In the first article of this series, we discussed why they found a specific audience to serve the service to serve the service to serve the specific audience Very important, and how to determine the perfect group. You also spend time define your audience and understand their needs.
Your next step: find the problem to solve.
Navigation Journal:
Select the audience Part 2: Find the problem to solve Part 3: Sell before you manufacture Drop it Part 4: Create Product Part 5: Select the operating system Part 6: Give your product to your customers Part 7: Create a happy customer [123 ]
You have no products you want to sell, but you have a clear market and you know the needs of your audience. This is a great place: it makes your business successful. Everyone has a problem. Many of them! If you can solve one of the problems, people will pay for your solution. This is what people do.
People buy dishwashers to save dishes. They buy Velcro sandals because it is easier than buckle. They subscribed to Netflix because they wanted to watch movies without going home. They buy LED bulbs because they have a longer service life -even if they have a higher previous cost.
These purchase decisions have nothing to do with the price. In each case, the first thing to consider is to solve the problem.
The type of problem to be solved
Let us see some general problems handled by most people:
Physiological needs related to emotion
] ——The hunger, thirst or tiredness.
Psychological needs that hinder people’s dreams or goals
-Wr they are frustrated, inspired or have no motivation. Cognitive needs that hinder people’s participation
-Woman lack of knowledge, insight or viewpoints.
The products they already have Lack of parts or parts
-We the device they relied on.
Relations of the relationship between them to contact others ——It cannot find a suitable gift.
Time management needs Obstructing them in occupationOr economic progress and growth -they cannot work as effective, efficient or efficient as they want.
Lonely -Ir they are looking for friends or living partners.
Please note that most of them are individuals, not transactions. They affect people’s feelings.
This is the case for companies and individuals. B2B does not need to use different methods to develop products. Enterprise owners have feelings, and these feelings usually focus on the use of time and obtain more profits. Suppose you chose the audience of a middle -aged mother between 5 and 15 years old. What problems do they face?
Many mothers are seeking help and let their children participate in some fascinating things. What activities can you provide for them? What are the things at home, such as games or crafts? Outdoor activities such as sports equipment, clubs, courses, team sports or music classes?
Some people are looking for better ways to take care of their responsibilities. How can you help them better manage time? Perhaps it is an application that can speed up the billing payment and budget process or let them check the list of the items. Or sell time management courses or life counseling courses.
Most people also need reliable cars and electrical appliances, which can simplify life and do not fail every two years. They want to keep healthy. They want to prepare for retirement. Seeing this quite narrow crowd to be solved?
[Katie Thomson), when he became a new mother The needs of my business, \”I became a mother in 2008. When I was looking for food choices on the aisle, I was tired of my discovery. Do you know the number of sugar grams in many baby food bags as the same as a bowl of luck? . Blow. I don’t want the next -generation babies to grow up on SO. Many. Apple sauce, \”she said in an interview with Woocommerce.
Photo https://squarebaby.com/
In order to solve this problem, she founded Square Baby. This is a family Customized baby dietary planning companies provide 100% daily nutritional value required for babies, and they are much less sugar.
Select the question to solveQuestionOnce you consider all the problems you face, you may see a considerable list. But don’t stop here! Take time to meet your audience, discuss your discovery and get more ideas. You can then choose a single problem to solve according to the possibility of the maximum impact. Let’s take a closer look at each step:
1. Ask your audience Talking with people is irreplaceable. It is difficult to try to form a solution for those who do not know and have never talked with them. Discuss the problems they face with your audience. Take notes. Open the answer to their answers and change what you think you think they need. Keep curious. Note that their thoughts and feelings -both are important. You may find that they have not even realized a new problem.
You can interact with the audience through the following ways:
Online or personally using investigation and testing.
A face -to -face dialogue in trade exhibitions, festivals and social activities.
Talk to other corporate owners of the same audience and ask their customers what difficulties have encountered.
Looking for discussion boards and comments on your audience’s website. See what people talk about, make them feel frustrated, and why they like or hate specific products or companies.
Read the comments of books related to the problems you are solving. You can find deep insights and nuggets that are effective and invalid for your audience. Do the same thing about Yelp as other industry websites.
2. Optimization impact
find out which solutions will have the greatest impact on your audience. The bigger the problem, the more help a person needs to solve it, and the easier it is to provide a solution for that person.
This is not a scientific elimination process -it is an art. I believe your intuition here. Some of your best ideas will come from what you don’t expect.
You must have some personal interests for the solutions you provide. Those who hate social media may not establish a company that helps others to improve social media marketing. I like what you sell is helpful, at least a little (ideal, like a lot). You want to believe your product. Following their footsteps Follow the audienceCritical guidance.Once you understand the core issues that have a negative impact on them, you should start looking for ways to solve them.
But before you start creating the actual product, there is still one step.It is skipped by any of the seven of this series.If you do this, your chances of success will rise.
Select the question to solveQuestion
