Whether a small adjustment can increase the profit of your online store by 10%, 30% Even 50%?
Some of the world’s largest companies, including Amazon, agree. Some small changes can increase the scale and profits of orders and help build a better customer relationship.
One way to do this? Cross -sales. If you haven’t done this, you should do this. Let’s see how cross -sales works, why it needs it, and how to start.
What is cross -sales?
Although cross -selling and additional sales can sometimes be replaced, they are fundamentally different.
In addition to the products that are already interested in, cross -selling also sells products, and added sales indicates that the product’s price is higher . Suppose you are buying a new mobile phone: adding sales of mobile phones with larger memory and higher prices to you, while cross -sales promotes the protective kit to protect your new purchase.
Cross -selling has different styles:
One is used for
Related products
-a high -energy visibility vest provided by customers who are interested in bicycle helmet. Although these two products are not in essence, they both attract bicycles who pay attention to safety. The other is
complementary products
-S product directly supporting the main products. These may be the ink of a toy battery or printer. However, the most favorable cross -sales of Katu is aimed at a
service
.
In this example, Apple is crossing sales accessories and services -APPLECARE — plus shameless and sale longer lightning cables! You may think that you have no service to sell, but technology stores have known for many years that additional plans to protect, train or enhance customer service can bring huge profits. Most of the funds bought by Best came from the protection plan.
Finally, you can use
Bundles
for cross -selling. As the name suggests, these are the product groups that are together. You can put the shell, headset and screen protective film and new smartphoneTied together. Generally, the store will provide discounts for bundling products to encourage customers to buy goods together instead of buying separately.
Are you ready to start the experiment?
View these step -by -step descriptions of inter -sales and detailed information about the creation of bundled sales and grouping products.
Should you be sold at your store?
Now that you understand the basic knowledge of cross -sales, is it worthy of effort?
Absolutely! There is a reason for major retailers to depend on cross -sales: it is effective. Amazon reports that cross -sales and additional sales have generated up to 35% of profits. If you are not in the e -commerce store, you will leave the money on the table.
Cross -sales provides some advantages:
It will increase your average order volume. People who buy one product are more likely to add another product. If you can spend more on new customers’ marketing, then every new customer will be more valuable for you.
It increases profits. Large chain stores usually have higher profits on accessories than the main products itself -you can follow similar strategies in your store. If you provide free or unified freight, you can also save money on small accessories that do not need extra freedom but bring more income.
It increases your customer life cycle value. Every time the customer buys you, he or she may spend more.
The higher order value is compounded in the entire life cycle of the customer.
As long as the customer purchases from you, you can get more income.
What type of products are used for cross -selling
Some guidelines for promoting products through cross -sales and promotion products.
Maintain correlation. The closer the product is related to the product you want to buy, the more likely they will add to the shopping cart and buy it. Sales products designed for the main products. On their WOOCOMERCE website, the stroller company Veer showed their most popular accessories on each product page.
The price of accessories is lower than the first purchase. This is Veer’s all -terrain cruiser with a retail price of $ 599.
This is effective because these products are perfectly paid with the Veer shopping cartmatch. If the customer knows that he or she will want a tent, it is easy to sell.
The absolute best product type of cross -sales is a product customized for the main product.
Veer also does well in the next guide -ensuring that the option is customized.
Understanding customer needs, providing related products, sales will be easier
.
No matter how tempting the price, a customer who watched the $ 900 chef knife is unlikely to be interested in cheap kitchen products. But showing a set of high -quality kitchen scissors, you are likely to get a transaction.
Customization is also applicable to pricing: do not cross the sales price than the customer’s shopping cart 60 high 60 high 60 higher % The product. Considering this, you can show your cross -selling products in the following ways.
How to build cross -sales
You understand the basic knowledge of products, transportation and stores. However, it is necessary to understand the positioning of sales -psychology.
How do you sell your product to a large extent on how customers view the products you sell. This means that you need basic persuasion skills to provide eye -catching quotations to promote sales.
First, choose the goods you want to cross in advance. When you just start, it is best to manually choose what you want to provide. Choose the most suitable products for customers as much as possible.
Next, the total number of options. Don’t use too many suggestions to overwhelm people. Although Amazon recommended dozens of products for each product, they only display a few at a time.
Essence Instead of listing dozens of related snacks on the product page, but three.
Third, emphasize the benefits of cross -sales as much as possible. If you want to sell services, such as warranty or support plan, this is especially true. Explain why extra things are necessary, how it makes life easier, and what is it good for customers.
Finally, using social certification is good for you. \”Customers have also purchased\” or \”popular related products\” such as \”popular related products\” providing evidence of customers being purchasing these products. No one wants to be the first person to try something. You can also use customer reviews, expert opinions or suggestionsLet’s show the popularity of the product.
When will cross -selling
There are only two sales cross -sales products:
product page
and
checkout
.
Although there are no hard regulations, the general standard is that it is easier to sell \”low threshold\” products at the checkout and leave high -priced products on the product page. Place the price of 15-50% of the main products on the product page, and place smaller goods at 10% or below for checkout.
This shows the gum and gum and gum and gum and gum packaging of $ 1 packaging on the account store you are in the grocery store. The candy strategies are the same. This is why McDonald’s sells the Apple School at the counter: Jeff Stradon, head of the US branch of McDonald’s U.S. branch, pointed out that moving the apple display platform to the back will reduce the sales of the faction. Does your store have an unlimited \”Apple\” cross -selling at the checkout to increase the additional income?
But this rule may not be applicable to you. The secret is to try something, test another version, and continue to improve.
How to set cross -selling for your WOOCOMMERCE store
For cross -selling on the product page , use the built -in function of WooCommerce. More information: How to set up cross -sales, additional sales and related products.
Cross sales for
checkout
:
WooCommerce Checkout ADD-ONS Account page.
The additional component of the WOOCOMMERCE shopping cart enables you to choose and recommend products customized according to the existing products in the shopping cart.
Immediately began to cross sales to increase profits
If you have not used cross -selling in the store, why not try it?
First find your best -selling large product -your flagship product or more expensive product —— Then look for those related products that are interested in these customers, and show them on the product page or checkout.
Rolling testing and improvement to see which products are selling well. Build trust with your customers, don’t work too hard, you will start to see in unexpected placesprofit. What products will you first cross -sell?Let us know how it was performed in the comments!
This is effective because these products are perfectly paid with the Veer shopping cartmatch. If the customer knows that he or she will want a tent, it is easy to sell.
For cross -selling on the
There are only two sales cross -sales products: