Selling food online -especially fresh or frozen food -is a new concept. Even if other industries open their arms to accept the concept of e -commerce, food sellers are still hesitant. This is a good reason: first of all, we must figure out some key logistics.
Fortunately, transporting food is no longer a strange concept -it is easier to pack and transport various fresh, frozen, bottles and packaging snacks than ever before. Therefore, this battle has convinced the shoppers that it is worth buying on the Internet rather than buyable products on local stores.
One way you can convince the adventure of the shoppers is to use the page to introduce them to your products, their benefits, and your company’s ability . These pages allow potential customers to gain confidence before buying and reduce their opportunities to leave the store empty -handed.
Let’s take a look at some of the most important pages that online food stores can have, and how they will help you succeed.
to explain why your food is necessary Product The concept of buying food online is relatively new to some people. Clothing and home supplies? Not so unusual. However, the idea of \u200b\u200bselecting steaks or ordering ice cream by subscribing to ordering ice cream is not completely popular.
This means that it is necessary
Persuading why potential customers are worthy of adventure
-Why your food is the best choice, best value, and best taste. In essence, why it is their
food, even if (or because!) It is sold online.
How can you do this? You may have guess, the best way is to create a page. Although you can always do something that are convincing on the homepage, the special page allows you to: Talking
The benefits of your food
Or part of the lifestyle …)
Explain how online sales is actually beneficial -may Ingredients that cannot be obtained in other ways
In the way you may not be able to do on the homepage
Details Learn your food or drink
An example: daily harvestst In its\”Regarding the \”page of the page provides a case with frozen ingredients with icing smoothie, indicating that frozen blueberries can save vitamin C.
] Daily Harvest frozen your smoothie ingredients for a reason -it is all for your health.
Another other One way: ALLY \u0026#39; S Bar has a simple and sweet graphic, which is attached to the best choice for the main component of sweet potatoes:
Why is it sweet potato Ally \u0026#39; S Bar is happy to provide you with training.
Special pages like this provide a good resource for potential customers to understand your products, and why they are Should be desire -instead of hesitation -buy online
. Whether online purchase provides special food access rights or only provides customers with value value, a special page will let them know what they will get, and It is more likely to buy.
Selling food online? Leave a page to explain why you are the best.
Click on the tweet [123 ]
Provide information about your food quality (and how do you support it) Although this is the case, there are still existence between online food stores and offline food stores The vital difference. No matter how many photos, videos or mouth -watering descriptions you add,
cannot really replace the experience in real life
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Checking fresh tomatoes or tasteing new wine is one of the fun of shopping. But these experiences are not only pleasant: they are also reassuring. We can put back a kind of Tiring or malformed fruits, or abandoning a wine we don’t like to taste. Online, this is not necessarily a choice.
You need to take different methods to remove this obstacle. We recommend [123 ] Set a page to explain how you provide high -quality foods to shoppers , whether it is purchasing the best ingredients, checking whether each order is defective, or a taste test (uh!). 123]
A sample: Hand -cut meat, poultry and seafood supplier Main Entree have this page. They deeply explained how they carefully choose all products and raised the concept of \”integrity hand\” to one to oneNew level:
The main cuisine goes further, the \”integrity card\” in the gift package. It is signed by the butcher who selects and cut your items. Our butchers are proud to pack their names with your gifts.
Of course, this is a fast step (also That is to say, the butcher signed the note to the client’s pre -created note), but this
is a symbol of confidence and care, which can take a long way
. The main dish shows that they support their food with such actions.
Ordering steaks from these people, you will receive a note, indicating who is responsible for preparing steak for you. It is now responsible for food quality.
A guarantee like this is not necessarily suitable for your food store. However, you can and should show your client 100% to support your products. You can borrow some ideas:
Share
The source of your ingredients
Talk about the process of preparing food , and what it is Make it high quality, and/or better than competitors
Tell the customer what you will do if they are not satisfied with their orders
Let customers let customers allow customers Knowing when and how to expect their delivery Ordering food online may be tricky, especially fresh or frozen foods. As you have no doubt that you already know, these items are not brought into ordinary boxes. Customers are not inclined to accept the idea of \u200b\u200bwaiting for them.
