When should you start the store’s holiday promotional activities?

September is coming, and now it is the best time to prepare a store for the holiday shopping season. We know that this seems to be too early, but we like the summary of Think with Google:

No matter what you think of the calendar, September is an important month for shopping preparations for holiday shopping. If it seems a bit too early for Bing Crosby and hot chestnuts, it may mean that you are done on time.

One of the most important aspects of the holiday shopping season will be the promotion -what, how much it is provided, and when it is provided. It seems that \”when\” is the most difficult part of it, because even if you start planning now, is usually difficult to know when your customers will shop and take action based on your quotation .

Today, we will help you decide when to start the holiday promotional activities of online stores, including discount products, coupon code and free delivery discounts. We will explain why the timing is so important and provides you with some methods. You can use common sense, research and audience information to determine the best time for store promotion.

Continue reading to understand the promotion plan of your store in advance.

Why is it important in the holiday sales world

If you heard this before, please stop us: Not every online store Are the same. Following the same thinking, every customer shopping in these stores is not the same.

Premature starting promotion may lead to sales products less than your expectations. If you extend special discounts over this season, this is also applicable. But \”too early\” and \”too late\” are different from the shops, audience and products.

If you want to make full use of the holidays, you need to consider all these unique factors and how they correspond to your promotion time. If you do everything right, you can increase your profits -to satisfy your customers.

You need to carefully consider what should be the best time for your own special transaction. Continue reading to understand what you should consider to determine the time.

Considering the plan, preservation or research required for your product

According to the research of the US Retail Federation, about 40% of the festival gifts will be Start shopping. (9% starts before the Labor Day!) However, 40% of the equal amount is waiting for November. 15% did not start at some time in the first two weeks of December.

The survey of NRF has learned more about why holiday shoppers start shopping at different times:

When asked why they started shopping for holidays as early as September Most people agree that this will help them disperse expenditures (61.9%). Half of people chose to do this to avoid the holiday crowd (51.7%), and another 51% said that shopping early helps them avoid the pressure of the last moment of shopping.

There is any way to know when your audience plan starts shopping to start shopping. Intersection Yes -Through two factors:

The burden ability,

1. The weight required.

The first thing to do is: Is the product you sold for impulse purchase, or is it cheap enough to buy in the budget? Or do they need to plan in advance, and even a few months of savings to afford it?

How early your customers visit your store may depend on the price of your product.

Second, time may depend on any

need to be studied, or how \”serious\” this purchase is. Do you need to view size, ask questions or view multiple options? This is something they only buy once, such as the engagement ring, or how many times, such as artificial jewelry?

If your product needs some major decisions, you should start selling earlier than other stores

, because you will let the shopper start research as soon as possible. Quotation may also force them to choose you instead of no special competitors. On the other hand, if your product is really affordable or can be purchased immediately, you may fall into the crowd in November and December. Therefore, you can safely wait for extended coupon code or free delivery promotion.

Is there a mixed product? Try the two

: Provide coupon code for expensive products as soon as possible, and then provide promotions for cheap products on Friday or ceremony on Black Friday or gift day. This will make everyone happy and allow you to meet these two situations at the same time.

View the audience’s holiday and unique shopping period

If your client lives in the United States or Canada, you may think they will buy Christmas gifts. But what if your customers also live in other countries or celebrate other festivals?

If your target audience is composed of shoppers from multiple locations, you should pay attention to the holidays they will celebrate and the unique shopping period with them.

Holiday sales in the United States began in November to end Christmas. But in countries like Sweden, the largest sales will appear until Christmas

, and it will continue until the New Year. If your store is shipped worldwide and your audience is very diverse, it may be worthwhile to extend the sales period to meet the needs of all your shoppers . This may mean a promotional promotional activity for your Canadian customers, instead of resting the next day after Christmas, or providing free delivery discounts for the Guangming Festival and Kuanza Festival in late December.

Plan your promotion when your client is most likely to need to need when it is most likely to need to need it. Activity. If you deliver goods worldwide and need to understand where your client is located, try searching the country’s name/region name in your delivery address in the last year.

What mode do you see?

Do you need to adapt to any country/region that extended holidays? If you are not sure of the location of most customers (for example, if you have a relatively new store), try to set up promotional activities that can be run for a long time, such as coupon code or extended exemption from extension. Freight.

For any promotional activity, Please keep in mind the release date or limit , and your store will close or customer service will be unavailable.