Why should WoOCommerce merchants consider selling on Amazon

This is a common problem for online sellers. Answer? Both.

Today, the successful online sellers are those who can contact their customers anywhere online, sell multi -channel sales and make their products have the opportunity to be seen by more customers. There is no better way to buy and love people than this, not to add Amazon to your channel combination.

Whether you have just started or already have your own online store, the following is the five reasons you should consider selling on Amazon.

1. Potential customers use Amazon search products

You may have heard of this number before, But its importance cannot be underestimated -49% of American customers start their product search on Amazon, and this ratio on search engine is only 35%.

If you have not sold in the market, this number is enough to stop you, but it is not just a search on Amazon: In 2018, only Amazon may occupy all e -commerce sales Half.

About half of customers start and end their purchase journey on Amazon, possess in the market, possess in the market One place is more important than ever.

In 2018, the Amazon family is expected to occupy half of all e -commerce sales.

2. Customers use Amazon comment as a social certificate

When customers buy products from retail stores, they usually believe that they choose the right product.

They purchased from local stores, and they bought from people they met in a store they had previously purchased before. They will contact and view the product before buying the product, and they know that if it does not work, they can return to return the goods in person.

However, online shopping is a leap of faith. Customers buy from people they will never meet, buy from brands they may have never encountered, and buy products they will never come into contact until they reach their doorstep. There are not too many social proof, right?

As uncertainty is increased, online shoppers need other things to give them the same confidence when shopping in physical stores.

They need to know that other people have assumed risks for this product or seller and received rewards.

They do this by reading customer comments.

Eight -tenth -tenth customers said that they will read online comments before making a purchase decision. Although we have all commented from different sources, when talking about the source of the most trusted online product review, Amazon Amazon Occupy among more than 50% of consumers, they are dominant and found that they are the most reliable and trustworthy sources of product reviews.

In contrast, the comment published by the brand on its own online store lacks the editing integrity of third -party comments on market and review websites.

Your client will find a comment for your products. If your online image begins and end in your online store, this is an important danger signal for any smart shoppers.

After selling on Amazon, you provide a comment forum, even the content of the user ( Photos and videos) Published with your products to help customers make wise decisions. Even if they did not buy your product from the market, your Amazon list is still the key part of your customers from discovery to the purchase process.

3. Trying a new brand in credible space

Trust is the main consideration of online shoppers, not only the products they buy, but also the seller they purchased.

In the past ten years, the online shopping experience has improved, but some shoppers have remained vigilant about the time when e -commerce suffered from credit card fraud.

More savvy customers can usually distinguish the difference between safe online shopping venues and scams, but there are still many customers who only buy from the sellers they already know-based on their own experience- They can trust.