Once your client click the order button, the purchase experience will not end. In order to develop your business by returning to the recommendation and their recommendations, you should expand the process to the entire product experience from the moment they open your package.
At least, shoppers want to receive the correct, time -time, and good situation. But satisfying the minimum expectations will not help you be remembered.
If you want to establish contact with your buyer and turn them into a loyal follower, you need to surprise them with an extraordinary and unique boxing experience. This can leave five -star comments and the customers who recommend you to their friends are different from those who have disappeared silently.
If you sell the subscribing box, what you don’t want the most is to make your customers feel bored and cancel the subscription! High -quality and unique packaging are a good way to maintain customer participation, so that they feel happy in each box removal experience, and help them fall in love with your brand over time.
Four methods for improving online store product packaging
]
1. Put your brand on the transport box
When the parcel arrives through the email, most adults will feel like a child on the birthday on the birthday. Customers look forward to their goods arrive, open their parcels, and show their purchase. This is an adventure! However, when you open your birthday gift, do you find a label to see who it comes from before opening it? Your client wants to know that the package comes from you, so by putting your name outside the box and linked your brand with their excitement.
Picture Teabento.com
For example, Teabento uses a creative box design in its brand color, and its sign is displayed in the prominent display in the prominent display in it. front. There is no doubt, who the box comes from! Several companies provide reasonable custom mail and transport boxes online. You can use your name and logo designated design, and the price usually depends on the number you order.
If you cannot prove that the customized box or envelope is reasonable, there are some other methods here that can Pack your brand in the outer packagingUp:
Patch and mailing tags -The logo sticker is quite cheap, you can put them anywhere on the box so that your customers will immediately identify the package package You sent it.
Custom stamp -In design with your name and logo stamps, which is enough to have an impact. Using your brand’s primary color ink, you have an instant customized box.
Color tape
—— Do not use transparent packaging tape, but use your brand color decorative tape, or use your logo or company name customization.
The key is to help your customer experience the instant brand awareness and create excitement for the next step -the box dismantling. This is a form of customer service because you are reducing chaos and replacing it in a clear way. Instead of \”what is this?\” At the moment at the door, they felt \”coming!\”
2. Design and function pairing
Functional functionality Packaging is essential for effective cost control and customer experience. Each piece of packaging materials should be used.
If you can use a post with a cushion, please do not use a large box with a large amount of filling. Customers with environmental awareness will notice whether their packaging contains waste or excessive materials.
If you transport fragile or rotten items, you have an obvious functional goal, which should be the first to protect the product.
There are some tips here:
Select the suitable size box.
Excessive boxes make your items more likely to move and damage during transportation.
Don’t be wrapped in foam packaging.
The package itself and mat the box to make it unable to move.
Use the \”Special Special treatment of fragile\” label.
This will remind your transport carrier that the things in the box are fragile.
Use a waterproof bag to install liquid.
You may also need to consider dual sealing them to prevent them from overflowing into the box.
Investment contracting packaging.
Plastic and contraction packaging is a good way to prevent your products from being damaged by rain, overflow or other liquid.
Use insulation packaging to transport cold items.
Appropriate insulation foam containers can be used for ice cream, seafood and other products that must be refrigerated.
View dry ice or cold bag.
You definitely don’t want your food to melt or reach unsafe temperature.
Photo https://zanaproducts.co.za During the transportation, it is free of damage. This is only part of their packaging process, which can ensure that everything is safe.
You may also need to consider purchasing insurance for your product or using built -in insurance priority transportation methods. In order to prevent anything happening on your client. How you can provide them with a pleasant display when the client can also be made in the protective packaging.
Studies show that if 40% of consumers find a picture of a parcel, they will share the picture. In addition, 52% of consumers said that if they receive high -quality packaging products, they will buy it repeatedly.
Unique and beautiful packaging creates a positive feeling for your customers, and they will associate with your brand.
Five methods to illuminate your packaging, while maintaining the function:
Use your brand color thin paper, or use custom thin thin thinning with your name or logo Paper.
Insert custom or color bubble packaging and bubble packaging mail to ensure your fragile items safety.
Use customized stickers to seal thin paper or packaging.
Use hot -sensitive emails and box pads for easy -to -rot products.
