Entering the new market can bring huge opportunities and unexpected challenges. Moreover, although the world has become more interconnected due to the progress of the Internet, aviation travel and other technologies, there are still many local cultural, economic and geographical differences.
There are five key factors in the world: language, infrastructure, payment, legal requirements and cultural norms.
Language
This seems to be obvious, but using different languages \u200b\u200bfor communication is one of the biggest difficulties facing the company in the new market. Although there are at least a small part of the population in many places in the world, if they can use your website with their mother tongue, you will contact more people. Google’s translation may be helpful, but the better choice is tools such as MultilingualPress, which can create a localized experience for your website.
No matter which tool you use, please remember that the language is complicated! The last thing you have to do is to offend your customers with awkward words. You may want to perform A/B test on important pages, ask customers to feedback translation content, and only pay attention to one language at a time.
Taking China as an example: there are many languages \u200b\u200bin the country, many regions have their own own in their own, and many regions have their own in their own. Dialects, even the mother tongue people are confused.
It is estimated that only about 10 million of the 1.3 billion people in China speak English. This may mean that people who make your website make a lot of friendly aspects of people in Mandarin, Wu language, Fujian, Cantonese, and other local dialects. Infrastructure
If you are accustomed to selling and transporting in the United States, you need to be familiar with problems in other countries/regions. The penetration rate of the Internet may not be so high, roads and air transportation may be more limited, and it may be more difficult to provide customers with products, especially in rural areas.
Understanding which areas of your new market can be used in customer satisfaction. If you fail to deliver the product after ordering, or if you encounter severe delays, you may damage the company’s reputation.
Woocommerce Shipping is a solution recommended for e -commerce stores we sell in the United States.Over -DHL provides efficient international transportation options. This can make the difficult process easier and more cost -effective. Taking Argentina as an example: Many Latin American countries lack the infrastructure of North America and Europe. But Argentina can provide a lot in other respects. The country’s Internet penetration rate in 2018
is close to
80%, The number of airports exceeds 1,300, so the country is prepared for some neighboring countries for e -commerce. Essence However, only 142 these airports laid the runway, and less than 30% of the country laid the runway. This may lead to delay and logistics issues delivered to customers to customers.
Payment
Money habits are different: some countries mainly use cash, other countries rely on credit, and some countries have turned to digital wallets. Currency habits can even be changed between different regions of a country, and rural areas may need to pay different payment methods as cities. It is important to study and understand how people in target countries/regions buy. The website of the US Department of Commerce provides a good starting point.
Fortunately, with Woocommerce, merchants can receive payment from all over the world. Whether you want to accept credit cards, debit cards, or multiple alternative payment methods, all you need is only a payment gateway suitable for Woocommerce.
Take Australia as an example: Australia’s payment is relatively simple.
Nearly 70% payment was made with credit cards or debit cards. However, the other 30% was almost paid by PayPal. In order to effectively extend to Australia, you may need to accept various credit cards and choose PayPal to contact customers with the most contact. Laws and regulations
Understanding the applicable laws and regulations in each country or region may be complicated. Due to agricultural or environmental problems, some countries are prohibited from importing and selling fruits, vegetables or plants; others restrict alcohol, weapons, and even books and toys.
In addition to the rules of the product, there may also be rules for business operations. Although you can find some legal information on the Internet,It is hoped to expand to stores in the new country/region to hire local lawyers to ensure that they comply with all regulations before starting sales.
Taking India as an example: In order to limit the influence of foreign companies such as Wal -Mart and Amazon, India in 2018
changed
Regulations on inventory -driven e -commerce models. Although many small e -commerce companies may not be affected, for companies that involve direct sales business, these rules may complicate things , resale or batch purchase. Culture and marketing The cultural specifications are subtle and complex. Like languages, they are very important for the correct treatment. If you use wrong phrases, photos, and even marketing skills, you may offend your customers -but marketing that resonates with local culture may lead to major progress.
You can study business etiquette and best practice online, but hire local experts can allow you to find the biggest opportunity to find mistakes before the error go online. The detailed tracking of advertising activities can be used as a backup to determine which information is effective and which information may be discouraged. In addition, you will be able to optimize your efforts and maximize the conversion rate at the lowest cost.
This can also help you pay close attention Very rampant. Is the advertising series in certain geographical areas appearing on the advertising series on a specific website is not proportional to the income generated? This should attract your attention. Taking Japan as an example: Like the United States, social media is a very important marketing tool in Japan.
However, unlike the United States, there are often more texts and focus on providing a lot of information.
In addition, Some reports shows that Japan may be the country with the highest global advertising fraud rate, and the circulation of newspapers is still high. Because of this, digital ads may not be as important as other markets here. The world is waiting for If you want to develop business through the development of a new market, please prepare for a lot of research, hard work and unforgettable memories. The Woocommerce community is full of experts from various disciplines around the world, as well as shop owners, developers and marketers facing the same things. Spend a time to establish contact with the new partnerIt is properly expanded to ensure smooth transition and successful expansion.
