The new year is a natural timing of finding a way to improve business. If you are going to reach a new height in 2021, make sure your online store is in the best state! From performance to security, marketing and efficiency -here are some of the best ways to improve the website this year.
1. Improve customer relationship
Customer Relationship Management Platform (CRM) is helpful in many aspects. It tracks customers and its historical records, so you can send personalized marketing emails and provide fast and accurate support. Many CRM provides automation functions can also improve your efficiency. Efficiency will bring more saving and greater profits.
Woocommerce provides several CRM extensions, but a good choice is Jetpack CRM. Building for entrepreneurs using WordPress can expand with your business. Just like WooCommerce, you can add extensions to meet your needs.
The free plan includes all the core functions you need. Since it is JetPack, you will benefit from the best support provided by Automattic. 2. Generate regular income
Subsulation can increase your average lifelong customer value and simplify the purchase process. In addition, regular income allows you to easily predict cash flow and scale operations. You can even pass the new investment or improve the product to the customers who save these to you.
How do you generate regular income? You can provide items that are subscribed to each month or replenish regular purchases of customers. If you do not provide traditional products, you can sell club membership qualifications, continuous courses, continuous professional services or almost anything you can think of!
Woocommerce subscriptions are incredible flexibility and powerful functions to make it our first choice. Select from multiple billing timetables, allow subscribers to manage their own plans, send renewal notices, and view convenient reports.
3. Protect your website You have invested a lot in the store Work -ensure that it is protected! After all, security vulnerabilities may costYour time, customer and income. This WOOCOMMERCE security list outlines the basic elements required for the safety of the store, but there is a quick overview here:
Select a good host.
Use high -quality plug -ins.
- Implement a strong password.
- Prevent violence.
- Update WordPress, theme and plug -in.
- Enable the backup.
- Add SSL certificate.
- Re -evaluate the user access level.
- Safety scan.
- Monitoring website activities.
- Set the firewall.
- Enable security authentication
Jetpack to handle most of these tasks in a plug -in. It can not only prevent hackers, but also scan malware and crack down on spam comments. If your website is invaded, it will provide one -click repair for most known threats.
One of the most important functions of e -commerce is real -time backup. It does not back up files and databases every day, weekly or monthly, but save a copy of each operation every time -add a product, order or edit page. This means that even if your website fails, you will not lose any order data. To make full use of all available functions, please check the complete construct of Jetpack. This is the fastest way to strengthen the security work of Woocommerce in the new year.
4. Master the analysis
Data enables you to identify the trend and opportunities that can increase sales and reduce waste in 2021.
First, make sure that Google Analytics has been installed in your store (analysis) account (this extension is helpful). Even if you are not ready to study these numbers immediately, it will now be installed to provide you with a tool for making great progress in the future.
Next, learn about the new WOOCOMMERCE analysis instrument board, It allows you to access more information directly within WordPress. At a glance, you can evaluate the health status of the store, identify the trend and pay attention to the problem area to be repaired. Read more about woocommerce pointsAnalysis of the key indicators required for growth in 2021.
If you have mastered these standard store indicators and can interpret them, then it is time to be more familiar with Google Analytics. This article provides some important information about entry.
When you are ready to use the most advanced Google Analytics feature, we recommend that you use Woocommerce Google Analytics Pro to extend. You can learn how to use its power through this detailed article about how to track your Woocommerce marketing activities. Please remember that data is the key to becoming the top e -commerce store. Just do a little work in this regard to get a return! Use the correct analysis extension to prepare for success. It started to be free. 5. Strengthen e -mail marketing If you still do not have an email marketing system or know that your current efforts can be cosmetic, then the best time is now. Mailpoet is used by more than 300,000 sites and is a great email marketing option in the WordPress dashboard. MailPOET’s commitment to the success of the owner, and the maturity of their excellent results, prompt WooCommerce to officially welcome them to join this big family at the end of 2020.
Use MailPoet, you can send an abandoned shopping cart email, use pre -designed templates to build new news, automatically welcome new customers, and send followers to previous shoppers Custom discounts and products. Because it is fully integrated with Woocommerce, you can easily add the current affairs communication registry, and your customer list is always the latest. Check the complete list of WOOCOMMERCE email functions.
6. Increase the value of the average order
Increte It is your existing customer base. By adding to the high -end or extension version of the product or recommending other products for people to add to their shopping carts, you can increase the average order value of the store. In addition, you will provide customers with a more attractive and helpful experience -this is a win -win situation! Product recommendation extension is to eliminate chaseIn addition, sales and cross -selling guessing guess. Its intelligent algorithm automatically identifies good product pairing and is recommended to customers at the best time. Or, create your own rules for a complete customized experience.
Are you ready to become an expert or improve your existing job? Learn more about how to use additional sales and cross -sales to increase the revenue of the store.
7. Simplify the checkout and reduce the abandonment of the shopping cart
You can reduce this number as much as possible by improving the checkout process of the store and investing in some tools: as much as possible:
Reduce the number of steps required for someone to complete the purchase. Establishing customer confidence by showing a praise from industry certification or membership or badge. If you win any awards, please show these awards. Customized check -out fields to create a perfect experience for your brand.
Provide a page checkout and multiple payment methods.
- In terms of marketing, make sure you have a plan to follow up with customers who have browsed but have not placed orders.
Read our complete guide to improving the checkout process of the store. From email marketing to follow -up, check the five tools that reduce the abandonment of shopping carts.
Let it be your best year
As the owner, it is important to stop reflecting on your progress and future goals. Take some time to consider the fields you can improve in the coming year, set the actual goals, and achieve them. Make sure you know the seven key areas we just discussed. Then consider which other changes and improvements you can make this year. With WoOocommerce, you will have unlimited potential!
