like Good sales. Discounts, coupons code and special discounts are very attractive, and they are usually beneficial to enterprises, considering how much attention they can attract.
However, when it involves a promotional activity created by the owner of a small or new online store, it may be difficult to take out the time to complete the entire process. Temptation often exists \”improvisation\” -the simply setting things that sound attractive, and hope it is effective for everyone.
Try it may work for a while, but your decision should be based on
instead of guessing. After your promotional activity is over, you should review the results and understand what different methods should be taken next time . Otherwise, you and your customers may miss the opportunity.
Let’s take a look at what you should check after each sales, and what measures you should take to ensure that each subsequent promotional activity is very suitable for your shoppers.
I think your customers will not appreciate special offers or coupons may be a bit stupid. After all, you are generous -shouldn’t they get what they can get?
But it is not necessarily true. A few customers may use decent quotes. But a good
good
quotation may lead to higher usage rates and higher profits, let alone extra buzz about your store.
Finding the special trading type that can attract your customers can definitely benefit your store . And how to find these most suitable transactions? You guess: check the results of each promotion.
Your client may not necessarily not Like a discount of coupons or $ 5. However, some stores may get better luck through coupons, while others can be successful through instant savings. the only way to test is testing and evaluation
.
Customers like good sales, but some types of promotions may be more appropriate than other promotions.
Let’s see what you should check after the promotion, and how these data help you improve your future quotation.
Check the effect of each promotional activity compared with other promotional activities One of the things to be considered first is with Compared with the other promotional activities you have provided in the past, what is the effect of each promotional activity.
There are many factors that affect any quotation success.
For beginners, some customers just prefer instant discounts rather than coupon code. Useful things to one store are not always successful.
In addition, some time of the year may be more suitable for your promotional activities. Holidays are usually a good time for sales. But if you sell things like engagement rings, Christmas may not be as good as the time before Valentine’s Day.
So the first question to ask yourself is: \”What does this have to do with my last promotion?\”
Collection and comparison:
[ 123] Promotion Type
Valid Date
/Available days
Each quoted object
(all customers, new customers …)
Number of orders
How to promote each offer
Income
or conversion rate (see, see The following \”interest and usage\” part)
Any special instructions
(Whether there are any opinions or questions, is this a coupon for re -operation …)
] This may be like saying \”our December coupons used only 10 times in December, but the January coupons used 100 times -it seems that more people are interested in the January engagement ring trading\”.
Of course, things may be slightly more complicated, especially when you provide multiple types of transactions Essence In addition, you may not find any significant differences immediately. Therefore, some promotional activities may be required to discover any trends.
检查兴趣与使用情况促销后您应该仔细考虑的其他一点是，有多少购物者对您的促销感兴趣，而有How many people actually completed the purchase
.
In essence, interest and use.
You need to check how many shoppers have considered your offer, so as toAnd how many actual use of it.
Why is this important? As you may have guessed, this may be another logo you provided whether the promotion type is appropriate. If 200 shoppers are interested, but only one purchase is completed, it may not be appropriate.
But more interesting and usage can also reveal other key potential weaknesses, especially:
The power of appealing term
[123 ] Is your offer clear
(If you say \”free delivery\”, do you really mean free delivery, or there are small characters say \”more than 100 US dollars\”?)
[ 123] Your discount (100 discounts of $ 100 may sound good in emails, but in fact, this may not have a long way to go)
Your Shopper’s interest in your store , whether it is overall or subdivided
As you see, there are a lot of things here to learn, possible. So how can you do this?
This is step by step:
OK
It may be possible The total scale of the audience who came into contact with the promotional activity . For example, suppose you only send a coupon to the email list of 5,000 people.
Now
Look at the amount of interest . You can view the number of links that you can click on the opening rate, or (for social media or on -site promotion). Assuming that in this example, 500 people (that is, 10%) clicked the \”Use this coupon\” link in the email.
Next,
see how many people really use the promotional activity . For our example, assuming the data shows 50 discount coupons. That is 1% of the email list and 10% of the customers who are interested in.
Finally,
Compared with the previous promotional activities . How many viewers have seen the previous promotional activities? What is the interest and usage rate there?
With these data,
You can find any trend that may guide you in the direction of continuous success promotion . Perhaps shorter emails have higher click -through rates, or your customers may really like free delivery. Let you discover the opportunity.
Start saving and tracking promotional data
You can save and track the results by finding a way And understand the subtle trend . But there may be a lot of tracking.
The electronic table is enough, or sometimes you can find the coupon data in the site dashboard or report. However, you may have been using a tool to easily track these results.
If you use Woocommerce and Google Analytics, we recommend that you try our new Google Analytics Pro extension.
This integration will directly import the promotion data from your store directly into Google Analytics (Analysis ), allowing you to view the most income, the highest conversion rate, and so on.
In this example screenshot screenshot, you can see the report that has been used with the \”5OFF\” coupon.
You will be able to discover any general trend or customer preferences by tracking your promotional activities over time. For example, you may notice that the coupon code is more suitable for you than the whole station discount, and vice versa.
This can also help you track any positive changes in income and use of coupons.
If you are learning which are valid (which invalid), you should be able to see your labor results in tracking.
Looking back on your learning and making necessary changes, prepare for your next promotion
At this point, we recommend that you collect the general results of each promotional activity for each promotional activity , Check your interests and usage, and set up a tracking method, you can store all data or discover in them.
You should take regular, after each promotion or
at least The last step you adopted before you start the new promotion is to review all these rich data you collected. And take action . It’s best not to waste!
If you often trade, then frequently sorting out your data may be time -consuming, or it will make people exhausted. So
The reduction frequency is absolutely No problem -as long as you make sure you still do so.
Review all these data and take action may consume a lot of time, but this is worth it.
Try, at least, look at the results of your main promotional activities, and inThe next main coupon, transaction or discount
to the next main coupon, transaction or discount proposes any conclusions or lessons that need to take action. This will satisfy your customers, let alone your store is running smoothly.
Last idea: Find a specific product that is popular due to discounts
, even though It is not necessarily related to promotional data, but the last thing we think you should pay attention to is:
only
will only appear popular products when there is a discount. We are not talking about the best -selling products that are more popular during the promotion –
We are talking about
Unless products with poor promotional activities . This may indicate that these items are usually too high. Ideally, you need special discounts to stimulate your general interest in your store, or provide additional incentives to buy certain products.
But the special offer should not be the only way to sell certain products.
(What will happen if you have never done sales?) To solve these problems, consider reducing the prices of these specific products. You can also try intelligent discounts on the category of problems to reward customers with more than one product of the same type of products.
Course coupons, sales and discounts are great, but do not \”set them and then forget them\”
Providing special discounts to your customers may be good for their favor and sales of more products method. However, simply promoting without evaluating it may actually limit the maximum potential of your store, especially if you do not provide what they really want for shoppers.
What you can do and use these knowledge to improve your future quotation is very important.
Through close attention to the factors that bring you the most business, it is easier to satisfy your customers. It may even reveal some information about your product pricing!
Do you think about the process of reviewing sales or coupons? Share your questions or opinions with us below -we have been listening and we are glad to receive your letter.
In this example screenshot screenshot, you can see the report that has been used with the \”5OFF\” coupon.
Review all these data and take action may consume a lot of time, but this is worth it.