What you can do to improve customer loyalty is worth considering, including for it They provide the options for donations at the checkout. Facts have proved that alliance with charities or charitable groups can increase customer acquisition rates and reservations. In addition, this is a good way to support you, your team members and your community.
According to this study by Good Scout, people of different generations have different feelings to be asked to donate at the time of checkout. Decision whether to accept donations depends not only on your interest in helping to help non -profit organizations, but also on your customer preference.
If you think it is suitable for your store, the donation of WooCommerce is the best way to achieve it.
Why do customers donate at the checkout
Consider some data from Good Scout research:
71% of people report to donate money at the checkout at the checkout. 55% of people like to be asked to donate. This means that your request is not a burden; this is an important part of good customer service.
Sober, 60% , And feel positive. Most donors not only like to be asked to support non -profit organizations at the checkout, but they also remember and like to ask their companies.
This is a very good and simple way to satisfy customers.
As a company, one of your biggest challenges is to be remembered by people, especially those who are very important for the first time. If you want them to buy for the second time, they must remember you and keep your store consistent with the career they care about is a good way to achieve this goal.
Different generations’ views on donation requests
The younger your client, the more benefits you get from the fundraising.
70% of the millennials (born in the 1980s and 1990s) liked to be asked to donate at the checkout. 68% of the respondents are positive and remembered for their business.
, 60% of the first generation of infant tide (born in 1946 to 1964)
No
I like to be asked to donate, only 47%People are positive for companies asking them to donate. The X generation (born in the late 1960s to the 1970s) was in the middle of these two extremes. Consider whether most of your customers come from a specific generation. If your company attracts young people, it is wise to ask for donations. If you mainly cater to the older generation, please think about it.
Choose four techniques of charitable institutions to be supported
Please remember: The request for donation at the checkout is actually a form of customer service. Most shoppers like it. So the question is, which non -profit organization should you donate money? There are several methods here to determine:
1. Maintain consistency with the values \u200b\u200bof the customer
If you are an outdoor equipment retailer, your customers are more likely to pay attention to the environment, nature protection or animals, animals, or animals. Donation of career.
If you sell toys partner.
2. Attract the most extensive customer
By donating Woocommerce expansion, you can provide multiple charity at the checkout.
If you want to attract the values \u200b\u200band preferences of various customers, add three or four well -known organizations to let customers choose their favorite one. People like to choose -it gives them power.
3. Select local charity
If your business serves a small area, please determine the nearby charity and give your customers the opportunity to help their community. Many people deliberately shop at small companies to support local business. They will be glad to have extra opportunities to interact with their community.
4. Personal enthusiasm for your personal
Some business owners are passionate about specific businesses. If this describes you, please don’t be shy or nervous about accepting it.
Photo https://www.boldsocks.com/\u003d3]
After hearing the story of the dirty water crisis around the world after another, Boldsocks decided to focus on focusing on focus Change. They went all out and created a sustainable funding system to allocate and maintain a water filter in cities and villages in Africa. So far, their efforts have contributed more than 40.8473 million days of clean water.
The three ways of fundraising 1. mentionFor preset options
show the preset donation amount list set to the same product as any other product. They can simply choose the organization they want to support. For customers, this is a fast choice and still gives them the power to choose. We recommend setting the preset donation amount to low, below $ 2.
Remember, they do not come to your business to donate to charity, so do not invest them in a lot of money.
2. Let the buyer choose the amount
If you have a fixed organization you want to support, you can still let your customers choose freely and let them choose their own amount. You can provide some options, such as $ 1, $ 2, $ 5, and $ 10, and leave a empty field for custom input.
3. Let customers have the opportunity to encandulate
If the purchase amount is $ 34.75, the \”Four House and Five Entry\” option will only increase the purchase price by 25 cents, Used for charity. This is easy, not too much customer, but it will make them feel good and support non -profit organizations.
Simplified donation experience The key to customer participation is simple and easy to use. If you want to donate a donation increase , please be as simple as possible. You don’t want to lose a client because they are frustrated by trying to donate a few dollars to non -profit organizations.
Donation for Woocommerce extension to solve this problem by adding a drop -down menu or radio button to the checkout page. Customers can quickly decide what to do, and then complete the purchase. Or add the option directly to your product page to achieve seamless donations.
Ask a donation at the checkout, your customers will remember you and come back again.
More information about the donation of woocommerce
After hearing the story of the dirty water crisis around the world after another, Boldsocks decided to focus on focusing on focus Change. They went all out and created a sustainable funding system to allocate and maintain a water filter in cities and villages in Africa. So far, their efforts have contributed more than 40.8473 million days of clean water.
2. Let the buyer choose the amount 
