There is a saying that the worried mother has done better research than FBI. When taking care, feeding, and dressing villains, the maternal strength is strong.
Shannon of Ubuntu Baba found a chance from her tried to find a suitable baby strap on the Internet, and established a beautiful business to provide a happy solution for new mothers [123 ].
Ubuntu Baba makes parents happy.Continue to read the story of another entrepreneurial mother. She established a successful company -including prototype design, manufacturing, distribution, and establishing and customizing her online store. Coupled with why she vowed as a marketing strategy:
If you really care about what you are doing and how your product changes life, then sales will naturally happen. The best marketing strategy is to have excellent products and truly love what you are doing.
What is needed from entrepreneurship to online sales
As a self -proclaimed entrepreneur, Shannon purchased many random field names and and I carried out some niche business and created digital products that she spent months, but only sold two (at that time she thought that she could sell 100 in a week).
Good idea is usually from bad moments (friction, dissatisfaction, and not perfect things This is the situation that Xiangnon was born. As a brand new mother, she is looking for a way to bring her little humans. She spent more than $ 500 and has no fun to fight with five different babies:
New mother+ elastic package \u003d one -angle silver bracelet disaster. I finally had the tricks. In fact, I became very professional, but in the hot Cape Town summer, we were wrapped around us. We were overheated. Unfortunately, \”on me\” is the only place he sleeps. Essence
After trying many other babies, I hurt my caesarean scar because of a thick thick belt, and I decided to design myself.
Mission: simple, breathable and comfortable products.
Xiangnon’s goal is to create a
\u0026 nbsp;
It is easy to use and breathableAnd comfortable straps can be used from the newborn. After making many different prototypes and assured her design team again and again, \”
Okay, I swear this!
\” She finally got her dream baby strap, it was time to sew need to get needle stitches Essence
Xiangnon is not good at sewing, but her father has an outdoor equipment, backpack and mountaineering equipment factory. They started to produce about 20 per month, and now about 100 are produced (and strive to keep up with orders). Operators are made locally, and many customers value the brand.
Local manufacturing operators can attract mothers and babies.
First, I solved my own problem. I know that others are also in这方面苦苦挣扎
我做了大约五个载体并请其他妈妈为我测试
我收集了他们的反馈，无论好坏，并对产品进行更改，直到所有The feedback is positive, and I know that I have the best products in the market
- I got their permission, which can use their feedback as a marketing recommendation
- I let my boyfriend make my boyfriend I took some great photos for me. I wore my son in the car
- I created a Facebook and Instagram pages, added all online baby installation communities, started posting and participated in it
[ 123] I made a super basic demonstration video in the lounge, showing how easy it is to use my strap, and show all the unique features (this is huge -everyone likes them to see it and one of them and a one Real living babies act together!)
I established my online store and started writing my mother’s stuff on the blog
I use Facebook to share my blog post and promote it. I spent 50 Rand in a promotion position and made the first real sales to a completely strange person in Johannesburg!
I have to establish a personal connection with every customer from the beginning, and do my best to obtain photos and recommendations from them so that I can use it to further promote the product.
I am a creative person -I tell people that I can cod, but I mean I can click \”Check the Elements\” and edit CSS! I like WordPress, because no matter what you encounter, there is no doubt that someone has made plug -ins.
simple? However, so many great business philosophy still stays on paper. Let us learn more about some important decisions and steps along the way. Naming of Ubuntu Baba Naming is the key part of each product and business journey. It’s obvious, it’s so subtle, it’s strange, the URL has been occupied … Sometimes this is the easiest to determine, and sometimes there are many fulcrum before the perfect name appears.
For Xiangnon,
ubuntu baba
is a thoughtful and meaningful symbol. As a South African, she has seen a hard -working African woman carrying a baby on her back, so that she can continue to live:
In African culture, it is natural to \”wear\” babies on her body. , But in Western culture, this is a strange idea for us. When I found a baby’s installation, it completely changed my world as a mother as the first mother.
She decided to take an African name for her carrier . The word \”ubuntu\” is a African term, which is generally translated as
human kindness
, which also means
I am because we are,
Xiangnon likes it.
Great confidence. I love it. The philosophy of fragile and care One of the questions I asked the owner was how they used marketing to bring people to their stores. Xiangnon’s answer is really refreshing (let me think more about how I usually express this question!).
Tactics?
Love.
It is not more realistic, honest, and truly more valuable than this:
If you really care about what you are doing and how your product changes their lives, then sales will naturally be naturally. Earth occurs. You use the right words, you speak their language, you care.
Sometimes people read a current affairs communication and buy. Sometimes it takes three months. Sometimes they heard from friendsThis incident, or see a photo on Facebook. It is difficult to measure. The best strategy is to have a great product and really love what you are doing.
Another passion point of Kannon is: a lot Women believe that they should look like super models during pregnancy, childbirth, childbirth and new life.
Part of her business vision is to use honest stories and skills to fight the wrong expectations of society for their mistakes
. Social media are full of false and nonsense everywhere. I think we need to be true to each other as much as possible. The world needs more vulnerability!
Ubuntu Baba blog is a rich resource, which includes various themes written by serving new mothers. Since its core is real, these contents are exactly what her customers will be interested in -the best marketing (love).
