The holiday is coming. No, not those holidays. Everything else!
With the arrival of the New Year, February is Valentine’s Day, then Easter, and then Mother’s Day and Father’s Day. All these special days, as well as birthdays and anniversary, are the opportunity for your online store to meet gift shoppers.
The question is -can your online store make gift shoppers easily find what they want? Remember: This is different from your traditional customers.
To succeed, you need to focus on three things:
Create a special experience
Provide excellent customer service
Increase the average order order Value
Make the gift giving experience particularly
People have spent a lot of thoughts on gifts, and they want the recipient to know that they care. Here are some ways to provide excellent gift giving experience.
1. Provide gift packaging
This makes the experience particularly convenient and convenient. Prepare various packaging paper selection, provide a variety of patterns, and consider charging a small amount. When the company takes care of everything, it makes customers feel particularly important and important.
People will cherish time and save you trouble. In addition, this service adds value to the overall purchase, because it makes buyers believe that their gifts will stand out from all other gifts.
2. Allow personalized gift information
By providing packaging and personalized message transmission, you can provide \”one -stop gift\” for your customers. This brings a great experience because the whole process is completed. The package will be packed and with sincere information.
All jobs have been completed.
You can use the Product Add-ONS or Checkout ADD-ONS extension to add gift packaging and message to the order. Providing these special service privileges on the checkout page is a good additional sales opportunity. Adding this time -saving option to the product page is another motivation to inspire customers to purchase. In any way, you, your customers and gift recipients will leave the winner.
3. Add a greeting card with personal information
For gift shoppers who want to come all the way, don’t only provide options for writing information on gifts. Let them put a complete card with information inside, just like they prepare this gift in person.
Loom created the Loom Gift Notes extension to simplify this process of the online store. You let your customers design their own cards and write down their information. Then, you take them away, print it out, and include it in a gift package.
This is a special and special gift giving experience.
Provide excellent services
Service is to solve the problem, making things simple and good. Here are three ways to buy gifts.
1. Create a \”good gift\” part on your website
It is not easy to shop for others. The easier you do, the more likely you will transform new customers into special days such as birthday, anniversary or Mother’s Day and Valentine’s Day.
Your gift part may contain a pre -packaged gift box with multiple projects. This will make the recipient feel more special, and it will increase your average order.
or the customized gift package that people can make themselves. This increases personalized elements and makes gifts feel completely controlled.
2. Send delivery update and tracking
In most cases, gift buyers try to welcome a special date. You can rest assured by providing clear expectations for the delivery date and updating their orders regularly.
Let them know when the parcel is shipped. Link them with the tracking ID so that they can track from your warehouse to the front door of their special staff.
3. Easy return
From time to time, the gift is wrong. The process of returning or replacement of gift receivers is as simple as possible, and you may win loyal fans for life. This may mean that the purchase certificate is more tolerant (after all,
they
are not those who place orders) or extend the return period for those who receive gifts. Learn more about how to make full use of returns.
Increase your average order volume
good service and rich experience. Help customers. But you also hope this is conducive to your business. Sales are good, but it is better to sell bigger sales.Here are three methods to increase the average order scale and long -term customer value.
1. Sales gift card and publicize on the key page
Gift card (including digital gift card) itself is a great gift. But they can also be used as part of a larger packaging. Some people will buy goods first. If you provide gift cards to them on the checkout or thank you page, they will also buy it.
Gift cards also greatly reduced the chance of return. You can use gift cards to extend digital gift cards in your online store. You can sell gift cards directly to buyers, or let them send them to others and include personalized information. They can even buy multiple cards for multiple recipients, such as rewarding work teams.
2. Recommended related products
This may be the only best way to increase the average order scale. Most products can be paired with other products naturally. Some have almost essential accessories, such as batteries and shells. Keep in mind that your gift giver is not your typical audience -they may not know what accessories they need.
A method is to ensure that the price of most recommended products is lower than the price of the initial product, so in the end The price will not rise a lot. But it still increases your income.
Product recommendations can be positioned as additional sales and cross -sales. They can also be displayed as \”buying frequently\”, which is a familiar feature that people appreciate and respond. You can include these upgrades in product recommendation extensions.
Or, you can use this process to perform the simplified version of the same operation in the Woocommerce dashboard.
3. Easily gift subscription
Nothing can be better than regular income from satisfied customers. If you have any products or services that belong to the subscription mode, you will know how great it is.
However, it would be better if you allow people to buy subscriptions as gifts.
With the help of Wooocommerce subscription to expand gifts, customers can purchase subscriptions and grant access to other people. This means that they can buy your digital member qualifications, online courses or subscription boxes for anyone they want.
Note your language Instead of selling goods, then the copy of your website and the appointment for this audienceAn advertisement needs to be slightly different. You must attract those who seek simple and high -quality gifts, excellent services and wonderful experiences. Your title and opening copybook -whether in advertisements or on the product page -it helps to evoke the audience who purchase gifts. Here are some reminders on how to position your product as a gift creative. The prompt refers to the winter holiday, but the principle is applicable to any other holiday or gift.
Congratulations -You are engaged in the service industry now
You can dedicate some ideas other than the target audience to
to
those who purchase gifts in your audience, you can be in full all Open new sources of income every year. Even if you sell physical products, you are also providing a first -class service experience in the eyes of gift buyers. Your goal is to make them easier and enhance their confidence, so that they believe that the recipients will be happy and grateful.
The prompts and extensions in this article can help you achieve your goals. But remember, you are responsible for providing a real customer service experience.
Loom created the Loom Gift Notes extension to simplify this process of the online store. You let your customers design their own cards and write down their information. Then, you take them away, print it out, and include it in a gift package. 
or the customized gift package that people can make themselves. This increases personalized elements and makes gifts feel completely controlled. 
Or, you can use this process to perform the simplified version of the same operation in the Woocommerce dashboard. 