The pop -up coverage has quickly become a common practice for e -commerce companies. However, many people look at them with negative eyes.
The \”pop -up window\” you saw today on the website is actually called modal superposition. Opening in the same window, it will not affect the user experience, nor will it prevent the visitors from entering or exiting the site. If you use it properly, the coverage can please the customers and bring considerable income to your store -but if it is not used properly, they may annoy your visitors.
Let’s take a look at some effective methods. You can use the superposition layer to motivate more customers to buy and further develop your business.
1. Provide discounts to promote the purchase of new customers
New customers are difficult to change, so they account for a considerable number of abandoned shopping carts. According to listrak’s shopping cart, 78% of the shopping cart was abandoned . This gives you the opportunity to attract some of these visitors to buy with valuable quotations.
A effective way to promote sales is
to provide discounts for new website visitors ]. To ensure that these specific visitors see your offer, use targeted coverage.
In promotional activities, the feeling of exclusiveness has huge power. You may also want to ask for an email to provide promotional code, so at least you can subscribe to them to subscribe to other email marketing activities.
For example, Kidecals use the following superposition layer to attract website visitors and promote purchases. As you can see, the offer has received the biggest exposure, collected a new email subscriber, and promoted the first purchase with 15% discount.
This superposition layer provides 15% discount.2. Closing sales through free delivery promotion
Discounts and free delivery are a tool that can be used to transform more sales and increase order scale. A study of Compete shows that if free delivery options are provided, 93% of online buyers are encouraged to buy more products. However, 36% of shoppers will be avoided unless free delivery services are provided, 36% of the shoppers will be avoided
.
Simply put, free delivery promotion can bring more sales. But from logistics, free delivery may be difficult for enterprises. To increase the size of the order, please use a higher freight threshold that makes you feel comfortable, such as $ 75 or above.
To extend these discounts, you can use the superposition layer. To notify the visitors’ transportation promotion while collecting emails, you can distribute free delivery code to shoppers who enter the email address
.
Hippie Butter uses this vivid exit cover to provide free delivery services for any registered email and even pay attention to them on social media.
Free delivery discount was extended before the visitors left the store.
One of the most effective ways to get new email subscribers is the competition. Choose your ideal customers to be interested in high -value goods or product bundling bags. Then,
is implemented, and the visitors can enter their email address in them to win the chance of winning
.
Because the game is very attractive (high -value commodity) and the entry threshold for shoppers is very low So you need to maximize its exposure. I suggest to display this offer on the high -flow area of \u200b\u200byour website. This may be your homepage, or if you have any special login pages you have if you have a click -in -payment (PPC) advertising series. By displaying the quotation with a high -flow position with coverage, you can ensure that the quotation is seen, receiving as many entries as possible, and you can also increase your email list for future promotion or activities.
Isle Surfboards increased email registration by 660%through competition promotion, as shown below. What is even more surprising is that the number of orders on this competition has increased three times!
This competition covers adds email registration and attracts new customers.
4. Provide access to content in exchange for email[12]3] First, add the content to your website. However, Unless the window meets the conditions, it is restricted to visit it . This condition will enter the email address.
Once the visitor enters their email address, they will be able to the relevant content. Although this method does not apply to all types of content -for example, \”Email door control\” your blog is not a good idea -but it can be Can’t find anywhere else.
Garlic Shaker did a similar thing with free garlic recipes. This small incentive measure has obtained 83%of the total number of Garlic Shaker email subscribers. Obviously, for them, the use of coverage promotion is greatly better than any other email acquisition technology.
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5. By exiting the discount to combat shopping carts to abandon
We briefly discussed the exit coverage earlier. This is why you should use this strategy.First, the exit discount provides more opportunities to transform potential customers into paid customers. Secondly, you can strategically use the exit discount to restore income from the high shopping cart and rebound in visitors. Finally, withdrawal quotation is usually a superposition option with the highest conversion rate . A effective way to promote sales is to provide a discount displayed to visitors who only try to leave your shopping cart and checkout page. These pages are the key points in the purchase process. Sometimes shoppers only need to discount or deliver free delivery to buy.
This offer will appear before the shopman closes the window.
You can receive the promotion code without the need to perform the operation, just provide it in this window. Why? 27% of shoppers leave your store
just
to prevent most abandoned shopping carts from occurring6. To maximize the payment flow of targeted coverage
as the owner, you may use some PPC advertising activities to bring new traffic to your website. Although this strategy is widely used and effective, it is not always effective. In order to benefit from your advertising activities to the greatest extent, you can according to the flowThe source of quantity and the specific page URL from/arrived to locate these new visitors .
One of these new visitors to remember is, They right Your product is interested … but it is likely that you are not ready to buy. Some people may buy at the first visit, but your main goal is to get their email address for marketing, or provide them with things they think of valuable, such as content. The conversion rate of competition promotion is also very high, which is an ideal choice for this strategy. In this case, try several different promotion methods to see which method is most suitable for you. By attracting them through related superimposed promotions when these new visitors arrive at your website, you can convert more payment traffic and maximize the return on investment in your PPC activity. Key points
Now you have learned more about the pop -up window pop -up window, let us review the key points.
Email is a very effective channel.
E -mail marketing conversion rate is more than 3 times higher than social channels. The pop -up window can help you build your list and make full use of this media. Hold the competition, screen content, provide promotional code, or just ask their address!
Use discounts for specific customers or operations.
We discussed the preferential, targeted exit discounts and payment traffic superimposed by new customers. These are effective ways for different types of shoppers. You can also subdivide the discount based on the source of flow, the frequency of access, or a specific URL.
- Personalization is the key to e -commerce. You can promote more conversion by displaying related promotions or content to shoppers.
- Live promotion is very valuable. Most visitors leave your website without a conversion. It is difficult to make people click \”Buy\”. A valid way to attract more visitors by covering the on -site promotional activities provided by the cover. If you can only convert 1% more traffic, you may get hundreds or even thousands of dollars per month.
- Try to superimposed in your own store
So far, you should have a very clear long -term success of the pop -up window and superposition layer and how they help the store’s long -term success. learn. They may be negatively viewed, but if they are used properly, they can please your customers and inspire more visitors to buy.
Do you have any questions about the prompts provided in this article, or have any other suggestions for increasing the income of e -commerce websites through targeted coverage?Welcome to comment!
