position in your membership. Send useful prompts, special sale or thank you email.
6. Create an effective entry process In order to make your members prepare for success and let them embark on the right path, a good job process is related important. Your goal is to provide all the information they need to use to use the benefits provided by your membership and become a long -term fan of your brand. A good starting point is the \”welcome\” email series. MailChimp for Wooocommerce Memberships is a setting method. Rather than hit your customers in advance, it is better to send a series of emails within a few days, thank them for their addition, provide entry instructions, and link to valuable resources to help them make full use of your membership plan.
You may also want to create a series of contact points to establish a series of contact with your members at the beginning. For example, at the end of the first week, you can send emails to them via email for sign -in and provide reminders suitable for their specific points in your membership. At the end of the first month, you can provide a consultation phone to answer any questions. Of course, this will be different according to your membership qualification, so please customize these contact points to make sense to you.
7. Use videos and other multimedia VisionFrequency may be very valuable, depending on the type of members you provide. Consider making exercise videos, which include instructions on navigation membership dashboards and use resources. For example, if you have a yoga member qualification, you may want to add a video to show your members how to make a specific posture. Or, if you sell gallery photography, you can share videos that adjust the size of social media accounts.
Photo https://phlearn.com/ [123. ]
Of course, the video can also be part of your product. PHLEARN includes access to more than 150 Photoshop, Lightroom and photography videos and other resources. These tutorials are not only an extra benefit; they also help members use the Lightroom presets and Photoshop operations they provide.
Photo http://www.thepaddockmagazine.com paddock magazine provides multiple types Version, as part of its members. All these are organized in an easy -to -use archive, and the content can be traced back to eight years ago.
8. Customer survey Customer survey provides a valuable method to collect members’ feedback. Consider sending them to your existing members to understand what they like, what they are confused about, and what they want you to do better. This gives you the opportunity to solve any problems, correct your job process, or better explain your membership plan.
You can also send a survey to the previous members to understand the reasons for their departure. Is it too expensive? Do they get everything they want? Are they not satisfied with something?
There are many ways to create a customer survey, but if you want to integrate directly with your Woocommerce website, consider using CrowDSignal. The design survey is as simple as adding a blog post in WordPress.
9. Let benefits get it
Make sure your members understand the benefits of their membership and how to use these benefits. You don’t want customersLeaving! Woocommerce member qualification allows you to create parts of the member area, highlighting the access to accessable content, discounts, products and membership descriptions. This can help them accurately understand the available content and let them access immediately.
Photo https://leadersinsport.com
The company named Leaders in Sport also uses its member login page to clearly outline the available benefits. The function is listed in a clear and easy -to -understand box, with a brief description and image, so that the members know what they get after registering.
You may want to include a list of welfare in the initial welcome email, or at least as part of the welcome email series. The more ways to provide this information to customers, the more likely they will use it.
Make your members happy The steps of maintaining the component are relatively simple. Focus on providing their favorite benefits, establishing contact with them and meeting their needs. You will have a member website built for success. For more prompts for using Wooocommerce membership, please check our complete documentation.
