Many things will change during the holidays. The store is busy and the shoppers are more active. We all work for a long time to keep up with the trend.
You may adjust the marketing of the store to meet some changing needs. But have you also considered adjusting your content ?
Blog articles, copywriting, and even the policies you displayed on the website are the content that should be considered carefully during the holidays . Because there have been so many changes in this busy time, even if it is only temporary, inappropriate content will cause a bad customer experience and cause sales loss.
Now starting to consider how to ensure the content of the store to meet the purpose of all holiday shoppers, it will never be too early. Please continue to read to understand how to update your website during the holidays. First of all, it is necessary to explain why it is so important.
Different seasons, different behaviors, different content
Why, the content of your store needs to change during the holidays, Intersection Cutting into: because Consumer behavior changes during the holidays, sometimes even severe changes .
In the nine months of the year, when I personally shop online, my goal is Time to spend less time as much as possible. I usually don’t read too many comments or compare stores, because what I care about is to enter and exit quickly. I think \”If it is unsuccessful, I will return it.\”
But during the holidays, my approach was completely opposite. I read as many comments as possible. My consumer gift guide. I check the price. I look for better choices. I do this because I want to give the best gift as much as possible, and I don’t want my recipient to experience the trouble of returning the goods.
Because your client will take very different behaviors in this season, and their needs are very different from other situations, so your content needs to be cut into the key
. If you cannot eliminate fear, make sure they make good choices to shoppers, or cannot guide them to buy the goods that their gifts will really like, then you will miss the opportunity. What makes sense? great. Now you understand why, let us study in depth.
Plan your content: First of all, consider your audience
Before you start to write down your mind or make any major decisions, you need to know your content clearly
Who will serve
.
The new crowd may visit, browse and purchase your store during the holidays
. If you sell women’s clothing, the content of women’s shopping may resonate in nine to ten months of a year. But during the holidays, it is more meaningful to help to shop for mothers, partners, daughters or friends.
Ask yourself, how will your listener change at this time of the year. Who do you need help most?
Do you have any content designed to help them, or do you need a new content?
Think about how your customer needs change during the holidays
During the holidays, sales increased. Your client is looking for gifts, spent higher amounts, and may seem unusual purchases. Their demand is changing, even if it is temporary.
With the changes in their needs, the content of their consumption will change. They look for the answer to the question- \”What should I buy for my niece?\”
Think about what changes may happen during the holidays
. For example, to continue our women’s clothing examples, your customers may need more help than usual to determine which items are suitable for gifts. Or, they may need to be fashionable about which jewelery fashion … or which shoes will be popular in spring.
Ensure everything you need to make a wise decision.
You also need to keep in mind how these needs change, andYour policy, transportation information and promotion are also technical!
Customers’ needs and expectations will also change around these projects. What do you think your customers need more? few? Or what may be the first time they look for?
Methods: The theme and content type of combined and widely beneficial
Now you are ready to talk about the topic. According to your audience and its needs, you should have a good understanding of which themes are suitable for the holidays, but there are more jobs to do.
With the changes in actual consumption themes during the festival,
Sometimes your content delivery also needs to be adjusted
. Holiday shoppers are more likely to hurry up, but they are more likely to want the appropriate gift for the first time -and it is unlikely to deal with returns.
Considering the following points:
The most important theme of your target audience
– Is this your return policy? Or choose the right gift? Can it even understand the functions of your popular new products first?
- How much time does your audience have -If that you sell clothes, customers will not spend a few hours to read a guide to choosing a suitable sweater. However, if you sell the engagement ring, your content can and
- more fulfilling -and take up more time -because this is an important decision. Delivery format -Ch do you have a blog to create a useful content about choosing correct baking supplies? Or do you need to add the PDF guide to this topic to your homepage? Which formats are most convenient for you
- your customers? Your bandwidth -Let us face reality -some ideas are great, but it is too time -consuming to deploy. Leave them until next year, focusing on what will have the greatest impact, or in the past, it has proved the return on investment.
- After solving these problems, write down some themes, and any existing page or content area to be solved on your website. Creating a rough editing calendar at this stage may also help, which will help you plan when to release what content, or when you want to promote large -scale content work through emails or social media (such as gift guidelines, LOOKBOOK or video ).
should be
and
The last thing must be considered: Time Assuming that you are online The store sells cheap bracelets and rings. Your friends sell engagement rings and naked diamonds. You allHoliday content has been released since October.
It was not until mid -December that you could hear the sound of 蟋蟀, and it was too late until it was almost impossible to transport anything on time. At the same time, your friend has spent the best year in history, and their content helps them achieve their goals. Why is there a difference?
Time is really everything.
timing.Considering when most customers buy your product and release your content accordingly . Published as soon as possible Evergreen content
There is no harm, but when you are promoting activities at a non -peak time, or if no one is listening to increase your email list, this will become very troublesome Essence
The best way to figure out the time is to use tools such as Google Analytics to view your store The traffic in the past few years, as well as the time when access and sales reached its peak. If you do not have Google Analytics (analysis) access rights, or this is the first year for your business, please consider the following: Your product cost
[ 123] Will you
consider their last moment of gifts
- (Simple question: Are they lower than $ 50?)
- Is someone trying to find coupons for your products to find coupons for your product Code or discount
- You can prepare and transport orders The main holiday is nearly near
- Start making your holiday content today!
I hope these tips can think of thinking when preparing an online store for holidays. Although you will undoubtedly be busy in all aspects of marketing, what is important is not to forget your content -whether you are about to produce new products or the rules of transportation policies.
In order A short PDF list. It will guide you to complete the steps emphasized in this article, from determining your audience to determining your time arrangement, and providing you with enough space to write down your ideas and measuresDraw things.
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Are there any questions about the content planning of the holiday?Or do you want to share your own thoughts?As always, we are happy to receive your letter in the comments below.thanks for reading!
