The retail sales of each holiday are huge. According to Statista data, in the United States alone, the retail sales of holidays in 2020 exceeded the $ 750 billion mark, setting a new record. Although everything happened around the world.
However, if you are not prepared for impact, then the pouring in your bottom line temporarily may cause some trouble. Missing the delivery date, inventory backlog, and employees without enough employees to handle emails, chats or telephones may not be satisfied with holiday shoppers.
Avoid these problems by preparing your Woocommerce store before the holidays. Please follow the following nine steps.
1. Let your employees prepare
Increase staff, improve skills, and prepare for the holiday peak.
- If necessary, use seasonal workers to help handle the growth of sales or customer needs.
- Education of employees’ sales, product details, transportation deadlines and holiday discounts on employees is improved. Consider cross -training employees in advance, so that you can quickly transfer resources during the peak period of demand.
- Reserve coffee in the lounge, relax the festival snacks in the busy class, and the supplies required for the staff to complete the work. If everyone works remotely, consider sending gift cards for this purpose.
Employees are very common during the period of use in the peak season. You may also want to spend time with your family or friends. Check the timetable to ensure that people cover and key tasks when people come and go.
2. View your return policy
Consider your return or exchange Whether the period is suitable for holidays. If someone orders in advance to catch up with the peak of transportation, if the gift is not suitable, they may need to exchange any time than usual.
Make sure your return policy clearly states that the goods that can be returned and under what conditions can be returned. In this way, if there is a problem in the morning in the morning, there will be no unpleasant surprises.
When you use it, make sure that all the other content on your website is accurate. Product descriptions, answers to common questions, and a large number of pictures can help holiday shoppers choose the right gift at the first time -to minimize store returns.
3. Consider adding gift cards
By making a holiday shopper, especially those who wait until the last minute, it becomes super easy, and this season has been transformed more.
According to a study of OnePoll, more than half of the Americans wait for Ping An Night to complete shopping. For these shoppers and your store, gift cards are a win -win product. They can also send them through emails to make them ideal choices for those who want to bless friends and family members. These simple options inject fast cash into your business, and bring your website New customers.
4. Communication Last Order Date
By ensuring that customers understand the deadline for transportation, they create a sense of urgency to transform the buyer into a buyer. Use easy updated content on all your pages so that you can change the countdown when the holiday is approaching.
For example, companies that transport from somewhere in the United States to another 48 states may start at the last period of December 15 to transport orders through USPS RETAIL Group. Once that date passes, the deadline of Priority Mail may be changed to December 18, and the deadline for Priority Mail Express may be changed to December 23.
Including the final order date:
Homepage
- Landing page
- [ 123]
Product page
Shopping car page
Put the information on the prominent position above the first screen.
5. Provide product pack Added interesting product portfolio to help people help people Buy perfect gifts. Provide prefabricated baskets to reduce gift gifts or make customers produce by themselves.
Operating an e -commerce bookstore? Let the gift giveers choose a book for the basket, which also includes reading lights, blankets and diarys. Jump out of the box (or in the basket, depends on the situation) to combine the product to attract consumers.
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Seasonal theme products
Personalized options, such as carving
- 6. Set marketing activities
- Starting from encouraging people to place big orders. Free delivery, seasonal additional products, purchasing a certain size for free gifts or more than a certain amount of order discounts can be considered.
- After setting up benefits, it can be enhanced by promoting promotional activities on holiday email marketing, social media posts, re -marketing advertisements, login pages and products and shopping carts.
Ensure that advertising activities stand out with effective images, simple design and videos. Need more inspiration? Try one of these nine holiday marketing skills.
Do not forget the existing and previous customers. Use targeted messages to contact them and remind them of a pleasant experience in your e -commerce store before. 7. Simplify the transportation process When it involves potential complex processes, less is. You can provide consumers with all possible transportation options, but this may give you
and
they cause confusion and headache. Instead, choose some of the most popular methods. This simplifies the process to reduce errors and help customers make the best choice according to their needs.
To choose the transportation options for your Woocommerce store, please do some research first:
Where is your customer? Do you mainly serve regional customer bases or regularly ship internationally? For your target audience, which transportation methods are the most affordable and most convenient? Select several options to support flexible budgets and accelerate transportation needs.
When is the deadline for the delivery of the service you selected?
- In order to promote sales, please consider providing free delivery and urgent options that customers can pay. More than 90% of online shoppers said that if you consider free delivery, they will be more motivated to buy more products.
8. Update the website design of the holiday
The physical stores often decorate their lobbying halls often , To help shoppers have a mood for seasonal purchase. You can do the same thing about the design of the WooCommerce store. Photo https://bloomscape.com/\u003d3]
Add some seasonal images or festivals, not sparkling metallic line. existThe products that highlight the theme of holiday themes on the top of the page, and add some seasonal copies to the prominent area. The countdown timer, the related product part of the additional sales, and the holiday purchase guide are just a few examples that your website prepares for the season.
9. Test everything before hurry
Whether it is the content you just added (such as the holiday shopping guide) or the standard function (such as shopping carts) on your website, you can in the peak season. Test it before arrival. During the holiday peak, you may not have time to follow up the disconnected link or the connection problem during the payment process.The important features to be checked include, but not limited to:
end Account Process
All payment methods Freight calculator Coupon code
Mobile display
Website navigation
- ] Link to the login page and purchase guide
- The CTA button on any position on your website
Make full use of the holiday shopping season. Plan early and integrate key extensions to improve your efficiency, stimulate customers’ interests and fulfill your commitments.
