How can the email of your store improve the customer experience?
If you are difficult to answer this question, it doesn’t matter. We tend to treat the email we sent to the customer as the last step of the sales process, or the necessary interaction to keep the new orders enter. But this information can -and should -be far more than that.
With the correct function, every email you sent to the customer can bring a happier and stress -free experience . Order receipts can increase trust, delivery notification can solve problems, and even marketing information can increase pleasure.
Let’s take a look at some functions that should be possessed in the store email, and how they make your customers satisfied with your purchase of goods.
The function of exquisite and functional messages
When you start actively sending emails, the first one you will hear will hear The suggestion is \”sending exquisite emails.\”
But beauty is not as important as the function – If the email does not work in the client selected by the customer, the graphics and fonts will not make much sense.
The following is the design function that you should give priority when creating a message, from receipts to new marketing marketing Activity.
Compatible with all devices and clients
When you first start email for your store, you may test it several times to ensure that everything is correct- —Fat spelling, graphics and their overall appearance and feeling. Another thing you should test is:
How they work on different email clients
. Your order receipt may look great on the large display, but this does not mean that they will be appropriately reduced to the small screen of the mobile device. Your monthly marketing mail may look beautiful in Gmail, but some code may be incompatible with Outlook.
This is why testing is so important. You should test all your emails on the client and device as much as possible to ensure:
Your message will not be too long on a smaller screen
,
The images you are using displayed correctly in different clients
, and
Your template and custom code are compatible with different clients or browsers of your email to view your email
.
If you are using (or planned) Mailchimp to write and send marketing information, you may find that the preview of the income box is useful.
This feature allows you to preview your email in more than 40 different email clients and browsers
, so you never have to worry about sending things in one place but invalid in another place.
Mailchimp’s inbox preview also tells you what customers are most commonly used most common The client, so you will know that they are most likely to view your graphics, copy, etc.
Pure text and \”Online View\” options to obtain the maximum accessibilityAs we discussed in a recent article, everyone visited the Internet and many of them The way of the product is different. Email is no exception:
Some customers will not be able to view your image or use traditional clients to read your news
.
There are several ways to make your email easier to access, but for beginners, you need to contain at least a pure text version. Cover the pure text email of all code and images to read on any device or screen, and using screen readers and other technologies.
Good news: Almost all email tools will automatically generate any pure text version of HTML -based news . But you may still want to check these messages to ensure that they are easy to read and have appropriate changes.
Customers should be able to read your email, no matter how they access the Internet Or what help do they need.
Another feature that is usually added automatically (but not ignored):
View the option of the message in the browser . Although you have conducted all tests, if the image is not loaded or their email client behavior is not incredible, this link allows shoppers to check your news correctly.Highlight your \”Online View\” link -the upper left or upper right corner is usually its best position -you will see fewer shoppers complaining that they cannot read your news or view you spend spent spending. Those pictures that have been organized for a long time.
The content of the content After designing, your email content is the second important thing you should pay attention to.
The content is the content that your customers spend the most time
… We hope that we mean \”there is not much time at all.\”
These are the email functions we recommend. These functions can be read, obtained, and eventually bring satisfactory customers.
Clear, direct theme line Last week, in order to prepare for the Black Friday on Friday Trading, I set up smart watches to remind me of a new email I received. This not only made my wrist almost buzzing -it also made me an unbelievable appreciation of the e -commerce companies that are straightforward. On a small screen, even in some email clients, The lengthy or twists and turns may cause real damage to your opportunity to read the email . If the recipient cannot see your email at a glance
why
is important, they are more likely to skip it.
Some prompts that quickly enter the theme:
The question aimed at
Answer \”Why do I open this?\” or \”What is inside?\” Challenge yourself Use as few words as possible
(as long as your information is clear)
Try to on the theme [ 123] Start
Add labels such as \”New:\” or \”[Sale]\” , so that the recipient can see the content and reasons you want to send at a glance
]
If you are already testing your email, please test your theme line at the same time -If it is cut off on your device, please shorten it!
Add your unique \”brand voice\”
Customers will notice your communication method. If you spend time and energy on marketing information, but have not moved your order notification email, they may assume that you only care about personalized their experience until you have money.
Each email should have a personalized and consistent \” \”Sound\”, whether the email is used to confirm the order or provide discounts . This should appear in the same \”sound\” in your product description, social media news, etc.-It is essentially the voice of your brand, as if it is one person talking to another. It is not wise to add this sound to one email instead of another email. Even the smallest and fastest touch and notification represents you and your concern for customers (or rarely …!). The hard work of hard work shows consistency, but it also shows considerate.
Who is your brand? What does it represent? Your email should convey the information in the same way as all other media.
