Millennial generation and colleagues recommendation

Millennial and colleagues recommended in e -commerce

2019 The millennial generation is looking for shopping inspiration from social resources.

As you just started in 2019, let’s take a look at the characteristic of the most lustrous generation of shoppers that may affect your sales this year: millennial. Then, we will discuss how small enterprises use these knowledge to help generate brand interests and generate some incremental income.

Millennial generation is a group of social groups

In the millennial generation (usually aged 18 to 38), social media on product discovery and purchase decision -making It has significant influence: 39.8% of people listed social resources (social media, family, friends) as their three creative channels. Products to be purchased.

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This is not surprising: this generation grew up watching videos (\”Boxing\” videos) on YouTube to watch other children testing new toys. Pass -recommendation and social influence are important for them.

Millennial generation is a group of mobile

[ [ 123] These young shoppers are more willing to shop on mobile devices than ordinary Americans. According to a recent study, 46% of the young millennials (18-23 years old) and 67% of the elderly millennials (24-38 years old) said they prefer to shop on smartphones or tablets, and all ages The average ratio of the paragraph is 42%of the group.

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However, many companies, especially small companies, are still in the early stages of using this channel. Those who provide intuitive shopping and payment methods for millennials may see significant changes.

Millennial generation is a group of people shared The millennial generation listens to each other on social channels -correlation and authenticity are the key to this crowd. They believe that family (75%) and friends (72%) have the greatest impact on their own shopping habits and purchase decisions, far more than they quoted celebrities (33%).

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The social influence of this group is sufficient, and it is recommended to arouse a lot of brand interest.

Venmo is the intersection of social sharing and business ObviousIt is a big advantage to transform these shoppers into brand supporters. Merchants who understand how to use social influence and commercial integration in a naturally -related manner can enhance their brand in the process. Venmo is a mobile payment platform similar to PayPal, but its uniqueness is that it allows users to like and share their payment and purchase in social information flow. This is a social network established around the point -to -point and cost.

As more and more people start using Venmo, an interesting thing happened: the core Venmo user -that is, the millennial generation -starting to use \”what use?\” Send or request payment payment Time sharing details and update memo. The initial ledger became a social media.

Many transactions are naturally social, such as fundraising purchase gifts or buying activities tickets, but daily purchases such as coffee or grocery are usually not enough to release on social platforms. But Venmo has established a forum, and friends and family members can naturally discuss where they get the old T -shirt, makeup or the latest gadgets. There is a friend network behind each person who uses Venmo. They can view, like and comment publicly sharing or sharing the brand exposure of each purchase between friends. With Venmo, companies can get:

contact. Venmo will prompt users to open an average of 2-3 times a week. 4

Real word of mouth.
• Social recommendations from friends and family members will stimulate interests and actions. 50% of the ordinary Venmo users see it at least once online or in the store after seeing it on the social information flow of friends. 5

Seamless shopping on mobile devices.

• VENMO is developed specifically for mobile platforms, so it has optimized customer experience for mobile platforms from the beginning. Venmo users can buy it at a few times, easily split the purchase between Venmo users, and share their discovery with friends. New!
• PayPal Checkout in WooCommerce now provides smart payment buttons.

The Smart Payment Buttons (TM) example of PayPal. PayPal Checkout extension in WooCommerce extends the most related payment methods to shoppers. The new smart payment button dynamically displays PayPal, Venmo, PayPal Credit,

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