Any shop owner knows that photos are an important part of each product page. As far as it is concerned, product photos can persuade shopping users to take the next step in the purchase process -provide exquisite and highly detailed product photos, so that you are closer to click the \”Add to the Shopping Car\” button.
] However, providing all these photos for your shoppers may be at a cost. As you add each large photo or media file to the product page, the loading time will increase. And no matter how interested they are, your shoppers are unwilling to wait more than a few seconds.
The challenge faced by the owner is to find a way to provide the shoppers with high -resolution photos they want, while maintaining the rapid loading of the product page . This sounds like a challenge that is difficult to overcome, but in fact there are many ways to balance, fast and wonderful, and compression from images to WordPress plug -in. Your client can indeed have their cakes and eat it. Let’s see how to speed up the loading time of product photos while maintaining quality.
why the speed of the store is very important (prompting : It’s not just SEO)
There are several important reasons that have fast loading product photos as attractive photos. Most shop owners first thought of search engines.
Google has taken the website speed as the ranking factor for its search results since 2010. Since then, almost all search engine optimization suggestions for e -commerce websites include advice on \”speeding up store speed\” or \”reduction of loading time\”. Indeed The performance of the faster website in the search ranking will be better, and all other conditions are the same. But SEO is not the only reason why speed is so important
. Due to the
user experience, Google first uses speed as the ranking factor.
Really attributed to:
Shopper does not want to wait . They don’t want to wait for delivery, don’t want to wait for a reply, and of course they don’t want to wait for your store to load. Therefore, if you provide a slow, lagging product page for potential customers … Then, this shows what may be like they and other experiences?
No one likes to wait. Especially your potential customers.
Therefore, although the size of the large image file may cause the page to load slowly, which may damage your SEO,
But these slow pages will also -more important Your shopkeeper
. This is why it is so important to get a balance between fast and beautiful.
Considering this, let us continue to discuss methods that can be used to keep the image files smaller while maintaining its quality.
Try this first: Use the compression of web to save your image
Shoppers want a big, detailed and enlarged product photo (if your store is enabled The zoom function, that is). It seems impossible if your task is to reduce the size of the file. Thanks, this is not the case.
Various applications and websites provide network -ready compression for your photos, allowing you to compress files while maintaining its quality.
Many of these applications have become so efficient, so that the differences between unable to find unable to find the differences between compressed images and unprepared images.
When it is preserved in a network in a network, even if it is a photo of the highest resolution Still look great-and the loading speed is fast.
The following is how you use the network to be ready to compress the original product photos directly from the camera.
If you can access Adob \u200b\u200bE Photoshop, try \”Save as the Network\” option
If you use any version of Adob \u200b\u200bE Photoshop, \”Save as the network\” The option is what you need to compress the product for the store . In Photoshop CC 2015, you can find the option under the file \u0026 gt; export \u0026 gt; save it under the web; in the previous version, the option is located in \”File\” \u0026 GT; \”Save as web\”.
Compression with Photoshop is as simple as \”saving as a web\”. (Picture source: Adobe)
From the new menu that appears, you can adjust the generated image size, compression and format. You will also get a approximate loading time and file size -if you need to know everything about compressed photos.
Without Photoshop? No problem: Try one of these free online tools
Not everyone can use Photoshop, but this should not hinder you. There are many free online tools to compress your photos .
The best two are Kraken Image Optimizer and TinyPng. Both tools can reduce your image to a surprising small size while maintaining quality.
Small image size, large image effect. (Picture source: kraken.io)
Once the tool completes the image you uploaded, you can save them and add them to your store. Of course, it adds an additional step, but think about all (loading) time it will save your shoppers.
Use woocommerce? Edit WordPress settings or attempts
You may not know or not. Image compression is built -in in built -in WordPress . This compression compress your JPEG to 90%of its original size, but this may not be enough for a huge, highly detailed photo or a large gallery shop.
One of the options you must control this built -in compression is to edit the functions.php file of wordpress. If you are willing, this will allow you to increase or decrease the automatic compression of an automatic compression before the image enters the media library.
Want a more relaxed route? You can try the plug -in at any time. Tinypng has its own, suitable for JPEG and PNG. With free accounts, you can reduce up to 100 images per month.
Unless you need transparency, select JPEG
Another thing to remember: file format. Of course, you can compress the image as you want, but some formats are naturally greater than other formats.
Generally speaking, JPEG should be the format you choose, unless you need transparency in some reason . If you need transparency, you should choose transparent PNG.
Other formats are larger or inconvenient to compress online. Although you may want to use interesting animated GIF … but you may consider it again. The balance of loading time is not worth your shopper may send a shortTemporary laughter.
Open the content delivery network for your store
Despite the modern internet connection and improvement The hosting function accelerates the time required to load the store, but there may still be an unpredictable delay. If shoppers are around where your server is located, these delays are sometimes inevitable.
Fortunately, there is a way to speed up them (not just large files such as product photos).
Content delivery network (CDN) uses the cache to deliver storage from the local server instead of delivering on demand content from a single location
, so as to speed up the experience of all . CDNs such as Cloudflare or Amazon Cloudfront, your store cache (that is, not the latest) copy will be displayed to visitors. The visitors will also receive content from the recent CDN server. Both things have accelerated the loading time, especially for large photos and media documents.
How to operate your store when using and not using CDN Essence (Picture source: Cloudflare)
In addition to compression, using CDN is a wonderful way to provide product photos very quickly , especially when you are not very frequently updated In the case. (Of course, if there is any need to update urgently, you can turn off the CDN.)
Other methods that can be quickly balanced
The idea provided above is the biggest, most you can do what you can do above A meaningful thing is to achieve a balance between product photos and rapid loading
. But there are some tips here to remember:
Select the white background
. Generally speaking, the smaller the color contains, the smaller the file size. Once the compression starts to play a role and the palette is further reduced, this will be more real.
Eliminate unnecessary product lenses. Do you have ten shoe photos of different angles? You may be able to reduce to five and reduce the loading time by half.
First load the shrinkage diagram, and then only display the complete size when clicking. . In this way, shoppers will look forward to waiting more photos.
If the photo does not work, try the video … Different place hosted .Video loading videos from YouTube or Vimeo will not slow down your store, and it is a clever turning point in the concept of product photos.
The amazing product picture does not need to slow down your website (or your shopkeeper) speed
The only way to seem to have gorgeous product photos is to satisfy slow stores …… Or the only way to get a fast loading product page is to satisfy small and highly compressed photos.But we can’t agree.
You only need to optimize your product photos, you can quickly load quicklyFind a perfect balance between the exquisite appearance .Neither your website and shoppers will slow down.
Are there any questions about how to get amazing product photos in your Woocommerce store without letting things slow?Or better, do you want to share any hints of your own?We are happy to receive your letter in the comments!