It only takes a few minutes to ensure that every transaction email in your store is personalized in the same way as all other communications as you. information. You will also ensure that your brand \”sound\” spreads farther, rather than simply stop speaking when customers leave your store.
The outlet link in the email
You you Have you considered the content you connected from the email? Of course, you have a link to track information, maybe your homepage, but how do you make your email useful? The following are some functions related to linking the links we recommend.
Links to support your main information of your email
If you send an email about holiday promotion, then there will be a link for shoppers to pay attention -whether it is pointing to customized definition The login page is the homepage of your store. After all, you want them to buy things.
But what about the transaction email, such as new orders or emails recently shipped? Do you have links in these messages for customers’ attention? What do you link when you contact new products, services or other updates?
Each email of you should have a clear information, and then a link, the recipient can choose to read more content
. This rule should be applied to
each email you sent
.
For example, the message of the delivery notification email will be that the order has been shipped, and the link will point Tracking Number. \”We have a new product!\” Email will include the message, and then link to directly to the product
with at least one.
. (Don’t let the shopper look for things by yourself!) For every email you created or editedWhere can the households click and find support information . If the information is missing, you may see more frustrating customers and more support requests. Links to the customer’s support
Speaking of support requests,
Any email you sent to the customer may have a need for help .
If you send the delivery notice, they may realize that they have entered the wrong address. Or, if they receive a promotional email, they may have doubts about a product you are promoting or the sales you are doing.
Add a direct link to your message through to get in touch with you,
It makes it easier for these customers to get the help they need-whether in the template itself (for example, in the foot in the foot of the foot, In the link of the form), the link in the text in the text of the manual email is added.
Or, you can encourage customers to reply directly It’s easier. Just make sure you send an email from an effective address and you will monitor -otherwise this option will not help anyone.
Bring a pleasant function to your shoppers Regarding pure customer joy, there are a lot of words to say -when they open a box, try to wear perfect clothes, or find the most the most When it is suitable for their products in their lives, it feels. Email It seems that is not a feasible channel, but
You can add something to these ordinary information, so that the most perseverance can also smile
Essence Simple but pleasant graphics
No one likes to read a wall. Even if there is no additional decoration, even short messages can look boring.
Add simple illustrations or photos to your email to decompose the text and provide some content to your shoppers
. This can be as simple as using an online editor such as Pixlr to place some texts. It reads \”Thank you for your order!\” On some photos of some of your products, and add it to one of your email templates.
You can also try simple text -based graphics to add a little fun to the original ordinary experience. I especially like OLD NAVY this:
This is you in electricityThe first thing you see in the sub -mail is that it is simple, but it is a cute touch. One thing to remember: According to your email template, you may also include a thumbnail or other images of ordering products, such as your logo. Keep the files smaller so that these images are quickly loaded, especially for images with slower or slow connection speeds on mobile devices.
Small surprises, such as coupons or rewards (just because of)
Around different holidays, your customers may want their products to enjoy 15% discount or free delivery. But for an email with surprise coupons or gifts, there are some words to say, because they spent $ 100 in the past year.
Give your customer a small surprise -this is a good change compared to the usual promotional activity.
Considering the occasional sending email to the shopker, which contains gifts or discounts that deviate from normal holidays
-This is a way that makes them happy and simple, more Needless to say, they may have personalized their shopping experience.
Some ideas:
celebrate your store itself Special activities
, for example, your anniversary, 1000 sales, etc., and send an e -mail with hospitable emails in these days Shopper who has not purchased time
, \”Just because\” -This is a good way to make them come back! Use the expansion procedures such as follow -up, automatically Send an email to a shopker who purchases or sell at a certain time, thank them and give them special hospitality [ [
[
[
123] If you are tracking the most customers,
Please send them personalized news, thank them for their business
and gift vouchers or other discounts (may You can even repeat the automation option of Mailchimp!
With these functions, your email will make every customer interaction feel particularly
You have it -our top email function can improve customer experience.
As the final suggestion,
If you just start using the Woocommerce store, please do not feel stressful to implement all these functions immediately . You may find that customers are more concerned about getting key information instead of exquisite electricitySub -mail.In addition, you may need to deal with more urgent things than emails, so please work at a stable speed and set priority.
How to add these functions to any questions in your store’s email?Or the idea of our ideas as the theme line, graphics and small gifts?Leave us a message in the comments, we are happy to receive your feedback.
Recommended reading:
Start with email marketing?Try these strategies first
Custom email receipts how to improve your customer experience How to use Mailchimp to try to buy post -purchase automation
Pure text and \”Online View\” options to obtain the maximum accessibility
. Although you have conducted all tests, if the image is not loaded or their email client behavior is not incredible, this link allows shoppers to check your news correctly.
