Charlottemason completely changed education 100 years ago, and it still has an impact, especially in particular, especially It is at home. As a British educator in the late 1800s, she left an impressive legacy in the form of a large number of family education materials recorded in the case.
I think Charlottemerson will like SimpleCharlottemason.com. This is a passionate program for two family education families. It is also an online center for family education books, curriculum plans, and discussion forums.
In short, the openness and flexibility of Woocommerce enables two families to study at home to build a vigorous online bookstore and subscription business, affecting local communities and thousands of global worlds and thousands of worldwide Family. Their vision is far greater than the bottom line of books.
I talked to Doug. Doug was one of the founders of the website and the construction and maintenance of the website. Please continue to read complete stories, including expansion and plug -in lists that provide support for its stores.
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How did this start: repeated questions and research
Doug Smith, his wife Karen and their good friends John and Sonia Saver had been at home, when friends began to ask them how they did it. They joined forces to create a blog to facilitate sharing their learning results. At that time, the Smith family lived in Illinois, and the Shefver family lived in Georgia. Therefore, Simply Charlotte Mason actually started as a virtual company (such as Automattic). Soon, they noticed that parents from school from all over the world were reading and paying attention to their blogs. They decided to pack their resources into one book, and then another book:
\”We like to call it an out of control because it has become our full -time job! \”
Doug and his wife Karen at the booth of family school conference.
In view of the success of the blog, their next step is to build a more complete website to accommodate their growing resource libraries. They use Charlotte Mason (The name of Charlotte Mason named the website, his methods and materials -updated the modern education environment -provided a lot of information for their own courses and methods.
From the beginning of the website, they were engaged Demand. This includes investigations that they start to establish email lists. About self -lifting, operation and team growth \”We have used many years of resources to restrict us to play creativity and propose interesting solutions.\”
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Simply Charlotte Mason (SCM) is now operating for twelve years. The team behind the operation consists of family employees (including the founder’s own children!), Employees and contractors.
Friends were lucky enough to integrate various skills -including IT, early education, publishing and writing -using their rich experience and concentrated research. Doug pointed out that they are good at researching and self -study new skills, which is an important part of most business owners and family education concepts: a self -scholar.
The SCM team currently has five full -time employees and four part -time employees, and about nine courses for them. They also cooperate with other contractors and have partners in other businesses -partners from local communities. Sonya Shafer is the main representative of the organization and is responsible for most of the company’s speech and writing, and Doug is still the leader of technology and websites.
In the early days, they established a cooperative relationship with the local shipping store PAKMAIL. Essence At the beginning, there were only a few shelves that could increase about ten products. Now the entire room is full of SCM products.
SCM also adds a custom \”shipper\” role to Woocommerce, so the Pakmail team can log in and complete the order directly. (Are you interested? Read more information about the role and function of the WOOCOMMERCE.) Pakmail employees choose the product for orders.
They also have a close cooperation with local printed companies. Local printers are willing to carry out small -scale printing and produce most resources. The printer sends the materials directly to the Pakmail store for storage or transportation.
Today, the SCM store has about 200 SKUs, and it provides not only books- —— Products include parental training videos, on -site meetings, seminars recording, and so on. Almost everything they produce can be obtained in the form of e -books, but most of their orders are physical editions. They have experienced a significant seasonal peak and see hundreds of orders every week at the peak time (the product has been shipped or ed).
The peak season at home is when parents plan for the new school year, which makes August the busiest month of enterprises. The team participated in meetings from all over the United States and participated in on -site seminars and sales in a business trip every spring. Focusing on WordPress and Woocommerce I like to hear more journey about Doug using WordPress and Woocommerce. There is a wonderful self -education philosophy that supports business that is very suitable for WordPress and Woocommerce: WordPress ecosystem is also built on self -learning.
Doug has always been an IT expert. He acknowledged that he chose WordPress in 2006 because he liked it This font! WordPress 1.2. \”It just looks better than other things on the Internet.\”
When the team wants to sell more products and physical books, it needs e -commerce functions on WordPress.
DOUG purchased a solution for fulfilling orders. It can sell five to ten products that are mainly e -books, but as SCM’s library increases to more than 50 projects and including physical products, he has reached the limit of the script ability. He started searching online, hoping to find something integrated with WordPress -just when he needs to make a decision, Woocommerce posted and suddenly appeared on his radar: \”I like a woocommerce one of the woocommerce The reason is that it has no built -in sunlight. I like itIt is the foundation, you can add it. I have always liked this kind of software philosophy, that is, I don’t want to bloated and have everything I don’t use. I would rather have some streamlined and efficient things, and I can add what I want. There are many things that let me participate. \”
He was the early adopted by woocommerce. After the release in 2011 It was installed in the month! He is still an active member of WordPress and Woocommerce communities in the width, and participated in all three Wooconfs -2014, 2016 and last week in Seattle.具有感染力，让我对让WooCommerce 再次与众不同的原因感到兴奋。
WordPress插件
以下是网站上活跃的WordPress 插件列表：[123 ] VaultPress: Let SCM pillow without worry through real -time backup and safe scanning. Share the ideas and solutions at home to help each other. Gravity Table: For various tables on the website, especially It is suitable for collecting the information required to solve the problem. There is no need to go back and forth.
WooCommerce Search WOOCOMMERCE: Speed \u200b\u200bup product search and return better search results. Embedded to the site.
