Most of the e -commerce suggestions you will find on the Internet will discuss improvement Shopping carts or some key elements. So why not? These are important aspects of online stores, and they determine whether purchase or loss.
But we often see that some other pages and store movements are ignored, although they also play a huge role in the sales process. One of the projects that are often ignored are category pages. Some stores use it to classify multiple similar items to a login or target page that can be accessed from the homepage or navigation menu.
Although they seem to be a temporary destination between the homepage and the store \”meat\” (product page), the category page that makes full use of it can play an important role in your long -term success. [ 123]. Through some adjustments, they can improve your search engine ranking, make your store look better, and increase your sales. Do not love all kinds of love?
Here is some ways to make your category page more upper level, just create a little bit of creation Power and elbow oil.
Starting from adding a copy
The copywriting is what you may have done on your product page and homepage, but in addition to this In addition, your application may be restricted. Well, take out those creative writing stamps because you will need them.
Like the product page, each of your category page should have one or two descriptive copy
. The addition of the text will be finally used for several purposes:
as a general rule,
It will make the page look less dull and boring
It should be [ 123] Confirm that the shopker is in the right place -If the category is named \”Electric\”, the copy should be mentioned, and the specific electrical appliances sold.
It will provide for search engine (such as Google) to provide the context and reason to include the page in the ranking -If Google wants to all the authority and useful pages of all the theme of the kitchen utensils, Ranking, then adding a copy to your category page can give it better opportunities, because the copy adds information or even some keywords
In your category There are several purposes on the page: it tells the shopper each category containsWhat makes the page look less simple, it provides an important context clue for search engines.
Of course, you don’t have to use a copy on these pages -2300 words, or you can do your feelings and design according to the theme or design of your store It looks comfortable. Remember, a single page copy will not be achieved or destroyed your search engine optimization -it will only add a little context to the whole -so this is not an over -emphasis.
Make your product image larger Small product pictures, regardless of the appearance There is a problem wherever it is. If your shoppers must squint your eyes to see the details in the photo of the shrinking or (oops) \”full -size\” photos, it is a problem. Even a few years ago, the thumbnail of 100 or 150 pixel widths was possible -after all, the resolution on the CRT display is 800 × 600 pixels, which will occupy a lot of space! But now, a tiny retractable diagram or preview image is a kind of pain, especially on laptop computers, large smartphones or widescreen displays equipped with retina display screens. Solution: amplify these images and display more details
.
No one likes to look at your photos with squinting eyes. Pick up those pictures!
It is clear that the square or rectangular shrinkage map of the product photo on your category page is
completely
. But you should ensure that they are large enough to show the content of each product to the shoppers without having to click.
A good example comes from OVER image, even on the huge display, their shrinkage of their shrinkage The slight map also looks clear, clear and very detailed: With these exquisite shrinkage maps on the women’s category page, the visitors can even make it before seeing the price or clicking into the product page. Buy decision.
By reading this article in our document, you can understand how to adjust the size of all product images and avoid blurring and distortion when doing so.
Worried about the image too big? We also provide you with help -see this post about small and gorgeous compressed photos.
Add eye -catching related title picturesSo far, the ideal category page in your mindThere are some copies on the surface, and some products that are greater than the average level. What else do you want to find here?
When we talked about product copywriting, we briefly mentioned that the use of copywriting to confirm that the shoppers have reached the right place. For example, if your category is \”socks\”, then people will expect the following page to contain a link to socks. The content on this login page can be quickly confirmed. Yes, you will find socks here, which is what they look like.
Another way to help confirm -let you look at the category page that you used to be boring Great -it is great -adding a large title picture
. For example, see what the image appeared on their eyebrow category pages … Here is a picture … Different images used on the lip category page.
… There is a completely different image here.
The two categories of images used are related to related products, so shoppers know that they are in the right position and see the right thing. They are also very eye -catching and interesting, and they are also suitable for the colorpop brand. Add some simple images like this to make the original dull category page look great in a few minutes
. You don’t need to do a lot of work to use these photos -just pick up the camera, put some of your products on a good environment or suitable model, and then take a few photos. (Or if photography is not your strength, you can hire someone to help you at any time!)
] Link to the source of inspiration, such as customer photos, stories or projectsSometimes, shoppers will eventually appear on one category page, because they
are a bit
know what they are looking for, know what they are looking for, But uncertain. Therefore, they browse the top pages and destinations of your store until they find things that look good, or send them to the direction of their favorite items.
Customers who are interested but do not believe sometimes do not show them to them that look good or make you sound great- It shows them your brand to your brand And the potential of its products, and what can you give them .
If you are already collecting customers’ photos or stories, please pleaseRepeat them on these pages to persuade shoppers to seize your opportunity. For this, please specify your category page to to display the content, items, stories, or interesting photos generated by any user you collected
. These are usually general projects (not specific to the product). You can use them to show how customers love you as a whole.
Therefore, if you have a customer quotation, photos, stories, and even a project to show off, please be able to show off. It is placed on the most suitable category page (or the link self. Not only will it add a little interest, it will also show these hesitant visitors to show other shoppers’ love for you and your brand … Maybe they believe they should try them.
Make all your category links visible, to prevent your shopkeeper from the right position The last suggestion: Caixes a shopper who may click the error link or finally enter the wrong position.
.
This does not mean adding a manual link to other categories on each page. But this does mean to ensure that your navigation menu is always visible, so as to change ideas and aware that they can do this button ten times or unnecessary without clicking the return of the wrong place or just want to see other things. Visit your homepage.
Therefore, if you are considering hiding menu or using any other visual skills to make these pages look \”tidy\”,
Please do not . The category page should look great, really, But more importantly, they are the functional portal to another destination, not gorgeous artwork . First consider the user’s experience, and then .
Category page is very important -give them a little talent!
You can do almost endless things to improve the efficiency of online stores.
You may not expect that optimizing your category page will produce such a big difference, but these pages are as important as any other components in your store
. By adding a small copy, adding the size of the photo, or adding some good links or content, you will prepare to raise these dull login pages to a new level. Try one or two strategies in person to see what it will happen! Are there any questions that make your category page more effective? Add them to the comments below, and we will reply to you immediately.
Of course, you don’t have to use a copy on these pages
But you should ensure that they are large enough to show the content of each product to the shoppers without having to click
Add eye -catching related title pictures
] Link to the source of inspiration, such as customer photos, stories or projects
