Clothing or fashion business can be marketing online in various ways. Social media is a popular choice. We also discussed how coupons, discounts, and even gifts to improve their popularity.
If you have tried some marketing methods, but you haven’t seen the increase in coverage or sales you want, then you can consider another choice:
Write a blog .
Creating high -quality, fascinating content can bring various benefits from increasing brand awareness to increasing sales. Consider this: A study shows that websites with active blogs are about 55%more than companies without active blogs.
If you have not yet regarded blogs as a way to develop online fashion business, then it is time to start . Today, we will share with you why this marketing method is very suitable for your store, how to build and run our own blog, and some techniques to keep in mind when creating content.
Let’s start!
Why is a natural marketing method suitable for online fashion stores
We have previously explained why content marketing is naturally suitable for certain industries and enterprises Essence It is considered more realistic than many other marketing methods, and it can also bring huge benefits to your ranking in search engines. But let’s take a look at how the production content benefits the clothing store or fashion store.
Fashion is one of the hottest topics of bloggers
. Many people use their blogs to share fashion skills, clothing creativity, makeup tutorials and other related topics. This industry is so popular among bloggers because of the large number of audiences. Readers and bloggers are looking for new sources of inspiration. This is where you come in:
Your brand blog can be a new source of inspiration
, With this kind of inspiration, you will have a strong interest in your business, so as to use it in order to use it to use it to use it to use it. Proposed useful suggestions or educate other fashion enthusiasts. As you get the trust of readers, they will be more willing to buy the product you recommend (that is, the products you own) or interact with you online.
Let’s take a look at what you should remember when creating a blog for your company
.
Your blog should be the extension of your brand -style, sound, product, etc.
When you createWhen you build your online store, you (whether you realize) are likely to use a specific style and a set of standards for all the products you produce.
Look at some of your product pages. You should see the consistency between them -the the same sound in the copywriting, the similar photo style of each product, and the same design, which is due to the theme of your store.
Your company’s voice should flow into your content from your product page.
These same consistency should also be applicable to the blog you created . Add this as an extension of your brand. Just like any other expansion procedures you may add, from new products to common problem pages, you will carefully ensure that things have the right brand \”fit\”.
This may play a role in several ways, for example:
Use the same or very similar theme on your store and blog
– As long as you want you Set your blog on a separate host or third -party service (such as Tumblr, Medium), which is easy to
Blog internal guide, which can be used for
help writing The person of your post understands/which tone, format, and even specific words to avoid using/This will keep your brand \”sound\” consistent
employees who let customers understand and trust (for example, for example The owner, the person in charge of the social media …) instead of the copywriting of the appointed blog post
Do not accept the contribution of others, Unless they meet your standards, tell the customer’s customer’s customers’s The story or link to the real valuable resource shared by yourself
Use existing product photos or website photography in your blog post, instead of adding to the actual product choice with your actual product selection Not matching or without any meaning of inventory
Writing the topic that is closely related to your brand The benefits of getting e -commerce content are not like writing hundreds of words The two product pages are so simple. The best blog, whether it is affiliated with online stores or independent companies, will produce
unique, useful, educational and in -depth
content.
This means that you can’t find the basics anywhere Posts will not turn my eyes. Your goal shouldIt is the content that the visitors (and potential customers) really need to improve their lives or just to enjoy. An example: \”Why do you want to make up?\” This is a very boring topic. It may not sell mascara or eyeliner to anyone. However, the \”new method of 15 eye makeup\” sounds interesting, providing readers with opportunities and opportunities for learning, and may penetrate a specific theme. See different?
Your blog post should be fascinating, but don’t forget it -they should always be associated with your brand and goals.
But remember one thing:
The post you created should always have some relationship with your business . If you sell a men’s suit, it makes sense to write a blog about men’s format. It makes sense to be about how to play tie and match with shoes. But your audience may not want to read posts about women’s fashion -after all, they are not here to buy clothes.
Looking for the opportunity to recommend your own product If you are writing and and. Your business -related theme, then it is natural to recommend your own products or services in the process of blog articles. This is not what you should do often , but referring to what you must provide is usually not surprising.
The key is
Balance between over -promoting your products and recommending them, because they are suitable for your readers’ needs
. If you are talking about the new nail polish color in autumn and you have one of the beautiful tones, please propose it! But do not turn posts about color trends into a mature sales.
If you are using woocommerce, You can easily embed one or more products of the store into any blog post with a simple code . You can find a simple code for single or multiple products here.
Liaison and collaboration with your community to further promote growth As we mentioned earlier, fashion companies and individual bloggers often succeed, because the community is so huge and active. If you want to raise your efforts to a new level, you can
use this active community to further develop your brand
.
You can cooperate with other fashion companies, bloggers and influencers in various ways, including:
Sponsoring gifts, competitions or other promotional activities
Influential providing free products with mays in the photo, or provide them with styling skills in the photo, or provide them with styling skills in the photo, or provide them with styling skills
Contact the blogger to write a post for you
In contrast, provide an article for other blogs
and other other Merchant
Cooperative promotion
, for example, a variety of products from different stores
contact other companies, bloggers and influential people, To further expand your influence and brand.
Establishing contact with the fashion community may not be your best choice to start
-do you need to publish several articles on the blog to \”prove yourself\” to others -but but Over time, you can do something to increase your online image. Some of the final prompts provided by your new blog
Whether you are a small company that sells nail polish or a large company specializing in men’s suits. Leave you some final precautions:
Consisten
. It is best to release it once a week instead of eight times at the beginning of the month, and then never. Search engines also slightly prefer websites with the latest updated content, so please remember this.
Quality is crucial . Even if you have no choice, you can only outsourcing your posts or hiring writers, please remember that the blog reflects the brand you strive to establish. Don’t be satisfied with low quality just to publish something. Promote your post! After publishing posts, remember to include posts and emails including social media. Readers will not appear automatically -whether they are existing customers or new readers, they need to work hard to present them to you.
Useful and interesting blog articles can cheer for your fashion brand’s marketing fire
Blog is not just an entertainment customer: It is a kind of New shoppers have established contact, spread your brand information, and promote your business in a more real and more popular way than other ways.
With educational significance and related blog articles, you will be able to ignite flames under your fashion brand in unprecedented ways.Try it, let us know how it serves you!
Are there any questions about opening a blog for your fashion business?Please tell us in the comments that we are happy to help you.
. If you sell a men’s suit, it makes sense to write a blog about men’s format. It makes sense to be about how to play tie and match with shoes. But your audience may not want to read posts about women’s fashion -after all, they are not here to buy clothes.
