Are you using WooCommerce to sell meals, delicious dishes or local agricultural products? Whether your food stores ship internationally or cater to the prosperous local community, Woocommerce is an unlimited expansion platform, making it all possible.
However, the owner of the online food store sometimes feels at a disadvantage because food is naturally looking for and purchased offline. Customers also tend to believe that online food orders will be more expensive due to higher quality or freight.
However, there is no reason to fight or fight for your sales. You can persuade more shoppers to order and try your food by making some clever adjustments to your store, pricing and product page .
There are some ways here to make your WooCommerce -driven food stores first -class, and there are some examples of stores that have established a large number of business.
Consider the price of the product
Although many products are currently ordered online -including cleaning products and toiletries, but Food seems to be a leap that it has not yet achieved completely . Of course, you can purchase dry, pre -packaged products through large retailers, but many consumers will go to local grocery stores to buy fresh vegetables or one gallon of milk.
Although this is the case,
sells freshly baked baked baked baked baked and local planting fruits online. Even frozen turkey and ham are definitely not impossible . But to let the shopper oppose the convenience, you need to propose a particularly convincing reason to shop with you .
For some customers, all this starts at the price.
If you can show the attractive price to the shoppers, they are unlikely to find alternatives in the retail environment.According to your products, your target customers may not really think the price is so important. Let’s face reality: Anyone looking for organic, primitive or local -growing things will expect to pay premiums.
However, if your store sells \”ordinary\” products -if a shopker can enter the grocery store or large retailer and find ——You need to be more pricesensitive.
This means to do one of the following two things:
- Price at your product with a competitive price
- (similar to similar local products. Compared)
- Details Explain why your product is worth a higher price -Polly that they are cooked faster, prefabricated, better taste, and moral production … …
For example, St. Jean \u0026#39; S’s large can of wild salmon in a store is about $ 5, which is about the expected price of the same quality and size in your retail environment.
This price is not suspicious.
. If you like smoked fish, you may be reading this article and want to \”give me five pounds!\”
Hmm.
convincing elements on this page to overcome the higher price. They are the idea you can learn from:
attractive photos
- The taste and texture Height descriptive details
- ]
- （“你从来没有吃过这么好的金枪鱼”）
- （它来自哪里，它是How to prepare it, it is the company’s classic …)
旨在销售的陈述
一个背景故事
The meaning of the story:
If you must pricing for your food higher than similar products, please accurately explain why it is worth it.
If the price is similar, don’t be lazy, but don’t waste your breath.
Demonstration is everything: based on professional (but accurate) photos as the lead
Food is a kind of sensory experience: of course, taste and smell. But before we get these senses, we use vision to choose the food, or cooking, or pairing.
Vision is more important online,Because shoppers cannot pick up, check or feel the food they are considering buying.
Therefore, you need to attract them with beautiful, professional and unique photos. These photos represent your company, your product, and what value you can provide
.
However, anyone can hire photographers to take exquisite photos for certain agricultural products and add them to their stores. So another thing to remember is that The story you tell in these photos requires not only professionalism -but also true
.
The exquisite and high -resolution photos of your fresh peas in your farm can inspire buyers … But please make sure that this is actually received by them.
[ 123] Your team (even if only you!)
- Where is your food
- , whether it is farm, kitchen or facilities [123 ] Food
- With these accurate and realistic photos, you can fill everything from the product page to \”About Us\” page to the homepage, and everything is very detailed. In addition, you will support your community by working with local photographers.
- This is an example we like: the first thing you see in Milton \u0026#39; S Local store is some of their humanitarian pigs.
, whether it is born or prepared (if applicable) -s use this time to take a single product photo on the white background!
A striking shot -and the source farm from the meat itself, as well as.
Then, when navigation to products like this thick cut bacon, you will see how it appears in front of you, appetizers and prepares for cooking. There is a connection between the first photo and this photo -those who are raised by humane and this high -value bacon.
The shooting is exquisite and lifelike. Back. In fact, the copy even said: \”Our pork is human -itative and does not use hormones, antibiotics or steroids.\” Therefore, you may remember the photos on the homepage again, and it is even more Forced masturbation \”add to the shopping cart\”.
