As the holiday is approaching, how can you ensure the optimization of the checkout process and bring the most sales Forehead? After all, even if the customer has added the product to the shopping cart, you can easily lose your customer in multiple places. In order to better understand this, let’s take a look at all stages of the checkout process and where you may lose customers.
Due to the confusing checkout experience, lengthy checkout or payment of security issues, you may lose nearly half of customers! Imagine how your sales will be increased just to solve these three checkout points. In this article,
we will reveal 5 key methods that help increase holiday sales by improving the checkout process :
to establish your online business Trust
.
Eliminate checkout obstacles
Simplify the checkout. Investment
Mobile phone
. Expand your market with
including international customers
. Give customers
More payment options
.
Let’s start.
Create trust in your store
Despite a variety They will give up their shopping cart. How can you find some opportunities you miss?
The first step is to ensure that your website is professional and looks like a reputable enterprise Essence You can quickly execute
The following operations:
Show the logo of customer trust.
It is a good start to connect your brand to a trusted company such as PayPal.
Make sure your store is fast and perform well.
When your website runs slowly, contains damaged links, and it is not presented on the mobile device or it looks unprofessional, you have a reason for doubt.
Provide social proof.
Show the quotation of satisfaction customers and highlight their love for your products, transportation, customer service or return policies. If you get awards or are mentioned in the article, please add it.
It is convenient to contact you.
It is difficult to contactReal -time customer service may cause shoppers to give up the checkout process.
Provide a clear return policy.
If the customer needs to be returned, it provides them with direct instructions to strengthen the legitimacy of your store. Eliminate obstacles to simplify the checkout process
Although each company wants to collect data as much as possible, you must weigh the opportunity to sell losses cost. A common trap requires customers to create an account to buy. You can easily and quickly alleviate this situation by providing PayPal Checkout and other visitors.
Another benefit of simplifying the checkout process is that every time you successfully sell, you will be satisfied The establishment of loyalty among customers may lead to more repeated purchases.
If they find that the purchase process is boring or complicated, even the most technical tendency shoppers will give up their shopping cart without hesitation.
View your mobile experienceFor the Woocommerce store, having a website suitable for mobile devices is not only a good thing, but also a necessity. Fortunately, you can easily optimize the mobile checkout of the WooCommerce store using the PayPal Checkout plugin. When deciding whether your website is suitable for mobile devices:
Check your store’s operation on various mobile devices.
Ensure the entire purchase process -add the product to the shopping cart, check your shopping cart, submit payment and transportation information, and checkout.
Verify whether your copy is easy to read at the size of the font default . Don’t expect your client to enlarge your reading, this is a common complaint on websites that are not optimized for mobile devices.
confirmed that the frame size of the input information is appropriate . The more difficult for your customers to see, understand and enter their information, the more likely they will become frustrated and give up their shopping cart. Consider providing payment options like PayPal, so that account holders can check out at a few times.
PayPal Checkout’s PayPal Checkout, which includes one touchtm checkout experience.need.
Expand your market, including international customers
Do not limit your customer group to the customer base of your own country
. Starting from this holiday, the potential of selling in the international market must also be considered.
Use the PayPal Business account, you can start receiving foreign currency in a few minutes. View the analysis data of the store, you should be able to know where the visitors come from. Even if your goal is not an international audience, they may find you! Just make sure you are familiar with the privacy law of the EU and British users. Keep in mind that General Data Protection Regulations (referred to as GDPR) are suitable for users, not enterprises.
International customers usually hold doubts about purchasing goods from foreign companies
, so traffic may not be transformed. This may be an obvious opportunity to transform more traffic into paid customers.
When it involves your store, don’t think about it. Expansion to international, watch your sales growth.
The two suggestions mentioned above -establishment of trust and eliminating checkout obstacles -specially related to international sales. Whether you are already selling abroad or just starting, please make sure you highlight the following:
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Global well -known brands and logos . Establish reputation by affiliate and highlight the partner logo on your website. Especially at the time of checkout, providing payment options like PayPal can help increase the conversion rate. Payment safety
. When customers know that checkout is safe, especially if they can use their digital wallets and do not have to directly provide their personal information to the merchants, they may feel more comfortable when shopping abroad.
Multi -currency pricing . Customers are glad to see the price listed at the local currency.
Multiple payment methods . Provide the ability to pay through the preferred method of customers. PayPal Checkout allows your business to accept PayPal, Venmo*, PayPal Credit **, and main debit cards and credit cards.
Customer protection . Let overseas consumers rest assured to shop because heThey know that their purchase is protected by the response support and refund policy.
Give customers more payment flexibility
Do you provide customers with the choice and flexibility required to buy festival gifts?
A idea: provides a payment function that allows customers , Then pay in installments
. This helps increase conversion rate, increase sales, and increase customer satisfaction, which leads to repeated purchase. Or, you can provide PayPal Credit. You can get prepaid, and your customers can buy it flexibly immediately, and pay for $ 99 or more timely pay for a six -month special financing installment. *** Woocommerce deposit extension is another choice worth considering. This extension allows customers to deposit the deposit and pay the remaining money over time.
This is the beautiful holiday of your business
When you check the checkout process and consider the need to be improved, we believe that these solutions can easily help transform more more Shoppers have made your holiday great success.
The holiday is coming -we wish you success and hope that these tips will be helpful to you.
Are there any questions about this article? Post a comment below, let us know.
—————— Today’s post comes from Sabrina Papini, a marketing manager of PayPal partner. Here she tells you what should be considered in payment, checkout and holidays. *
The function of accepting Venmo as the payment option is currently only applicable to the US mobile network checkout, and only applicable to eligible companies Essence
** PayPal Credit needs to be approved by consumer credit. *** It is suitable for qualified purchase of $ 99 or more, if it is paid in full within 6 months. Customers use PayPal to check out and use PayPal CreditEssence The content of this article is for reference only. Before making any commercial decision, you should always obtain independent business, taxation, finance and legal suggestions.
View your mobile experience
Expand your market, including international customers
The holiday is coming -we wish you success and hope that these tips will be helpful to you.