As you approach the holiday shopping season, you may start considering how to attract, marketing and to you The store is located in customers in the same area to sell your products.
But why do you stop there? If you can accept the payment of international shoppers and deliver goods around the world, then you have no reason to limit yourself to sales and promotional activities of one country or a holiday.
If you have been developing your store internationally, then holidays are opportunities for your work hard work . Through some research, the expectations of global shoppers, and wise and timely promotional activities, you can come into contact with customers who celebrate the holidays around the world, thereby greatly increasing your sales.
The following is the way you can start selling goods to shoppers to celebrate international holidays, as well as some methods to promote global sales.
The first step: understand which country/region you can position
Before the beginning, you should clearly understand which ones you will go to State (and its customers) sell products.
You can use online calendars such as religious calendar to find holidays around the world. The date and place of the date
, this will help you better understand:
Celebrating the specific festival
,
Who
celebrate them, and holiday or celebration last
How long
.
However, just because you
can be transported to a country, it does not mean that you
should be promoted to the holidays celebrated there. You should also clearly understand why you should be positioned to this country or holiday , and how your store or product adapts to the narrative around it.
Sell to global holiday shoppers? Make sure your product is very suitable for holidays.
Click the tweet
For example, if you sell children’s toys, you will find that these products are very suitable People. However, for the lantern festival, toys are not traditional gifts, so your store may not achieve too much success in selling themselves to those who celebrate it.
Products suitable for some holidays are not suitable for other holidays. Taking the Lighting Festival (\”Light Festival\”) as an example -parents will buy small gifts such as chocolate, not big toys.
In short, you should not only know where to promote your store, but also you should know why why . If you skip the second step, you may be surprised by your sales so low, so it is definitely worth your research!
Determine what you want Just mentioned, you may be able to transport them to some countries/regions, but if your products are not suitable for holidays to celebrate there, no one will buy them. Some research on each holiday you positioned to prevent this from happening
. Studies can also help you accurately determine which products you think are suitable for customers in every region or holiday. Sometimes, if there are only a few products, it is meaningless to provide coupon code for the entire store!
What is the most related to your customers in each field? Before creating a transaction or choosing a product to be promoted, please think about it.
For every region or holiday you positioned,
determine which (if not all) products are applicable, and how you will make these products more attractive to holiday shoppers [ 123]. Will you issue a coupon code? Or reduce the price in a short time?
Remember, you can definitely do different things for different customer groups. If the freight in one area is expensive and the freight in the other area is not high, you may want to provide free delivery and delivery as a holiday promotion, not a 20% coupon code.
Add your plan to the shared calendar
Since you know Where to to promote your store (and why), the next step is to formulate these plans in writing .
One of the best ways you can follow the best ways to follow the target holidays and when to update the store, etc. are the use of editing calendar. Many stores use the editing calendar to track the release date of their content, but they can also easily track holidays or sales.
If you have never used the editor calendar before, then Google Calendar is a good starting point. You can make new calendars in real time and fast withShared by others. You can also add reminders to what you need to do (such as adding a full site notification, changing product prices, etc.).
Google calendar is a simple (and free) tool that can help you track your target holidays, what you are doing, and who are responsible.
No matter which kind of calendar you choose
, you and your team must use this calendar to plan and arrange all holiday activities
. This will make everyone on the same page:
Which holidays are happening , when does it happen? What did the holidays in your store ? , and
Whoever moves each action for each action Responsible
.
After writing the plan and arrange the plan, you will find that it is much easier to track what you have to do and who are doing this. In addition, you can know at a glance whether you have \”space\” for another promotion or coupon, depending on how much it has happened.
Now that you have set a written plan and have a good understanding of what you will do every holiday, it is time to market marketing. Increase your awareness of holiday products through paid advertisements, emails, etc.
To attract customers from the area you try to position, you need How to meet their needs .
There are many ways to solve this problem. Some marketing methods you can try:
Targeted social media advertisements
-We use Facebook, Twitter or Pinterest to specific groups -for example. It shows that they believe in specific religion, have visited a website recently or have viewed customers similar to your products
Re -marketing —— Similarly, you can visit or from your previous Customers purchased by the store show advertisement or content, and let them buy again
Email marketing
-If that you have created an email list, you can use all customers or subdivided/specific/specific List promotes your holiday sales
Each click Paid (PPC) Advertising
-Sterer created when searching for common words or phrases
Search engine optimization (SEO)
-Add words or phrases related to your product or your product to your store, so that it is more likely to appear in the search results of regional shoppers
Through any combination of these marketing methods, you Both new customers and returning customers know what you provide for their respective holidays.
Please remember
Add any marketing activities you are doing to your editor calendar
Stop them at the end of the holiday or at the end of the event (if applicable). It is meaningless to waste money bidding in the \”Christmas gift\” in January, right?
Update the news of the store, providing enough information for each shopper The last step you want to take is to provide the correct information for each group of shoppers . We mean to ensure that each shopker is celebrating which holiday or plan to buy, we know when their orders are shipped, how to ship, and how long it takes to receive it.
Carefully check the key pages of the store (such as a common question answer or transportation policy) is a good way to ensure that you have this information. You can also use Woocommerce to set up a whole store notification, or use extension procedures such as shopping cart notifications to notify customers about transportation or order deadlines.
The notice in the shopping cart is not to be missed -using this expansion Program, they will automatically trigger.
Finally, you may want
to cooperate with the designer to create a special image to show your order deadline for each holiday . You can use this information on the store’s homepage, social media, emails, or your international customers looking for information. With the right plan, you can spend every holiday this year -instead of your own Why limit yourself to one country or major festival? As long as you need to study and prepare a little, you can provide customers around the world with festive models
.
Whether you choose the coupon code, discount, or even free products, through the suggestions in this article, you will be able to attract more shoppers and let your face show more smiles. What is not worth love?Now you are ready, which international holidays do you plan to target? Share your plan with us in the comments, we are happy to listen to your opinions.123]
Related reading:
When should you start your holiday promotion?
How to plan related holiday sales and transactions
In short, you should not only know where to promote your store, but also you should know why
Remember, you can definitely do different things for different customer groups. If the freight in one area is expensive and the freight in the other area is not high, you may want to provide free delivery and delivery as a holiday promotion, not a 20% coupon code.
Whether you choose the coupon code, discount, or even free products, through the suggestions in this article, you will be able to attract more shoppers and let your face show more smiles. What is not worth love?