CF expired content brief code
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Add sales notice in product description and post, disappear after a specific date.
- WP Rocket: Improve the page loading time by combining good image cache with Woocommerce.
- WP SENT MAIL: Record Email for failure and re -sending.
- wpmandrill: to reduce the burden on the server through their service routes and customers notify emails. Very curious -with the movement of time, their demand has changed, and they also replaced the host. At this time, they used liquid web on the special server, but at firstFinally looking for different options.
] YOAST SEO and YOAST WOOCOMMERCE SEO: Add SEO features with product details.
woocommerce extension
We always eager to know the woocommerce.com market What extensions are the store builders. Doug introduced us the WOO extension currently used by SCM:
Amazon S3 storage: handle the delivery of able items.
WooCommerce Composite product and Woocommerce product bundle package: displaying products in the form of creative group and bundling bags, usually to display the product series more clearly.
Woocommerce dynamic pricing: Create discounts and discounts for specific groups (such as batch buyers). Subscriptions : Subscribe to the online plan program and scheduling program, and integrate it with REST API.
Stripe: Add credit card payment processing.
Google Analysis
- : Integrate sales data into network statistics.
- Order status manager : Add additional order status to match the company’s workflow.
- Shipment Tracking
- : Add the tracking number and automatically send it to the customer through the delivery notification. URL Coupons
- : Delete the coupon field so that customers will not give up shopping carts to search for coupons and allow URL to use coupons.
- Especially Amazon S3 storage, it solves many problems for SCM -before switching to this service for e -book delivery, they encountered many errors. Contact them. They realized that this was caused by timeout, especially when the connection speed was slow. Adding this extension has greatly reduced errors and support pressure from it. Now that their documents are delivered, there is no problem.
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- Integration with e -commerce and business services
Woocommerce Gravity Forms product additional component: added the ability to create a custom form for product selection or collection of information.
Woocommerce Gravity Forms Products Add-ONS is very useful for event registration on their WOOCOMMERCE product page. They use extensions to create forms that collect additional registration information. For example, they may let someone choose whether they participate in one day or two days, get their names and cities as a label, choose whether to participate with their spouses, and so on.
Simplecharlottemason.com and various cloud services -this helps them use to become a small team -including Help HELP Scout, Mailchimp, Xero, Dear Inventory, and Square. Out of curiosity, the following are more details about how these services serve them:
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123] Help Scout is used for customer communication. SCM has a connection table to collect specific information required for orders to help. This will be entered to HELP Scout, and the SCM team can collaborate help and answer questions in it. The place where Doug likes HELP Scout is the WooCommerce expansion program. When they look at the news from the customer, it will display orders and account information in Help Scout’s sidebar. It also integrates with Mailchimp and shows a list of customers subscribed.
The SCM team sends their weekly blog articles through Mailchimp as emails. Mailchimp is also well integrated with Woocommerce. The latter can pass orders and customer data, so you can automatically send messages according to the sales information. For example, if you buy first -year courses last year, SCM may send notifications you know that the second grade is available. xero is a cloud -based accounting system that integrates with Woocommerce, so it can automatically pass the sales data to it. Dear Inventory is a cloud -based multi -point inventory system. It integrates with Wookommerce and Square to focus the order in one place. It is also well integrated with Xero’s accounting Square Pos is very suitable for SCM’s face -to -face sales at activities and conferences. It also provides a woocommerce extension, they do not use it nowIt is because it does not handle multiple Square position
- Interesting facts: Doug believes that SimpleCharlotten.com may be the first home school school curriculum supplier to use Bitcoin (then Apple Pay). Thanks to the Woocommerce Stripe plug -in. Wow! Read more information about Apple Pay for Woocommerce.
\”Due to the flexibility of Woocommerce allows users Integration and plug -in, we can use this to do more than our small team. WordPress and WoOOCOMMERCE combine all Lego bricks. \”
Use REST API and Woocommerce subscription to subscribe The curriculum builder
The uniqueness of Woocommerce lies in its flexibility, openness and scalability -so when people make full use of this to build creative custom tools, we will definitely like it. The SCM team used Ruby on Rails programming language to build a schedule and planned application for SimpleCharlottemason.com. This course construction tool, CM organizer, helps people organize, arrange and record how they will use various books and resources -essentially establish a curriculum plan they can adhere to.
Screenshot from CM ORANIZER, which is supported by WooCommerce subscription to support and builds based on Ruby On Rails
Then, WooCommerce subscription and REST API will be constructed tools for course construction tools Connect to the main store so that SCM can sell it to it. Neat!
Summary: This is not just a bookstore
The lasting impression of chatting with Doug to me is that SCM is not just a bookstore, its mission is far more than the bottom line. Essence
If you have any questions about Doug, I believe he will be happy to answer in the comments.
3 techniques to establish e -commerce business on WordPress
. Doug shared what he learned from WordPress and WooCommerce communities and woo documents.
Create what you like
. Most of the content he built is based on his own online shopping experience and what he likes. If he finds some frustrating things, he will definitely avoid the same mistakes in his store.
Cross -media utilization content . As a small team, they are all in several positions, and found that the reconstruction of cross -media re -use is a wise method to reduce the burden of continuous content production. They have been looking for a method of reusing fragments and turning them into different formats for people to consume in the place they like. Recently, they found that podcasts are very popular in the family school community.
