So far, you have chosen you in your first customer journey, you have chosen you The target audience and understand the issues they are willing to spend money to solve.
Navigation Journal:
Part 1: Select the audience
Part 2: Find the problem to solve Part 3: Sell it before you manufacture it No. 1 Part 4: Create Product Part 5: Select the operating system Part 6: Give your product to your customer Part 7: Create a Happy Customer
It looks like it looks like it looks like The next step may be to create your product -this may be like this for some companies. But ideal, you will first be sold
Pre -sale your product .
Can you sell the product before production?
Yes, many successful companies are launched in this way.
When you pre -sale your product, you will sell your solution’s
idea to your audience to measure their interests and payment willingness.
As part of this process, you can accept the pre -order fee, or you can discuss your ideas with potential customers to determine whether it really meets their needs.
Photo https: // tinywoodStove.com/ #123\u003e
Tiny Wood Stove is an online store that sells small spaces and small stoves, which is a good example. After listening to the opinions of the audience and determining the problem, they initiated crowdfunding activities and provided pre -order. The overwhelming positive response confirmed that their products will be very popular and help turn a blog post into a business worth millions of dollars. Three reasons for pre -sale products
1. Maintain consistency with the value of the customer
Your goal is to display the product before creating the product to display the product before creating the product
Thinking
. Successful pre -sale shows that you have found valuable solutions for specific problems. Even if it does not exist, your target customers are willing to pay for it. This is very powerful.
2. Improve the effectiveness of the product
Some funds in the pre -sale, youThere are time and resources to improve products. You know that there is a demand for this product, so it is worth investing in its development.
When you share your progress update through email or social networks, continuous improvement also allows You can talk to your pre -ordering person. 3. Minimize business risk
Any new business or product risk investment is risky. With pre -sale income and confirm that your product is desirable, you can reduce risk. You have money and know how much inventory you may need, which can reduce your previous costs and help you make good financial decisions.
Imagine that you try to sell a product pre -sale and bring you hundreds of people in the target audience … and they don’t want to have any relationship with it. Are you failed?
No! You just successfully learned that if you invest time and money to develop this product, almost no one will buy it. So you save time. And you save money.
On the other hand, if your product is pre -sale well, you will be more confident that people will buy and safely invest in marketing and product development.
exception -when pre -sale is not meaningful
In some cases Pre -sale is meaningless. But even in these cases, you hope to minimize risks through product development. 1. Your customer values \u200b\u200bare inconsistent with pre -sale
If your customers value fast product delivery -they
Now
I want to want Things -selling an idea to them and telling them that they must wait for three months to get real products.
Similarly, some customers do not just want it now -they now need
it needs it. If your water heater is broken, you now need to repair it. If your Internet fails, you need
immediately
to repair it.
2. You are in a fiercely competitive market
In some industries, competition is already fierce. Your solution may be different or even better. However, if you make an idea to potential customers and then tell them that they are not ready, they may just buy existing products.
In this case, pre -sale is not required at all. If other products have solved the same problem, you know that people are willing to pay for solutions. Make a good product and promote it.
How to pre -sale products or services There are two main methods for pre -sale: Provide pre -order . Your audience can buy products in advance and receive it after the product preparation. It is a good idea to provide them with some things in exchange for their patience -invitation or exclusive additional components of discounts, publishing parties -and make the expected delivery date very clear. Booking is usually the best way to judge interest, because people are actually willing to spend money on your products.
Sales your idea.
In this case, you are not changing money. On the contrary, the goal is to ask questions and understand whether people are interested. If you are still fine -tuning your thoughts and want to get more feedback before further deepening, this may be the best way.
You can always do these two points! First of all, sell your thoughts, once you know that you are interested, you will provide booking.
successfully pre -sale your product or service:
] 1. Create quotation First design discount for your audience. This may be tangible, such as discounts or gifts at the time of booking, or it may be invisible, such as explanation of the product itself, including benefits and functions. Remember: the goal is to understand whether people are interested in your thoughts and are willing to pay for it. Then present your offer to your audience. Here are several methods to contact potential customers:
Create a login page.
The login page is an independent webpage created for a specific purpose -in this case, show your quotation. It should be relatively simple, but to share information about your ideas, the problem it solves, and how it solves the problem.
If you accept the reservation, please include the checkout function, and you know when they will receive the product. If you just want to show your thoughts and collect feedback, please add a survey.
This booking page from https://manuatelier.com/ makes the delivery date very clear.
A good landing page is:
Context. You have a few seconds of time to attract people’s attention, so please immediately clarify your offer. Find out their questions and explain how your products will have a positive impact on their lives.
Reputation. Your audience needs to trust you to realize your thoughts (or the actual product that is delivered to pre -order). This may mean that including certification or experience, or just creating a fast load, safe and professional login page.
Call of sexual term. If you accept reservations, use the direct phrase, such as \”ordering immediately\”. If you are looking for feedback, please use \”Share your thoughts\” and other content. After the login page is created, it shows it to your audience through social media, digital advertising or email marketing. I don’t know where to start? WordPress and Woocommerce provide a good solution for creating a login page, receiving booking and adding surveys. Start using Wookommerce.
Create crowdfunding activity.
Crowdfunding website, such as Kickstarter and Indiegogo, linked your business to those who may be interested in your ideas. Create your personal information for your ideas or products, display its useful reasons, and let people promise money in exchange for the final version of the future.
You can set a fundraising target. If you do not reach it, everyone can get back their money without causing any harm. Before you prove your interest, you will not take risks to create products, and supporters will not risk contributing to things that have never happened.
People who submitted on Kickstarter knew that they would not receive the product immediately. They are glad to participate in creating things that are beneficial to them, and are willing to pay in advance to become one of the first people who have won it. Attract your audience where they gather. In the place where they already spend time, we have connecting to your audience. Participate in a festival, trade exhibition or event that can talk to people one -on -one. Join the theme Facebook group related to your idea. Ask questions on Reddit. If you have established social media attention or email lists, open it for discussion.
Putting your thoughts in polls or investigations, or open up, such as: [ 123]
Are you interested in this product? How would you use this product?
Are you willing to pay for this product? If you want, how much is it? 2. Test quotation After creating a quotation, you should look at people’s reactions! Are there many people accessing your target webpage, but only a few people buy it? Do people feel excited and willing to buy in the future? Have you received any thoughts about how to make your products better?
The most important thing here is the open mind. Willing to respond to the feedback you collected and prepare to adjust your thoughts as needed.
3. Repeat if necessary
If the feedback is positive and your audience is very excited, then you can enter the next step! If you adjust your mind and even change the solution completely, please execute the process again. Contact these people to see if your changes are more in line with their needs.
confirmed your value
Pre -sale gives you the opportunity to focus on the goal as the goal The audience solves the problem and confirms the value of the solution. Take this opportunity to sell this idea to them so that you can improve your product and deliver it before your expected date.
It’s time to create a product for customers who are excited!
Tiny Wood Stove is an online store that sells small spaces and small stoves, which is a good example. After listening to the opinions of the audience and determining the problem, they initiated crowdfunding activities and provided pre -order. The overwhelming positive response confirmed that their products will be very popular and help turn a blog post into a business worth millions of dollars.
