How much time will you invest for your product selection name?
Whether you have invented the technology to change your life, or to introduce new products in your fashion accessories series, it is difficult to naming product naming. Write the name, you have a good chance to load the history (or at least make some money). Wrong, you will be difficult to attract any customer.
If you recently launched a new Woocommerce store, please get 10 tips to help you make the next sales.
Today, we will share some techniques to help you choose an effective, clear and unforgettable name for the latest product. Before understanding our ideas, continue to read to understand why the product name is so important to your business!
What contains the name: why the product name is important
In business, \”Name is the most annoying thing.\” LANDOR’s chief marketing officer said that the company named all products from Apple products to ice cream, and consumers felt that \”immediately qualified\” to determine the product name -and based on this as the foundation’s preliminary view of the brand.
This is just something that helps to gain good reputation. (Picture from the Atlantic) Whether you are named for a single project in your thousands of directory or the core product of your entire business,
You are at it to it The names are closely related to its success
. Consider: According to the name, are you willing to buy products named \”Cat CRAP\”? It may not be, but it is actually an efficient lens and goggles anti -fog cleaner. Great products … terrible names.
Name also decided
Whether your product is impressive
. The name in the picture above is not something you may forget. If the popular pie is called \”baked bread machine pastry\”, will they be equally successful? They may succeed due to taste and convenience, but no one will remember the name like \”Bakery Machine Pastry\”. This is the two biggest reasons you should consider the name you sell. Although this may take a little time and deeply -and we all know that the time of the owner is limited -but it is worth choosing a good name.
Let us see some methods you can decide how to name the product, from a way you can rely on To stimulate your first inspiration.
Looking for similar products -Do not use their name
First of all,
is: online search similar products
. You need to immediately know which names must be excluded.
If you have an unprecedented revolutionary product before the world, this step may not be applicable to you -the world is your oyster, so let’s take good care of it! But for the others, it is best to do some studies to avoid stepping on any toes.
Start searching similar products. (Photo source: BART VAN de Biezen)
Pull out some similar projects to see how they named them. First of all, it is impossible to note which names. Then ask yourself a few questions, such as:
Where do you like
Where do these names? Are they clear, direct, or unforgettable (for example, they use head rhymes or propaganda)?
You Don’t like What are they? Can they be clearer or shorter?
How is the name on online, packaging or other brand materials?
What is the customer about these names View ? Do a Twitter search -can you find anything positive or negative?
Raising these questions will help you accurately determine the product name you want
. You may immediately realize that all your competitors name their products poorly, which gives you a good opportunity. Or you may think that \”these names are long, I think the shorter name will be more comfortable.\”
[ 123] At this time, your brain may start to act, so please pick up pens and paper and start to write down anything you think of, no matter how stupid you are. You can eliminate the name during the process, so please try to avoid self -editing at this early stage. A warning: Avoid the temptation that sounds similar or other reference names . Although you may find that your new tablet computer is called \”islate\”, Apple may not be too interesting, and your customers will not be foolish.
Consider the potential of search engines
Roughly look at your competitors, you should have some ideas (or at least the names to be avoided) in front of you. The next step is Considering the well -known name on the Internet .
When you named the product on the website or introduced a new product series, the search engine optimization is not
the most
important. You can always optimize the page or copywriting instead of the product name itself. But the greater the potential you have, the better, especially if you are still trying to establish the brand awareness.
The following is some SEO tips specifically for product names: Please be clear. If a lady searches the \”striped dress\” online, she may not find your \”Arissa dress\”. Consider referring to it \”ARISSA striped dress\”.
Do a little research.
More people call it \”bookcase\” or \”bookshelf\”? (Or completely different things?) Make sure your name choose the correct wording or keyword, with the highest traffic or shopping potential.
Think about your customers.
If you want to attract specific types of customers, use the words they use in search. For example, \”business computer\” is compared with \”computer\” to attract those who buy them for their organization.
When there is any questions, you must be clear.
We will return to this later, but the search engine has no human brain. Unless you provide other clues on the page, they do not know that the so -called \”cat crap\” is a lens cleaner.
Unforgettable than interesting
This is a cruel fact: Customer will judge your name. If they think they are stupid, you will be heard
.
Bounce? More like a flop. Of course, the above example is a bit silly (we assume that Boundce gives some of your clothes bouncing and life, not a dryer sheet itself really bouncing) but this is just consumption How can a person reflect a name, although it is very attractive, but can also be considered a bit misleading or completely ridiculous.
In addition, please consider the habit of ingeniously or double -style names for their clothing.Yes, ModCloth refers to this dress \”all is palm\”, which is very cute. But
When you want to find it again, will you remember that name?
A smart name is not always unforgettable.
For new products,
Memory is crucial . Ideally, you want someone to remember the name of your product. If someone does not remember what your product is, they will search it vaguely online; if these blurred terms have not returned the result, they may give up.
Consumers are trying to stuff as many things as possible into their brains. If you use fictional words or terms to call your revolutionary new products, then without some advertisements and repeated exposure, it may not \”persist\”. So try to find something that can be remembered instead of those things that will make your potential customers laugh.
Finally, if you do insist on using the clever name, remember to provide context clues . \”All is Palm\” is successful because it is a palm pattern dress, and there are keywords on the page to guide those who search for \”Modcloth Palm Dress\” back to the right page. If you call a similar dress \”green leaf experience\” and forget to mention the word \”palm\” in the copywriting, you may not be so lucky. If you have any questions, please be clear Sometimes, the best name of the product is obvious. Why is it called fork in addition to forks?
Unless you do , \”Dinglehopper\”.
If your product has existed for a long time, it is created by multiple manufacturers, and your version does not add any new content, then it is named . This. This. It will prevent confusion and help you rank obvious search words. Of course, you can still get creativity through the name. Clothing and home supplies manufacturers have been doing this: striped dress has become \”ARISSA striped dress\”, or elegant mirrors have become \”Baroque -style mirrors\”. As long as you say what the product is, there is no reason not to extend the name slightly to separate multiple similar items.
Last step: conduct due to due diligence
When you narrow your list and choose some that sounds appropriate, before you, you can try not to put your heart on anything. Even if you don’t need or want to register or trademark for your items, you need to ensure that you have no right to infringe your name.
If you are in the United States, the Patent and Trademark Office has an online search to help you find the current current Register with the past names and trademarks.
Quickly find the registered product or brand name so that you can understand which products are not safe.
Do your best to avoid infringing the rights or trademark claims of others. If you have any questions, seek legal aid -The lawyers can always be safe and unsafe, and when should it and should not register your own product name for you more clear suggestions. Have fun named your product happily!
These are some important matters you need to consider when selecting the name of the product. But
Remember to enjoy this process
. You don’t often get this opportunity. Although this is definitely a key step, it is not necessarily boring.
Consider transforming the naming items into collective activities. Let your company participate -let the team members submit the name creativity, or make good benefits together -or ask your customers to ask the idea. You can even vote between the finalists to see what the collective like.
The last idea: In the final analysis, the name of the product
is very important, but the most The important thing is what the product is to do
what. Therefore, if you fail to be perfect in the first few attempts, please don’t feel failure -just learn from experience and continue to move forward.
We hope these tips can help you better understand how to name your product. Do you have to share your own secrets? Any thought or method of brainstorming has been helpful to you in the past? If you have time, if you share them in the comments, we will be very happy.
When you narrow your list and choose some that sounds appropriate, before you
Consider transforming the naming items into collective activities. Let your company participate -let the team members submit the name creativity, or make good benefits together -or ask your customers to ask the idea. You can even vote between the finalists to see what the collective like.