You started your e -commerce business, it has taken off. Products are being sold, and customers need to receive them all. How did you get everything from point A to B?
Transportation will be frustrated soon. But this is not necessarily a pressure experience. After cooperating with thousands of shop owners like you, we have seen the trap of new and old enterprises in transportation.
We collected the top seven things you need to give love and attention when starting transportation, to save your time, money, energy and pressure. Keep reading to understand what they are!
1. Your actual transportation and storage space
Just like weeding in a family garage, you have several months or years The system is easier to stay in the original place. However, re -examine your settings to discover the gap in efficiency -or creating a new settings when considering success -the key to getting orders.
First, Maximize your space . Everyone has some best -selling products. Put them near your packaging and transportation station for easy use. If these items are always selling, please find a way to pack them in advance.
Next, clearly mark your storage area. Ask friends or new employees to find the product and send it to your delivery station as soon as possible. If they disappear for too long, ask them where they are confused. You may decide a new process to help yourself or employees find the product quickly.
Now Put what you often buy is the easiest place to get . Put the items (such as socks and belts) often purchased at the same time on the same shelf. Keep clearly visible. Use the electronic meter or system that matches your archive or system that matches you on the product box.
Evaluate the location of your transportation station relative to your storage space. If it is not selected to seamless transitions, it may be worthy of reorganization. If your inventory is growing, is it wise to keep the inventory at home, or will you speed up the dedicated space to speed up?
Finally, think about your organization. When it involves your shipping station, whether your tools are placed in a box togetherEasy to access? Do you need to build some boxes in advance? Is there a physical retrospective from the beginning to the label? Literally and metaphorically, Where can you reduce steps to save time and money?
There are many options during transportation. Who you use depends on who you want to transport, what service you are looking for, and eventually you need to study in -depth research.
Compared with any other aspects of transportation, this requires the most heavy job to discover whether the carrier will work for you. But what is the bottom line?
Negotiations.
The prices of most major operators can be discounted. It is best to start from domestic transportation. Contact you local operators.
They are usually the best starting points, and may even allocate a customer manager for you. If they do this, please discuss house prices discounts.
Think about the most meaningful operator and method of your store. (Picture source: Miscan)
-find a regional alternative. For example, in Texas, USPS may reach anywhere in the state … but regional provider LSO can shorten the delivery time and provide better customer support.
Consider going international? Select some products, and then choose a few countries to start. This will make you get used to the use of international carriers to transport and handle customs forms. Transportation software can help you create and fill in customs files automatically, so that you can ensure that you can easily transfer it to your carrier.
3. How do you calculate your rate The operator website will provide you with rate and delivery time estimation, but this requires time and a lot of manual input information. This is another place where transportation software can be saved:
Tarral calculator.
If you only care about transportation efficiency, the calculator is the best choice for obtaining the rate. The rate calculator can display the service, rate and carrier of any destination. If you are running Woocommerce,
, a large number of plug -ins can calculate, create and display freight for you and your customers at checkout
. However, these plugins do not always consider any negotiation rate of you and specific operators.So please pay attention to the display rate.
4. The fee you actually charge to the customer Since you know how to calculate how calculated Rate, what fees should your client pay for transportation? We discovered the three best effects: free delivery, uniform rate and charging fees you paid.
First, free delivery. Customers like it, but it will not make you make money.
Test Water
: During the holiday sales period or on an order that exceeds a certain weight or quantity as a promotional provision. This will encourage customers to buy more products to achieve the threshold.
Then there is a unified freight. You can charge a single freight for each order based on size, weight, or other factors.
You need to know the average cost of transporting parcels at a specific weight —— or if you are shipped on behalf of your supplier, your supplier pays -to determine whether this is worth it.
How much does your customer pay for each batch of goods?
This may be meaningful for most customers
Consider implementing one or two strategies once. For example, you can enjoy the uniform rate until you reach a specific weight level, and you can order for free. Alternatively, you can use a uniform rate for customers with a large order. 5. How do you communicate with customers on the goods
Every time you sell, you may automatically send emails. The click -through rate of these transaction emails is almost six times that of other types of emails, so it is important to use them well.
Make sure you have always provided your customers with a good experience through their transport emails.
Of course, the order confirmation email will provide order information for your customers. They can also provide a warm and blurred feeling for your customers:
. To learn more about how to use the order receipt in detail, please check this article.
Make sure you show the personality of your store in these messages . You may provide a \”operation method\” instructions, it is recommended to buy other products related to orders, or include social media links. Satisfied customers are more inclined to leave positive evaluations or mention you on social media.
For an important reason for your outstanding transaction email, see this Experian study.
6. The content contained in the goods In the e -commerce world, customers cannot enter your store, take a cup of free coffee or tea, and then browse the products to be sold leisurely. The closest actual experience you can provide for your products and brands you can provide for them are transport boxes and things inside.
If you include the box in the shipping box, you can easily add some information to make it a marketing tool. Here are some options:
Including coupons or special discounts Including a pre -written or hand -written thank you letter
It is recommended that the buyer write a recommendation letter or be in Social media follow you
- You can also consider including nursing instructions or \”how to use\” information
. If you sell shirts, you may not need to include instructions. But for certain products, this is necessary. This information is usually on your website, but when the buyer wants to use the product just taken out of the box, they will like to have a hard copy.
Carefully consider what your box includes. (Image source: JasoneScapist) Finally, Consider personalized contact . Dell Carnegie once said: \”The sweetest and most important voice in any language is the name of a person.\” Some sellers include the letter of thanks for handwriting. If you have no time, you can attach it to printed, or put another little surprise.
If you sell products that are often returned or exchanged, such as clothes, or
If the order is marked as giftsThings, you should consider attaching a return label to simplify the process.
Otherwise, if the customer requires a return, please provide labels! If you use transport software such as ShipStation, you can create a return label and send it to the customer in a PDF format. This method is fast, simple and painless for you and your customers.
straightforward, right? However, it is
to formulate a clear and concise return policy to allow your customers to easily access
. Include it in your packet order or delivery confirmation email-where you can’t miss. Consider these 7 things during transportation Looking back, these are the seven most important things you need to consider when setting transportation for e -commerce stores:
Basic transportation logistics —What will you ship from? Do you have enough space? Make sure your workstation is efficient and your settings will allow you to enter and exit quickly.
Which operators do you use
——At do you use local operators or national operators? The cargo is more than three, ensure that you negotiate these prices!
- How to calculate the rate
- – The rate calculator is the easiest way to calculate the correct price for your cargo computing.
- —— Consider the implementation of various freight options to avoid excessive charges that are close or far away from you.
- -Frout email is not needed. Use links, resources or some clever copywriting to add fun to them.
- – Consider the receipt, packing order, explanation, and even personalized notes in your packaging box.
- -Conneys a label in your order, or prepares to send a tag when needed. Make your return policy clear and easy to find.
The fee you charge from the customer
How do you communicate with the customer on the goods
The content you contain in the cargo
How do you promote return
You have it! These seven things will make you ready to perform and transport as efficiently as possible and be loved by customers.
Do you have any questions about delivery? Want to understand any prompts provided in this blog post? Please comment below to let us know how to help.
