Starting email marketing may be challenging, but the experienced shop owner agre One of the best opportunities for your long -term contact with customers.
In order to avoid spending too much time on emails from the beginning, the wise approach is to study automation.
Email automation after purchasing allows you to write, arrange and automatically send related news to your customers . Write your email once, and they will always complete the job for you.
Let’s explore how to start using automatic e -mail after automatic purchase, turning your first customer into a loyal super fan. Are you ready to study? Please continue reading to learn about all details.
Why after -sales automation is beneficial
As we have repeatedly emphasized before, \”your order has been shipped\” email should not be The last time the customer received you. If the communication is over, all excitement established for finding the products suitable for them will be wasted.
The email after purchasing continues the dialogue . They make your customers feel that they are very important -if they have feedback, problems or problems that need to be solved, they can talk to a real person. They can eliminate the feeling of \”you are just another customer\” and turn it into the feeling of \”you are our business, we thank you\”.
combined with automation, these emails can not only improve customer happiness and satisfaction, [[[[[[[[[[[[ 123] You can also save you (probably huge) time
. Because you can set the message in advance, you only need to create the content once you can watch it to complete the work for you.
Through automation, you can keep in touch with customers you already know about your brand … And all these do not need to do any manual work.
Since you know why automation is so important and how it benefits your online store, let us continue to try some strategies you can try.
The first strategy: Follow up the initial purchase
As we mentioned in the post on the basic email strategy of beginners, the email sent to the new customer is very large. Power. They made them feel that there was a real person on the other side of the screen, not just some unknown brands.123]
This is why one of the best ways to use automation
is to send an email to customers who have just purchased from your store
. This is the beginning of your relationship, and establishes those necessary sense of belonging, important sense of belonging, and part of becoming a part of something (rather than \”just one number\” or \”just another customer\”).
You can use this first subsequent email :
Seeking feedback
Just check
-Chitting if your customer has any needs or any problems [ 123] It is recommended to be useful resources
-For example, if you sell wallpapers, this will be linking to your suspension instructions, tutorial videos, and common question pages …
The link arrives to the link to reach Important page , such as return policy, contact form/phone number, etc.
If you can manage it, please send this email with the real person who accepts the real email address of the reply. This can increase the feeling of \”wow, they really care about me!\”.
In terms of time , the goal is to send this email shortly after your client receives the order. However, when considering the timing, please consider your product and industry
: People who buy wallpaper may wait a week or longer to stick it, and those who buy clothing may try it on immediately -and and and Get feedback or require these important links.
You need to pay attention to: Although you may want to use the first email as a sales opportunity,
, please do not
-From a new customer is unlikely to buy it from you again again And try to sell more products, they can be regarded as, okay, aggressive.
Next: Let them come back more
Since you have already welcomed a one New customers and sign in with them when they first buy, and you can start strengthening your relationship through some additional messages. These subsequent emails do not have to be driven by product .与您的客户建立关系，即使是打算从他们那里再次购买，通常需要的不仅仅是简单地说“在这里，看看这些我也卖的东西！”
因此，考虑到这One point, your next few automatic emails may include:
The content that new customers may need
-For example, if you sell shoes, you may have an article about how to wear shoes and an article about how to maintain them -you can you can Send a short summary and link to the first post as an email#2 in your automatic marketing activity, the second post is used as an email#3
Interesting or inspiring people’s heart [ 123] -The project created by customers, content generated by users (such as photos or videos), blog articles about your company …
More useful links
—— Consider here carefully here Your product and industry, maybe you sell baked foods, and your customers may long more after a month -why don’t you send a link to the \”Start Subscribe\” page?
The best -selling or popular product
– \”Have you ever seen this great project? It has appeared here and here …\”
If your store cater to runners, your subsequent email may recommend the best -selling products, such as shorts, sneakers or other outdoor equipment. Or you can provide useful content on your blog, or the links of other websites you like.
Carefully consider what your first customer may want or need when using your product, and create a series of follow -up emails around this . This may mean that \”dripping\” in a few weeks to point to the link of useful content, or it may only provide some suggestions for other products.
The number of emails you sent after the first follow -up depends entirely on you Essence You can create an automatic chain composed of three simple messages, and finally ends in a call -oriented term. For example, \”If you need anything, please contact us\”, or long -term activities for several weeks. As long as you carefully consider the customer
and its specific needs
, there is no \”wrong\” email automation method. Well, unless you send them spam. That’s always wrong. Use subdivision to trigger more emails based on behavior-or lack of behavior This is a pill that is difficult to swallow, but it is: sometimes your email will become bland. Nothing. Who can really say why? Maybe your client is too busy to read them, or they are just not very interested in your letter.
What is happy
In one way, the way to send the automatic email can be completely changed according to the method of interaction between the customer and their interaction [1 [1twenty three]. You can create segments for active customers and non -active customers, and send emails to each of these groups according to specific purposes.
Segment your email to send to customers who belong to different groups Different messages, such as customers who are interested in your email … or customers who have not interacted with them in the past six months.
Use automation through MAILCHIMP (later we will discuss in detail), You can create an email automation in different directions based on subscriber activities
.
Therefore, if you have a list of automatic updated non -activist subscribers, you can create a step in your workflow, send a specially designed and written email to bring these customers back to back back to these customers back Give you -there may be coupon code or other attractive discounts. On the other hand, you can choose to stop sending emails to these subscribers, but choose to use their own discounts to reward your most active customers. Create the segment of automatic update and add an email specially sent to these subdivisions, which is a advanced step for automation after purchase. If you have just started and do not have many customers, it may not be suitable. But look down again -this is definitely worth considering!
Use Mailchimp to build your first automated advertising series at this point On this, you want to have some reliable ideas for email after purchasing. You can create and set these ideas for future customers. But you need to solve the last thing: how to make it all happen.
Fortunately, Woocommerce’s Mailchimp integration allows you to synchronize the client and order data of the store with your Mailchimp account , which allows you to quickly start building manual and automatic activities.
With Mailchimp, you can create an automated workflow -essentially an automated email triggered by the event you selected. In this case, the trigger you set will be the first purchase of customers.
You can also create subdivisions in your workflow so that only specific subscribers can receive specific emails -just like the examples we give an unreal customer given above They will come back to buy again.
Constructing an automated email activity with or without segmented automated email activities in Mailchimp is both fast and easy.
Start building your post -purchase activity
, please install WooCommerce Mailchimp expansion in your store, and then refer to this page in the automation work process to obtain instructions. You can also refer to Mailchimp’s extensive knowledge base to obtain more steps, descriptions, examples, and inspiration.
After receiving the first order with your client, keep in touch with them
Do it well. Email automation is not just setting one or two messages for your customers so that you can be in so that you can be in this way They receive the first order for you. It lays the foundation for the long -term relationship between them and your brand , so that customers have reason to visit your store again and again … and turn a single order into multiple orders. We hope that these techniques can inspire you to start your own email automation. Do you have any questions or your own prompts? Please leave a message below, we are always glad to receive your letter.
