It is undeniable that social proof is a powerful thing. Tell Customer your product is great, they may shrugging. But showed feedback from 50 existing customers to . These customers used to themselves. This is great, and you are gold.
However, for many stores, the proof that the well is only dried up after a few times in the well -known barrel. If you only have some comments or recommendations, what can you use? What if you do not rely on social media?
This is a small secret we will share with you: Social certification is everywhere in your store, and more than you think . It is easy to surpass the basis of comments. Facebook likes to prove that your store is very worthy of new shoppers … if you only know where to see.
Today, we will show you how to use some hidden social certificates to convince more potential customers to buy your products. But first of all, let’s review why it is worth doing all this.
Fast retrospect And why it is worth having
If you are not familiar with social proof, there is a brief entry guide here.
Wikipedia defines social identity as \”a psychological phenomenon, and people assume that others’ behavior is assumed to try to reflect the correct behavior in specific circumstances.\” This is actually a strange state When individuals are influenced by group behavior, social identity will occur
.
In the field of e -commerce, we usually call social proofs a marketing method specifically used to improve conversion rates.
Generally speaking
, the more customers you can show, enjoy, or recognize your products, the more likely you to persuade the new shoppers to buy it from you . So again -it is an individual (potential customer) affected by groups (your existing customers) behavior. The most common form of social certification is comments, recommendations and social media followers -as you may imagine, these things indicate that you have clearly recognized your products and brands. But this is a challenge for some stores, especially new or more niche stores, because collecting comments or evenThe photos submitted by the customer may take some time.
However, the social certificate is definitely worth having, especially because various studies have shown Make shoppers more likely to buy. Therefore, if you do not have obvious forms on hand, it is time to play a creativity .
Let’s study some unconventional methods in depth, you can make your store look more trustworthy and improve these conversion rates.
Show your most popular product
As you may know, lack of comments does not necessarily mean lack of sales. Your best -selling products may have zero comments, and one of your slowest sellers may have ten comments. Is this not very interesting?
A method of using this advantage:
Show off your best -selling product
. Just because they do not comment, it does not mean that they are not worth talking about! Create a category or special login page for these popular products to ensure that they are the favorite of customers and everything.
If you are using woocommerce,
can use simplified code to create the dynamic filling (and update!) Part . This will show the content of your customers’ actual browsing and purchase, and let the visitors know that your store has sold enough products to appear a collection clip.
You can borrow the example code to display the customer’s favorite item. Instant social proof.
Or, if you enabled the score in the store and your product has been rated (but not reviewed), you can use different short code in the \”highest score product\” section part Show these. Or you can even do both!
Tell shoppers how many satisfactory customers you haveSo this is another method: instead of paying attention to the product, it is better to pay attention to the order.
Add some texts to your store, indicating how many orders you have completed, and even how many satisfactory customers you serve
. You may have only two or three popular products, but you have completed two or three hundred orders, which can better show what you are doing.
If you are willing to automatically perform this operation for your WOOOCOMMERCE store, please check this free expansion of Skyverge, it adds a [123 123 ] [WC_ORDER_COUNT] Short code, you can add anywhere you like. Very simple!
Add this customized short code (with the help of Skyverge) to your shopper to show your number of orders you have completed.
Of course, adding such information to your store requires you to be satisfied with this transparency level. If you want to leak these data, this depends entirely on you -this is just something that needs to be considered.
Of course, your company may still be established by your social media followers, so it is impossible to show a small component to ask the shopper to join thousands of fans on Facebook. Or, maybe you even think that the active image on social media at this stage is not suitable for you (this is not shameful).
You may find Someone in Twitter Twitter Twitter Twitter , Instagram post or publish information about your products . If you spend a few minutes setting an automatic Google News for your brand, product or employee keyword, you can immediately receive notifications about these uses … and use them.
I found a selfie with your product? That’s the social proof.
The following is our suggestion:
Monitor the positive mention of your brand on the Twitter,If you do not have the Facebook page,
monitor or occasionally search for the public mention on Facebook
Then contact the user and request to allow their comments on your website
- Watch Instagram to get the mention of your product or photo ——If you create and promote unique theme labels, this is easy to do! – And request to allow you to add these photos to the product page (see more information below)
- Linking to other social or blog articles in your store, If they allow you to allow you Re -release or link to their praise, please consider giving them something
- Mixing through automatic alarm and occasional monitoring social media, you can find you can re -use it as reviews, recommendations for reviews, recommendations , Blog articles randomly … anything the best for you. Instant social proof, you don’t need to spend too much time to get it.
Pay attention to
Add examples or photos in real life directly to your product page
] As we mentioned earlier, there are obvious differences between display and description. Tell the shopper that you sell a super comfortable sweater. The effect is far more than showing them a video from customers. They praise your sweater as their favorite clothing products. This is why photos are such an important part of social evidence . If you can get a snapshot from the customer -and add them to the place where is conspicuous
-you will show your product being loved, instead of simply saying \”people love us!\” [[ 123]
When we mentioned the social media of fashion brands before, we found that Converse did well. This sports shoe giant is added to the bottom of each product page:
Each product page will display a variety of Converse photos extracted from Instagram. When hovering the mouse on any given photo, you can see the full -size photos of Instagram users, their original comments, and links to the specific products that are being displayed (because it is not not The products you are always watching).
View photos with full size, then BAM -invite you to buy.
This is a wonderful way. Not only can you use the photos that you may collect on Instagram (or other networks, such as Twitter), you can also point your shoppers to your shopkee They may think the direction of products with visual attractive products . NeedGet more customer snapshots? Instagram is the best starting point for most brands, but similarly, whether you use them, you can use the techniques we mentioned above
Monitor the social media network and blog
So far, we have provided you with four methods to dig hidden or unexpected places to find social proofs that can help you sell more products. But sometimes there is nothing comparable to comments or recommendations, or professional -grade photos obtained through case studies.
But you should not sit there and want to receive this excellent proof Instead, you should actively ask your customers to send it
. how? Consider:
Set the \”Send your photo to us\” page -Antify the selected photo will be displayed on your website (of course to indicate) [123 ] Email, product pages and even your Facebook page after purchasing Actively request a comment
Recommended recommendations for small rewards
, such as 10 US dollar gift card -you can obtain it through email or social media. If you feel comfortable
Put some appreciation about you in your store -and willing to reward -honesty Tips for feedback and comments
- , for example. On the product page, your contact page, your homepage … Your client
- will get a prompt
- . But if it is positive, you can use it for social proof. Everyone has won!
- Just need Very Consider the customer’s time and energy
You should never be afraid to ask your customers to ask their honesty feedback. If it is a constructive criticism, this is an opportunity for improving the store
]. If someone wrote a detailed comment or sent you a few professional photos of your product, it is worth rewarding them in some way, not just a simple recognition. If you may make money because of their efforts, it is unfair to say \”thank you\” and continue to move forward.
You can find social proof in more places than expected When you are a novice, you areWhen long or without comment or followers can rely on, adding social certification may be a challenge.But as long as you dig a little, you will find a mature hidden opportunity, and it is very suitable to convince shoppers to seize your opportunity.
Looking for more ideas based on using social certification in your store? Look at this article from Econsultation, it can provide you with as many as 18.How to convince? If you have any opinions or questions about this article, we are happy to hear them in the comments.You can also put forward your own ideas about using hidden social certificates!Thank you for reading