. And don’t be afraid to dig stories and emotions here, just like Milton \u0026#39; S Local’s reference for photos and copying their pigs.If your store sells basic products such as canned salmon or fresh bacon, you can keep the details sparse. Customers will know what is in the box: canned salmon and bacon bags.
But , if you have a variety of ingredients you sell, or a single item that needs to be mixed together after arrival, you will need to include the relevant composition of each product portfolio The details of.
Some shoppers have allergies, you need to pay attention, and others just don’t like certain spices or foods.
Daily Harvest is a full -component smoothie subscription company, which perfectly achieves this. They allow shoppers to view the description, ingredients and calories of each type of smoothie they provided by them:
Do you want to check the ingredients that you don’t like or allergic trigger factors? Daily Harvest has covered you in an all -round way. Each description is accompanied by a clean, easy to view photo. The beautiful touch here is the raw material on the white background. This makes it easier to see the content inside at a glance before reading instructions.
This may be as simple as
to list the composition of prefabricated food
, or list a single food contained in the kit or \”preparing cooking\” products. But the photo is also very helpful, because it can show how many things in it (maybe some shoppers can endure a little vanilla beans, but not many?).
Sell DIY meals? Putting the recipe and description in the place where the tentacles are available
But this is the key -recipe. It is not enough to provide products or meals.
In order to make your customers truly confident, they should know that he is purchased every time he buysWhat do we want to do.
Let your shoppers know how they should prepare your food through guidelines or recipes. Of course, some fun in these kits are surprises. But for a new chef, if they have never used a knife, they are told that a carrot is shredded, or if they have only done Shake \u0026#39; n \u0026#39; Bake, they will be instructed to make bones as bones Pork, this may also be a bit uncomfortable.
The clever method is not only to show your customer (that is, kit), ingredients, recipes, and the skills/cooking knowledge you need to prepare it . This will ensure that they can make a delicious meal
and
provides preparation of Fili The recommended recipes of the steak, shoppers can read and copy freely, if they want to use it. Photos are also in line with recipes!
Provide such a recipe to help new chefs and show that you care about how they experience your food . If they are in trouble, they are unlikely to blame you because you help; there is no instructions at all, they can say \”food is bad\” to save face. Provide a variety of delivery options for impatient snackers … or those who give gifts in the last moment Standard transportation will not reduce the cost of each product -fresh or frozen items You need to go out with a sense of urgency so that they will not deteriorate.
But it is also worth considering that according to their situation, your customers may even want to transport packaging food at a fast speed
Since this store provides a variety of delivery methods, you can of course be delivered overnight (plus a bottle of wine, if you want) Essence However, this kind of superQuickly delivered options do not have to limited to big gifts or meals. Some customers now
may want to eat your biscuits, or they may forget to order for the upcoming party.
Some shoppers may be eager to satisfy the baked goods they need as soon as possible. Settle their needs through express delivery (or even local pickup) options.
Even if you do not have a physical store,
You can even provide local pick -up services for ultra -fast service
-This option has been built in WoOOCOMMERCE. Open it, maybe you will get some loyal local customers regularly!
Trial selection expansion procedures, let your store go to the next level
Most importantly,
Here are some specific Wookommerce extensions. You can use these extensions to improve improvement. Your food store :
- Product document – Add able documents to the new tab of the product page, such as recipes, ingredient cards and other files.
- Shopping car notification —— Show a dynamic notification in the shopping cart, inform customers when it is close to free delivery and qualified to enjoy special offers.
- Product bundle package -Coloning a special product bundling package, it may make it easier for shoppers to choose what they want for the first time. You can even motivate bundle bags by discounts.
- LightSpeed \u200b\u200bPOS – Online and physical store sales? By connecting your WOOCOMMERCE store to the LightSpeed \u200b\u200bsales point system, your inventory and sales are linked with the speed of light.
Woocommerce is integrated like a food store like peanut butter and jelly
As you may have guessing from all examples you may have shown from here, the food store supported by Woocommerce Everywhere. We think this is a wonderful game. We look forward to seeing more incredible food and beverage stores to join our display cabinet!
Do you have any questions about the prompts provided in this article? Or do you have your own thoughts you want to share? The comment is open -go!
