If you are a restaurant owner, what happened on your website may not be like your four four What happened in the wall is so important. After all, you are not making money online -you make money in your restaurant.
But if you
can make money online? If you improve your website, what if you even increase only 1%, 2%, or even 5% of customers through your door? Or raise you to the top of the search results you have been positioning for many years?
Your website should be more than just a placeholder.
It should be an opportunity to make money. Through some clever adjustments and experiments, you can make the restaurant’s website more effectively serving you, thereby increasing your profits and passenger flow. In this article, we will provide some methods that you can allow your website to verify more about your business hours than potential customers. interested? let’s start.
Your website can help you develop your restaurant
Your first reaction to this concept -on your restaurant’s website Work -or some of the thoughts in this article may be \”it sounds time.\”
Some of these ideas Not
Quick solution. Some of them may also be challenging. These ideas may let you get out of the comfort zone or ask you to learn new things.
But it is not easy to operate a restaurant -you know. Otherwise, we will not broadcast on the TV on TV to save the programs of the owners who are in trouble. These owners are attracted by the promise of infinite wealth and the promise of spending time with their families. Reality is not so sweet.
The only way to develop your restaurant is to actively study and try new ideas.
Sometimes it is a new menu item. In this case, it is trying different things from your website.
Now, your website may only provide your business time, menu, and some background information or historical records for potential diners. But by trying one or two new things, you may increase the number of visitors through your door. So just like those new menu items, you have nothing to lose and have nothing to get through trying something.
Let’s explore some growth concepts, okay?
Provided menu or a variety of convenient formats for mobile devices
Most \”restaurant marketing skills\” lists are from obvious.
Put a menu on your website.
So you may have done this.
But there are other things to consider. Open your restaurant’s website on your mobile phone, tablet, or family member’s mobile devices. Look at the menu. What is its readability?
Potential diners are increasingly using smartphones to find restaurants, make decisions and view menu during the journey. A study of ROCKBOT found that 83% of consumers rely on smartphones to make dining decisions when traveling-
Among them, 33% of the respondents specifically pointed out that mobile -friendly menus are more influential than any other information [[ 123].
The customer is looking for the menu via a mobile phone. Does your menu meet their needs?
It has an obstacle to have an online menu, but it will not let you win the game. In order to adapt to the visitors on all devices, your menu should be suitable for mobile devices (that is, response ). The scanning parts uploading the paper menu will not reduce it -to rebuild it from scratch, and remember to keep the latest!
You can also consider providing a variety Easily save your menu for future use and check the equipment they choose. You can also add the menu to the comments and positioning websites that support it, such as Yelp and FourSquare, which helps build consistency with potential diners who reach your website from other destinations (vice versa). If your restaurant is built with WordPress, please check Openmenu -it is a cool WordPress plug -in, allowing you to easily add menu at any position of the website.
Sales and transport iconic items, such as sauce, baked goods or shirts
Some restaurants have a \”thing\” -they are known for almost all other things. Maybe it is wings sauce. Maybe it is the delicious micro -paper cup cake at each plate at the end of each meal. Or maybe this is a saying or slogan.
Your \”things\”, no matter what it is, does not have to be limited to your restaurant. It allows you to make money online. The best part is that you already have a verified concept and paid customers.
If your bacon cake is a topic in the city, why not sell them online or mix a bag?
Almost anyone can open online stores today, but most e -commerce websites must build their own audience over time. Collecting the initial minority paid customers takes time and energy. As a mature company with existing customers, if you decide to sell products that have proved to be very popular, you will have the advantage of
huge .So what should you sell on your website? This depends on you.
Think about what your diners say what is unique, or what has become your unique selling point
, and how it translates into one or more soldable items.
Some ideas:
T -shirts printed with your restaurant name, slogan or special activity (may be a limited edition)
A popularity The box of desserts, such as cakes or paper cup cakes -is easier to transport more than the final baked goods
sauce, such as chicken wings, pasta sauce or grilled sauce
package -for example Fresh vegetables, hand -cut steaks and restaurants to make dishes -can only be transported locally, and it may be expensive, but it may be a good gift!
According to the sales of the products and how much time do you spend, you can get considerable additional profits from online sales. Consider starting from a project and see how comfortable you are developing your store.
Similar The method is to use our own free WOOCOMMERCE plug -in. Online orders that are allowed to use local goods Sometimes a meal is best to eat at home. Busy parents, family members, and office workers do not have time to go out to eat, but they still want to taste your delicious dishes.
Sometimes a meal is best to eat at home.
Of course, there is a way to solve this problem. This is another way that your website has great value to visitors:
Allow customers to order online, pick up meals in your restaurant and followCarrying food
. This not only makes food more convenient to get food from your restaurant -it also increases the possibility of making money. 46% of adults said that the ability to order takeaway first affects them to choose to eat with you.
If you decide to take this road, you will want:
Add a part specifically for receiving orders on your website
Make the menu menu Access (if you are not on the same page as the ordering order)
On your homepage, any external website (YELP, etc.), and your new options in your restaurant
ensure that any order is an order order Those who feel confused or have problems provide on -site phone numbers
Once again, if you are running WordPress, there is a suggestion here: you can use the copy of the Woocommerce and local pickup options to perform this operation. How many restaurants? Try the Local Pickup Plus plug -in, which allows your client to specify which location they will get food from.
Create a unique content worthy of discussion Let more tourists enter the door. According to your location, if diners can’t find you online, they may not even know your existence. But it is harder to stand out online than it sounds. Keywords are competitive, and search engine optimization is time -consuming. So what can you do to attract attention? One thing you can try is
Make unique content for your restaurant website
. Content -such as blog articles, information charts, videos, etc. -can easily be consumed by those who desire information. It is also very attractive to search engines, which is more attractive than the simple words you may place on the homepage to describe your restaurant.
Start chat online, and you will get more offline access.
Unique content usually has a Dominopan effect. Suppose you write a very interesting and creative blog post, the theme is related to your restaurant -such as how to prepare juicy burdock. This may happen:
You share posts on social media
] Your follower noticed your sharing, read the post and share it by yourself From one of the sharing, the other website owner noticed the content并链接到它通过此链接，您的网站获得了更高的权限，这有助于您的排名
这个过程会随着更多帖子重复，随着时间Your authority will increase, leading to your ranking more than local competitors
Of course, the content is not just to get higher rankings.
The content can also help you stand out from the perspective of consumers.
Those who look for restaurants may choose restaurants that have provided them with valuable suggestions or ideas in the past, rather than the first restaurant in the search. Or there are some great videos to show the food they are preparing, rather than a video with static images.
What unique content can you create to help you stand out and attract attention? It does not need much time or money -but it will have a huge impact on your business and your website perception.
Your website should be more than just a placeholder
You have it to have it Essence Your restaurant’s website does not have to be a placement, nor is it a simple two -page destination. Visitors can find your business time in it. There are many ways to make you work harder, these are only a small part of it.
If you have time, there are some resources you might want to view here: Four techniques for your own restaurant marketing The restaurant website website Basic suggestions
Provide 10 blog articles creative for your restaurant
Are there any questions about making full use of your restaurant website? Or any other prompt you want to add? The comment is open -we are happy to listen to your opinions.
It has an obstacle to have an online menu, but it will not let you win the game.
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