LongReads is an online publication that is dedicated to the best story in the world.
Now, in addition to buying membership qualifications, LONGREADS supporters can also show their loyalty by buying handbags, hats, shirts, etc. -LongReads recently launched a product supported by Woocommerce and Printful shop.
How can they run an e -commerce store in a limited time? Is it easy to set up? What did they learn from sales tax and anti -fraud? Continue to read these answers and more information.
Through members
and product support independent news
Since its establishment in 2009, LongReads has been supported by supporter members. Without funding support, high -quality writing and deep news cannot survive. Member qualifications allow fans to donate directly to the story fund of Longreads.
The goal of the store is a new, different, unique contribution method: product.
\”We want to create a way to allow supporters to get something from the body and help us spread our brand in the real world.\” – KJell Reignad, LONGREADS Artistic Director The store was launched in June 2018.
The product pricing is to maintain the profitability at the low end, but all profits directly enter the story fund to help pay original news, short stories, and exclusive articles and publishers in the world’s best writers and publishers. Book excerpts.
Thanks to Printful, the dream of the commodity store has become reality
For LongReads, adding a store is not a new idea.
In early 2018, the team was carrying out some members’ outflow work. The emails and login pages they created contain some typical LongReads phrases:
from never turning to video
. Read more. Our (heart) factual inspector. They found outI hope I can wear Some of their favorite clothes.
If they like this concept, maybe the supporters of LongReads also like it?
\”
We once wanted to sell the LONGREADS products, but it seemed to need a lot of work to print everything, determine where to ship, and build a store.
We don’t want to daily life in daily life The management store increases too much expenses. The challenge is that the team has no time to handle performance, nor funds to print the minimum number required by most stolen companies. Before they discovered Printful, the idea was always put on hold:
\”Printful allows us to hand over so many things to others and run a commodity store at a very little early cost.\”
] In this way, dreams have become a reality. They are convinced that they can build a major self -operated commodity store, and the construction of the store has begun.
Transforming the LongReads brand into e -commerce
KJell’s task is to design and mature business experiences that mature LongReads brand and spiritual matching.
The overall layout and aesthetics are a branch of the main site of LongReads. The layout and limited color -there is nothing to diversify the attention of reading experience. KJell has never designed a store with these design elements, and he said it was an interesting adventure.
The store is clean and simple, and the transition between the sites and the store seamlessly switch through their navigation menus, and the same fonts and styles of the two attributes appear. Kjell 选择了
Independent Publisher 2
作为网站的主题，他将其改编为商业准备： “我开始着手定制IP2 [ 123] It is not difficult to turn this theme specially created for blogs. I have adjusted most of it in the custom CSS box. \”
Browse experience of the experience experience A significant feature and cornerstone is the function of \”Shopping by a phrase\”:
\”Shopping by phrase\” -longreamA simple feature of the S store
This store respects the love of Longreads for text. It feels very similar to the experience of reading articles and browsing the main site. The best brand consistency!
Most products are based on these phrases, but there are also some printed materials that have appeared in the story for many years. Customized art and logo caps. The team plans to add more projects and rotate old projects to maintain freshness.
Hey @longreams! pic.twitter.com/837mAh78CQ
-Pam Mandel (@nerdseyeview) July 30, 2018
Use woocommerece Building a LongReads Store
One thing that people like Woocommerce is its flexibility. For those who are already familiar with WordPress, setting woocommerce is as simple as adding free plug -in and configuration.
WooCommerce 为Longreads 商店以及一些其他扩展和服务提供支持：
[ 123] WordPress.com/business Plan host. (Do you know that WordPress.com Business Plan allows you to upload plugins? The future is now!)
Jetpack is used for safety, spam protection, insights, backups, etc.
Woocommerce enable e -commerce for WordPress.
The stripes used for payment are built -in WooCommerce core.
Printful is used for product printing and performance.
Taxjar is used to calculate and collect sales tax at the checkout.
Wooocommerce’s anti -fraud identification fraud order attempt and remind the team.
For a simple reasons, KJell decided to set the store to a WordPress site different from LongReads.com.23]
\”LongReads website is huge and complicated, running its own custom theme. We want It won’t mess with it. Therefore, we have established a new site, but using Jetpack to make them easy to manage. \”
It takes about six weeks to start the construction of the store, and most of the design and development work have entered the theme. Integrated and Printful connections are fast and simple. Main experience and lessons: tax and anti -fraud One of the unknown of KJell in the store construction process is tax calculation:
\”I see Woocommerce Services can generate taxes, but later realized that because we have multiple contacts, we must tax in multiple states.
I made some excavations and found that the Taxjar extension can deal with this problem. \”
123]
With the recent changes in the US sales tax law, online sellers now need to levy sales taxes in any \”connection\” place. Fortunately, there are some tools that make it easier! TAXJAR Extension Calculation Calculate the correct sales tax and automatically add it to the arrears. Learn more about how to calculate the sales tax.
After the store started operation, KJell noticed some fraud transactions related to him:
123]
\”This is really annoying.
We have about five fraud orders to try, and the address is obviously false. They all failed because the payment was not passed. But this makes me very nervous, because if they pass, they will go to Printful, we will bear these costs. \” He studied the store protection options and chose the Woocommerce anti -fraud recommended by Woocommerce recommended Essence Both services allow you to set the setting rules for the first time (for example, the country/region where the bill is located does not match its IP address) to score the order and put on the risk of risk.
This makes the team worry -free and prevent troubles and costs such as refusal to pay. Learn more about the refund and how to prevent the refund for your WOOCOMMERCE store.
KJell Reignad, LONGREADS Artistic Director
How has it made since its launch? Store management does not take too much time: KJell scan the order notification and scan every one or two days, but in addition, it will run itself. \”In most cases, our assumptions are correct! People place orders, it will automatically send it to Printful, and then ship it automatically -we do not need to do it to do Anything.
There are some small things that need to be dealt with from time to time,
But most orders will happen, which allows us to focus on what we are best at: publishing and planning on the Internet the most Good story tells. \”
Increases the popularity of the store (and brand)
One of the benefits of launching the store as a well -known brand is that your product has a fixed audience. This is the case.
Most foundability is the functions in their existing email marketing -including the weekly selected Friday long reading list, daily editing selection summary, and monthly book reviews -and Twitter on Twitter of.
\”123] Every time we send an email every week, we will immediately get the purchase .
We already have the audience really helpful!
\”
View example of one of the LongReads communication supported by Mailchimp. Their fans’ feedback is very positive and has caused some enthusiastic participation in social media, and some supporters even provide their own clever modification!
I selected from @longream Store. My modification. Continue to work hard, guys! #storiesmakeushuman #coffeesoftenstheedges pic.twitter.com/FwZMwNZfe6 — 佩吉·南丁格尔(@peggynightinga1)，2018 年7 月24 日
[123 ] LongReads is also on Instagram, and their supporters are also sharing pictures of the product. KJell plans to try to use Instagram product labels in the future.
Do you want to wear some longreads on your sleeves?
Go to The Longreads Store and give yourself some editorials on some products.If your WordPress website has a follower, consider using WooCommerce and Printful to add a stolen shop to provide a new way for your followers to show loyalty.
But most orders will happen, which allows us to focus on what we are best at: publishing and planning on the Internet the most Good story tells
Thanks to Printful, the dream of the commodity store has become reality 