Shannon uses her blog to reveal the process of product development and production -for example, Project Wrap Conversion -bring people into the behind -the -scenes story of the brand and business. This is a wonderful way to establish community consciousness.
Shannon faithfully wrote on the Ubuntu Baba blog. The theme is based on personal story from personal story Suggest to give gifts again.
#Toahappynow is our slogan. I remember when I was holding a screaming baby in my arms, I just wanted to enter the future. At that time, he no longer needed me. I just imagine that all other mothers on Instagram are as happy! This is not necessarily the case, and the baby’s pretend can honestly change the scene of the new mother. The operator helps mothers create the happy \”present\” moment they are pursuing.
This is not the most exciting and sexy aspect in the design of the website, but ensuring safety, stability, and preventing spam sender and attacks is crucial.
Site security is a thing that is easy to be ignored but not worthy of ignoring
.
Shannon’s favorite plugin to protect her website is Akismet, which is used to get rid of spam mail And JetPack, she also used it to quickly view statistics and social media sharing buttons.
Although most customers of Shannon pay through EFT, she chose to accept credit cards using Payfast and Snapscan. South Africa is a mature e -commerce market. In order to stimulate confidence, the footprint contains reassuring information and the global recognizable logo:
Security payment information includes the footer of the footer In the middle, let the shopper feel relieved. Comment, recommendation, and common questions make customers feel confident when shopping When dealing with small humans, the security is huge. Customer education is very important: improper wearing baby straps may cause suffocation (like many other infant supplies). How to instill confidence from another end of the Internet?
I encouraged to send an e -mail to comment after 7 days of sales. I am very friendly to express their orders very much and instruct them to leave a comment on our Facebook page.
Shannon also uses the Testimonials plug -in, which can display friendly customer faces and written comments well:
Comment can make it uncertain for your decision to decide Customers rest assured. She also used a common question answer page to Answer the common questions, and then asked (or if they appear again):
We we are us Under the problem of our products every day. I am glad that there is a common question page as a place, just copy and paste and adjust it where you need it, instead of writing emails from scratch every time. I keep adding content to this page, and it is still in progress. Interestingly, it does not get so much traffic, but it is very helpful to us!
As Kannon understands more about how customers interact with online information, the layout and user experience of the store are constantly changing. Her former goal is \”leading customers on a magical journey to the shopping car page\”, but now it is shortening this journey to make it fast and simple
. As she summarized:
This is what we sell, this is how it solves your problem, this is its cost, how to buy it here. Prosperity.
This simplified extension to the product page layout was previously
\u0026 nbsp; More information becomes more chaotic, and now shrinks to the point she knows that the customer is looking for. It is also a top priority to make the addition to the shopping cart button. Communication and community construction after the sales are completed In order to continue the dialogue after purchasing, customers are requested to subscribe to the email of Ubuntu Baba by subscribe to current affairs communication through Woocommerce at the checkout
Essence Shannon uses WooCommerce email customizer and Mailmunch to create a beautiful potential customer form.
Social media is also an indispensable way for Ubuntu Baba to keep in touch with customers. Shannon uses WP Social icons on the website to show her social icons to encourage attention, and
spend a lot of time to make wonderful content for Instagram, Pinterest and Facebook :
New mothers spend Many times on Facebook, posting photos of their children, strolling in mothers’ groups, and conducting FBI -level research. They also use Instagram to record the baby’s life, so this means that we also need to participate.
At least it can be said that when your community number reaches 3K, it is impressive to get more than 400 likes on Facebook posts.
When it comes to the focus of social media, her suggestion is: Understand where your client is strolling online and make sure you are there (This is your in Twitter The reason why Ubuntu Baba cannot be found). The growth pain points, obstacles and suggestions of the new business
Shannon’s biggest challenge so far is to find reliable express services to send orders to the door of the customer’s house smoothly: Initially, when we only sold a few a month, I am ourselves ourselves. The order is transported around Cape Town, and I will use the post office to send the order to the country, but in the end I need a courier company.
After two very bad experiences with local service providers, a company’s active representative found her, and the company saw the brand online. They were nearly 30%more expensive than the two companies she used before, but realized that the bad service delivery caused the damage caused by her customer experience. Shannon decided to reduce costs and try it.
Successful online business usually depends on the quality of partners and service providers you choose to cooperate with. If you are looking for something you can trust, check the complete list of transportation integration with WooCommerce.
A large number of transportation integration means that you will be able to find a partner you can trust.
Growth also means changes in storage and her first employment. Shannon has always been in her house (in her boyfriend’s office, let him go crazy and make a mess) and complete all the tasks, but a month ago, she hired an operating coordinator who worked and run Ubuntu Baba in the factory and run the Ubuntu Baba. Express, inventory, delivery, customer service, etc.
Xiangnon’s highest suggestion to small business owners?
Focus on Small Victory.
It is difficult to operate your own business, so you must celebrate all small things. Nothing can compare the WhatsApp message from my happy mother late at night. These are the best.
A small business owner’s inspirational story in product innovation, honest marketing and truly valuable content and dialogue. We will look at Ubuntu Baba space with great interest and admiration.
Do you want to share your own story?
If you use Woocommerce to build a real and unique thing, please leave a message in the comments and attach the link of your store -you may be the next store we focus on here.