Solution? Add a page to make your transportation and delivery information clear at a glance . At least three \”how\”:
How fast is your shipping
,
How do they transport
(for example available available available available available The method), and Customer
How long
can receive the goods.
There is also an optional # 4: If you are willing to share,
Shopper can expect how much Freight. (This is determined by you.)
Let’s take a look at some real stores. Cocoa Runners, a handmade chocolate manufacturer headquartered in the UKTo know when the booking households arrived in the monthly chocolate box provided specific information:
\”When will my chocolate be sent?\” Cocoa Runners has a delivery page, which includes customers. Want exact information.
At the same time, the Australian health food store Toosh has a transport and return page, which includes delivery information and beautiful pricing charts. No matter what you order or where you are, it is easy to read and digest.
Australians who are looking for natural food groceries can be purchased from Toosh, and And confidence in the delivery time and the quotation at the checkout. Several birds, a stone. Provide local resources for those who do not want to buy online
Even if you do all these leg running work, some of your potential customers may still not want to buy online. It happened -some people could not be convinced at all. Fortunately, If your product is already available in physical stores or available for local pickup, you can use your WooCommerce website to link these shoppers to the resources they need
Essence This is usually as simple as let local tourists know where they can buy your food or drinks, or how to pick up the goods from your home.
Zula is a manufacturer of delicious and natural cold -squeezing juice. If you are in their office area in Minnesota, there will be a page to show you where to buy their products:
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is located near Zula? You are lucky: this page will tell you where you can buy local delicious juice. They marked each location as retail shopping or pickup locally, so you will know it in advance and how to get it. We think this is a smart way.
Do you want to provide local pick -up services through Woocommerce? Add it to the delivery area according to these instructions without expansion. Want to show retail stores like zula \u0026#39; s? This is a guide that may come in handy.
Last look: It is recommended that your food use, recipe or match
So far, many of the pages we recommend are practical, and the onlookers are designed to believeYou are worthy of trust (and have delicious products). On the other hand, this is more interesting -but equally convincing. Customers want to know what they can use with your food , no matter what it means to use it as the core of the romantic dinner of the two, or add it to their favorite dishes and matching. In the dish. Therefore, the recommendation, recipes and even pages for your product are winners, because:
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It can give the potential buyer another driving force by showing the truly usefulness of your food It can stimulate other possible ideas and uses [ 123] It is the source of creative and worthwhile content
, customers will like, spread and repeatedly use (this means that they, you and you in search of the ranking means real Benefits!)
An example: Adob \u200b\u200bOloCo, a hot sauce manufacturer imported from Hawaii, has a recipe blog, which recommends delicious use and what you can use with their sauce. This kind of recipe is perfectly matched with their Mexican pepper sauce.
Nigiti Eggs in Hawaii are just a meal that you can make with this sauce, plus some fresh venison and eggs, um.
I have a good time -this is a good opportunity to show your cooking skills, and put forward a further suggestion for your product than \”basic ingredients\”.
with these key pages, your food store can produce outstanding
] Persuasion of potential customers to adventure and buying food or drinks online may be tricky. But by using these key pages, you can reduce their fear and enhance their confidence , and finally reduce the abandoned shopping cart … and fans who are more satisfied with (and long -term!).
Do you have any questions about your own pages of your own food store? Or do you have any suggestions to contribute? Share with us in the comments below, we are very happy to read what you want to say.
Related Reading:
How to use woocommerce to operate a first -class food store
Restaurant improvement website’s clever method Start coffee subscriptionThe Ultimate Guide of the website
Daily Harvest frozen your smoothie ingredients for a reason -it is all for your health.
Add it to the delivery area according to these instructions without expansion.
