Consumer e -store -those who sell smartphones, tablets, cameras, audio equipment and other products Store -is rushing to Woocommerce. Due to WordPress’s powerful backbone and infinite potential provided by extension, no wonder the owner chose this platform.
If you already have an e -store and are running, then your next step may be unreasonable. Should you invest in a certain form of marketing, or is it better to improve product photos? In any case, how good your copywriting is?
If this sounds familiar, then you are lucky.
In this article, we have collected multiple techniques to help consumer e -store owners improve their stores , from adding able documents to the website design that may modify your website.
Let’s take a look at how to raise your store to a new level through more efforts.
View the design of your store to ensure that it is completely compatible with mobile devices
As more and more shoppers use their smartphones and their smartphones and their smartphones and Tablet computers are shopping at home, work or travel
, and have a store that looks great on a small screen (and behavior) is very important
.
This is what we call \”great\”. Visit the VERS store and check their 1Q or 2Q speakers on your device. If you are using a large screen device, you will see a floating menu and gorgeous graphics:
A very beautiful product page, don’t you think? However, on the mobile device (or in a very small browser window), the menu is stopped at the top of the screen, and all images and navigation options will be automatically adjusted to vertical layout. This store still looks beautiful, and the product is still easy to learn and buy. The charm of mobile devices is not diminished.
Open your store on a smartphone and browse for a few minutes
, ideally like you are buying by checkout. Is each page load correctly? Do you have to zoom or shrink or over -roll to view information? Remember what you see abnormal work -this means that you have a job to do.
Is your store a sensitive response? If not, it’s time to make some changes.
If you don’t like your design now (or you have no resources or capabilities for changes required), A choice is to try a new theme
. Storefront’s Outlet children’s theme is the economic affordable and suitable for mobile devices for e -store.
Outlet uses simple design, tab interface and menu suitable for mobile devices.
You can view the demonstration of outlet here.
Add a lot of technical details to your product copy or specification
Electronic products, whether it is used for daily use or occasional help, it may be very complicated. They may also have a big difference between the models, which may make the shopper feel confused or want to know \”What is the difference?\”
A good way to improve the product page is
in the product copy and and /Or the specifications add as many technical details
. This can help you
and your clients:
123]
With more information, the shopper can make a wise decision
to increase the conversion rate of the store.
Add detailed technical specifications to distinguish you from other stores – Shoppers can and will find a shop that provides detailed information that they lack It feels the best store to buy.
Add more details \u003d add more keywords, This may help your SEO (or search engine optimization) and rank in Google.
For all these reasons, you should try to add as much information as possible. This includes the model or component number of your product -shoppers from other websites may use them on your website search, you must hope that they will appear!
Golden Bawang Zhaoming website is a typical example of this in -depth details. For example, the page of their LED light bulb has a specification tab, which contains information about the product size, wattage, and even the cost of cost compared to ordinary light bulbs.
Golden Overlord provides all the information they desire on each product page, as shown in the figure.
(Yes, you guess the right -this store is supported by Woocommerce!)Provide able documents, operating guidelines or other useful files
Some products sold by your store may require a longer setting time, a large number of software updates or manuals that need to be read before use.
Another way you can help your customers who are fully satisfied with their new products is
Provide documents about these projects for
.
Your client does not always know how to let your product run immediately. Why not guide them in the right direction?
This may be a simple task: if you have created a guide containing in your product, or a document provided by a manufacturer, It only needs to be will only need They scan into PDF format and add them to the corresponding page (in a copy or specification) or product document extension.
If you No Guide, then it is worth spending time to make them- [123 ] They can bring many benefits to your store, especially when your product needs a long time to set or understand it . For prompts that create and add able resources on the product page, please check this article about the theme.
Through case research, comments, or other media, it shows that they can trust you
Due to price reasons, it is difficult for some electronic products to buy. Shopper Hope to realize the leap and purchase confidence, but if they don’t know they can trust you, they cannot prove that the cost is reasonable.
This means that to do more things for consumer electronics stores, it is absolutely crucial, not just talking about trust -they must show this
. Fortunately, this can be completed by most ways:
Do you understand the customers or companies who have successfully used your product? Is there a great recommendation letter in your inbox?
Create a case study to show how you help change your life
(or just make things better).
Comment is a form of natural and powerful social proof,
Even the most willingCareful consumers can also take risks. Let these comments go further and highlight the best comments on your homepage or social media.
Speaking of social proof, you can from Instagram, Twitter or Facebook
Cantile for and displaying customers photos to show your products to potential customers. welcome. (But please remember the request permit!)
Published on magazines or online?
Show off -If the authoritative person thinks you are worth talking about, shoppers may think you are worth trying.
Seeing the buzzing of your products is sometimes more convincing than technical specifications. Happy Plugs operated by WOOCOMMERCE did very well at the end, often emphasizing their content in publications such as Marie Claire, Nylon Magazine, Instyle and many other content on their blogs.
The fashion charger, protective cover and headset of Happy Plugs are many unique features one. Don’t be afraid of spreading information about active feedback -This let the shoppers pay more attention and consideration when making a purchase decision, use case research or customer photos also also uses cases or customer photos. It makes people feel a bit famous.
Using a specific woocommerce extension to improve your success rate
Of course, successfully operating the Woocommerce store not only depends on mobile compatibility and able documents. You can add many expansion procedures to increase the opportunity to connect with shoppers , whether it means to enhance your product page or make your freight more fair.
The following are some specific extensions that need to be considered:
Composite product
– Allow your shoppers to build and configure their own products, such as production according to orders to produce Notebook computer or desktop computer.
According to product transportation
-It collects different shipping costs to heavier or lighter products -especially suitable for those small media transportation or large equipment transportation.
Product bundle package
-Wind related items together, such as cameras, bags and tripods, and provided discounts or discounts for one -time purchase.
Variable color plates and photos
-Sold a variety of colors of the same mobile phone case? Use color samples and detailed photos instead of basic drop -down menu to display them.
Follow -up
—— Check them by sending follow -up emails, providing discounts for their next purchase, or recommending related products for future purchases, let these customers come back.
Provide the power required for your consumer e -store
With the familiarity of WordPress and the ease of use provided by WooCommerce, it is no problem to open a consumer e -store. By using these techniques, you will be able to successfully develop it, find new methods to stand out and attract customers in unprecedented ways.
more prompts to reach the best state of your store, please check this Posts about the successful use of consumer electronics brands that successfully use social media
-S social media is a good next step for any store that wants to get involved in marketing. These retailers have good examples to learn from!
Are there any questions or feedback on us? Or do you have any ideas to share with shop owners who try to raise their e -stores to a new level? We are happy to receive your letter in the comments.
(Yes, you guess the right -this store is supported by Woocommerce!)
This may be a simple task: if you have created a guide containing in your product, or a document provided by a manufacturer,
Of course, successfully operating the Woocommerce store not only depends on mobile compatibility and able documents.