Various flowers and whistle continued to sound on the Internet, claiming to be business growth, marketing and more \”Secret\” of funds. However, email marketing is still at the top of investment return, and it is still the first way for the company to communicate with customers.
Therefore, if you want to increase income without spending a lot of funds, then it should be the top priority for your store creation and implementation of email marketing strategies.
If you do not make full use of email marketing to carry out business and want to increase income, then this article is suitable for you.
Let’s take a look at some of the key to creating and implementing the best email marketing strategy for your store.
1. Establish target
Each strategy starts with setting goals. What do you want to add via email? Sales? Brand consciousness? Comprehensive product education? Positive evaluation? Maybe a few of them.
Clarify your goal. How much sales do you want to increase? How many new comments? This provides you with a practical benchmark to achieve and help you measure the progress- \”We have completed half of the monthly goals!\”
]
Setting specific goals determine everything else in your strategy. It will help you determine who you send messages to , these messages What , and Action
you ask the reader.
2. Define your audience and email type Your audience will largely depend on your goal. You don’t want to send each email to every subscriber -you want to find those who are the easiest to accept you. If your goal is to increase comments, please pay attention to previous customers. Then you can create two segments -the segmentation of the recent purchase and the subdivision of nothing for a period of time.
Use MailPoet, you can easily send emails based on the products purchased before.
You can use tools such as Mailpoet to remind the recent customers’ purchases, show the specific products they buy, and ask for comments. You can also set up automatic emails, sending requests to future buyers after they complete the transaction for a few weeks.
For those who have not been active for a while, you need to provide more background information to remind them of your brand. This can also be used as an opportunity to attract them again through your latest discounts. If you want to increase income, consider new customers and existing customers. Provide more information about products about products, including recommendations, emphasize customer support channels, and emphasize any generous return policy you may have. Emails for existing customers should focus on additional sales, related products/services, new product release and recommendation friends programs. The more specific you can. Instead of sending you to everyone that you know that you know the unpopular products via email, it is better to send an email to the person who has purchased the product. They said they like the product, so you can provide some products with amazing discounts!
If this audience is too narrow, you can expand to other people who have been shopping in the same category. If the product is similar to other products they like, then they may still be more likely to buy it than your ordinary subscriber.
People like to email related to them. More importantly, they really
do not like
bombing is not such an email. You can decide that each subscriber does not exceed five times a month. Therefore, by defining your audience and sending emails to a specific group, you can save these contents as absolutely most related emails and truly improve your performance. 3. Think about the frequency of your email During the given time period, you did not really send much email -this depends entirely on your business and Audience. For example, if the member plan you sell includes a recipe of working week, an email that sends a dining suggestion every Monday may be meaningful. Or, if your goal is a busy professionals, you may only need to send a prompt and news abstract once a month to avoid drowning the chaotic income box. But the same important thing is to consider how much time you can invest to write valid emails. Can you maintain consistency and send a current affairs communication every week? Or is it better to send it once a month? After all, you don’t want to overdo the promise and insufficient delivery, or worse, send an email that is invalid or not well written.
The following are some tips that determine the correct frequency:
The monthly email begins to see how it affects your audience and schedule. This will help you get used to continuously, and you can increase the frequency at any time in the future. Usually it is best to send less, thoughtful e -mail instead of sending more, fast writing, and hasty emails. Consider automated your email and use templates to save time (will be introduced in detail later).
You may need to try to find the best position suitable for you. Make sure you pay close attention to your email analysis to determine the effectiveness and consider contacting the subscriber directly to understand their preferences.
4. Establish format/template
You do not want to re -invent the wheels every time you send an email -this may be time for you, and it will make your customers feel Puzzled. Instead, create some formats and templates that can be reused according to the type of email type you send.
There are two types of email formats: pure text and design.
This e-mail based on the popular text-based e-mail from gamestop looks like an email from a friend, which makes it look even more personalize. View complete email .
Pure text email It can be created quickly, and usually does not look like marketing emails, which may help you attract attention. However, they may be boring and are limited in terms of display and options for display products. Moreover, if there is no visual reminder, some people may not remember or recognize your brand. This design email from Minna attracts people’s attention with bright colors and patterns. View complete email
.
The designed email provides more choices that attract attention and interact with customers. They publicize your brand visually with a consistent appearance and feeling, so that customers are convinced that they come from you. In addition, they can be reused and can include elements such as buttons -this can bring more clicks. However, their creation may also be time -consuming, and professional knowledge is required to design and improve things such as mobile response.