Including color filling, such as wrinkles, kraft paper, peanuts and vermiculite (for transport bottle liquid), they can prevent the product from moving during transportation
[ 123]
Photo https://www.fairyLoot.com/ # 123]
Fairy Loot created a magical experience with their box! They use the brand’s flash, flowers and other mysterious fillings to surprise customers.
Do you always use colorful internal packaging? unnecessary. You should be loyal to your brand. If you sell organic products and promote environmental protection practices, your packaging should reflect this. Choose green or natural paper. If you sell luxury watches, then packaging should reflect the high -end of these products. If your product is both interesting and whimsical, then you can pour color.
Try to choose the transportation and packaging materials that can reflect your brand and corporate culture. Your client will make your views on you and your products from their boxing experience. Make sure it is correct.
3. Use product packaging for additional marketing
The easiest person to transform through marketing is existing customers. The cost of motivating existing customers to buy again is much lower than the cost of getting new customers.
You can start this process from product packaging. Here are some ideas that you can implement at a very low cost.
Add the packing order
-E each order should have one, but by containing your company name and logo and using the same fonts and colors to make your brand specific Essence
Add information card, booklet or sales letter
-The introduces the customer to the customer, solicit feedback or sends a sensitive offer for time.
Use direct response marketing -n included specific callable terms, such as coupon code, phone number or Instagram photography competition.
Including a link to your website -You can use a custom login page to locate specific buyers, or just link to your homepage.
Encourage to share on social media -lin to your Instagram, Twitter or Facebook account.
Similarly, because these customers have just purchased your product and are glad to open it, they are likely to view each product you sent to them .
At this moment, you will never have more audiences. Use it!
Lebelik recently shared the video of their packaging process on Instagram. You will notice that not only every piece of goods are carefully protected and packaged, but also include marketing materials, and it is obvious after the customer opens the box. In addition, they even exude some sparks!
]
View this post on Instagram
[
[
123]
Our favorite part is spark! In Lebelik, what we like the most is to pack your beautiful gifts in a magic box
Shared by lebelik (@lebelik_com)
Pacific Summer time May 29, 2019, May 29, 2019, May 29, 2019, May 29, 2019, May 29, 2019, May 29, 2019 5:01 morning
The marketing materials you contained in the packaging should be your website and online store expansion. You want to establish contact with your buyer with cautious marketing to make them return to customers and loyal customers. Let them interact easily and buy again.
4. Deepen your customer service experience
Through personalized their orders make your customers feel special. Including a handwritten note, you signed by you and using their name. They will realize that you spend time personalized their orders and you appreciate them very much.
Picture laffinage.co.uk
l \u0026#39; Enter the box. Personalization is very helpful in establishing contact with customers and establishing loyalty and trust.
The information table that they might encounter by adding instructions, return policies and procedures, guarantees, guarantees, and answers to the common questions you received from the customer by each product.
And ensure that the contact information is included. If they have any questions, please share your customer service phone number and email address. You want to alleviate any objections that customers may encounter after ordering products. Forecast and answer all their questions will strengthen them to make the right decision.
Gift something -everyone likes to get free things. Use the gifts they didn’t expect to express your gratitude. Insert a coupon for discounts at the next purchase.
This is also a way to introduce the complementary product line to customers. If you transport candy, if the customer does not like what they originally ordered, the samples of different flavors may be helpful. They may like the taste of the sample and order it next time, instead of never returning! Assuming you have a wine subscription box tailored for women, but you also have a whiskey subscription box for men. You may include whiskey sample packs in some wine orders and choose new subscribers for your whiskey series. Finally, thank the customers for their business. Even the exquisite design but a large number of printing thanks cards are better than sending invoices in your box.
Through the product packaging surpassing the customer’s expectations
Thinking at the moment when the purchase point is transcended and the customer received and opened the package, you can use additional opportunities Please please them and turn them into loyal followers.
E -commerce stores that are naturally developed rapidly are shops for customers to represent their marketing. Product packaging, if it is done correctly, it can be a wonderful way to encourage various actions, so that your marketing efforts will be doubled. Double your hard work on your packaging, your client will reward your efforts!
When the parcel arrives through the email, most adults will feel like a child on the birthday on the birthday. Customers look forward to their goods arrive, open their parcels, and show their purchase. This is an adventure!