However, if you are not a designer, please don’t worry. MailPoe can easily create visual attractive emails, which can be simple (or complicated!) According to your preferences. Use a towing and drop editor to accurately place the element in the position you want without a line of code. You can even save the template for future use!
5. Create valuable content, not just selling Creation of fascinating content can help you stand out from all other emails in the subscriber’s income box. If each email you send is only another way of marketing, then the user will quickly close your message or mark you as a spam. The trick is to provide value while showing your products or services. If your goal is to promote sales, consider how your emails strengthen the relationship with customers and encourage them to come back. Including operating guidelines, product tutorials, exclusive introduction to new products, pictures or case studies of charity activities.
Barilla using their product in this email uses their products Share recipes instead of focusing on promotion.
View complete email . You can also consider the interesting and content articles about the topic of your audience interest. For example, if you sell camping and outdoor equipment, please provide articles about camping and hiking prompts. It is not always the original content -a good article on the good reputation, good articles on non -competitive websites, or cooperating with influential people to create a unique content you can use.
6. Adopt multiple channels Driven by your overall strategy, use emails as one of the several marketing channels you use. People spend time on various platforms, and your marketing portfolio should reflect how your audience and where time are. If you have a large number of social media followers, please create an exclusive and limited e -mail opportunity to encourage them to subscribe to your list. Now you can contact them in multiple places! It also moves in another direction. In your email, it includes options for subscribers to pay attention to you or register to receive physical directory on social media.
Use consistent messages and graphics in all channels so that your fans can know your brand and I believe they have brought them to corrects position. To improve efficiency, you can reuse the content from one platform on another platform. However, please make sure everyone has some unique and unique things occasionally -so that people have reason to pay attention to you in multiple places.
7. Measurement and improvement
Regularly retreat and evaluate which are valid and which invalidity is important. In the daily work of operating companies, it is easy to push this task aside, but this is more important for your email activities.
Most platforms provide data about how you can attract subscribers. Here are some tips to use this information improvement strategy: Pay close attention to your statistical data and make progressive improvements. For example, you may notice higher or lower participation of emails in a specific date or time. Or, some types of content may generate more clicks than other content. If you receive a lot of withdrawal, check your content, process and strategy. This may be some simple things! For example, if you tell people that they are registering monthly emails, but you send them to them every week, you may drive them away.
The most important thing is to remember why email marketing activities are sent. Have you achieved your goal? Do you need to try different methods? Regular inspections to ensure that you will not deviate from track.
Heggerty
It contains a simple but eye -catching email capture in its footer.
8. Establish your list
There is no high -quality subscriber list, and email is meaningless. But how do you create this list? Here are some tips:
Easily subscribe to your website. The target note with a quick and simple registry form is essential. And add it to a place that cannot be missed -your homepage, sidebar, or the footer on each page.
The position of the test form. You can try to add them to the middle of the pop -up window, banner or blog content (don’t bother too much!).
Add the registration button to your checkout page.
Emphasize the benefits of registration. Will they find the latest sales projects and transactions? Receive the in -store activities notice? Only for subscribers to get special promotions? Introduce the bonus selected (for example, add our list to get your first order 10% discount). Each time you agree. Do notTo add someone to your list, unless they have clearly chose to join. Use your other marketing channels to encourage registration.
9. Save time through automation
Email automation is like letting the entire marketing team wait for the best time to send targeted news to specific subscribers. The correct information of the right time is equal to excellent results.
But this specific team will not take up space in your office, more important Occupy your salary. Once you complete the work of creating automation, they can work -day, night, weekend, as long as you need it.
So what types of emails can you send through automation?
Welcome email to make the new subscriber on track.
Abandoning the e -mail of the shopping cart to resume sales with those who never buy.
The receipt can create an excellent post -purchase experience. Special discounts after purchase to encourage additional sales. Email of the customer for the first time, providing shoppers with all the information required to use your product.
Blog post notify the email to let subscribers understand your latest content.
10. Select an email platform that suits your strategy
There are many email platforms, each platform has different functions and advantages. Take time to study these differences in order to determine the differences in business, audience and budget for your business.
If you are not an email developer, you may want to find a tool with a drag and drop construct. If you are urgent, please choose emails focusing on email automation. Priority is determined by you!
If you only run an automated advertising series, AutomateWoo is a good choice. Or, if you want to send a combination of automatic and conventional email communication, MailPoet is more suitable.
The power of email
Email is still one of the most effective tools that attract potential customers, retain existing customers, and expand the scope of influence. Regular and thoughtful communication is the key to success. The correct strategy and the tools that help you work more effectively will only make things better.
Pure text email
The designed email
