Gift card plays an important role, especially during the holiday shopping season, accounting for all retail sales during the holiday shopping season 30%. Most main online stores provide them to promote sales and provide customers with wider purchase options. The demand for them is also increasing: In 2019, the global gift card market is worth more than $ 619 billion, and it is expected to reach US $ 1.9 trillion by 2027.
If you have not provided gift cards to your customers, then holidays are the best time to start!
Seven reasons for providing gift cards
1. Increase the value of order
nearly two -thirds of gift card receivers spend an average of more than its 38%of the card value. They got a gift card from their beloved, went to the store to exchange it, and eventually fell in love with so many products, so that they spent the things on the card and then spent some. Provide gift cards, you can not only get income from the original sales, but also get new fans.
. 123] The digital gift card is very efficient for the owner: they do not need physical storage or transportation, and the process of creating and tracking them can be automated. Most costs are related to online marketing and sales cards.
3. Attract new customers
Assume that existing customers give gift cards to loved ones who have never been shopping in your store before -now you have new customers! Gift cards are also excellent marketing tools that can be used to attract new shoppers through social media, email or other advertising methods.
4. Provide a safe and convenient gift selection
For customers who do not know what gifts to give for their loved ones, gift cards are always a good choice. During the popular period, they must be
everyone’s bet: customers can buy them in a comfortable and safe home, and receivers can use them to shop online. It is not surprising that the demand for digital gift cards has recently increased: a survey shows that sales in 2020 have increased by 74%over 2019.
5. Reduce return Customers often buy gift cards because they are worried about choosing Appropriate businessProduct, size or color. Gift cards make it easier to shop because they let the receiver decide what to order. This reduces the opportunity for product return and related troubles, such as replenishment and transportation costs. It is better for customers, gift card receivers and you -this is the shopping experience we can support! 6. Improve customer participation
After loyal customers spend a certain amount of consumption in your store, why not give them a gift card? Alternatively, if you provide subscribing products, consider using gift cards to reward long -term subscribers, which in turn may encourage them to upgrade to higher subscription levels. Gift cards are also a good motivation for shoppers who have not purchased for a while.
7. Encourage positive evaluation
We know that gift cards can help reduce returns, provide flexibility to purchase, and provide a way to motivate and re -attract customers. These types of active shopping experiences may have a good evaluation of your products and brands.
How to make full use of the gift card 1. Make them customized Using a gift card extension program, you can create a card for specific occasions and allow your client to include personalized messages.
2. Allow later delivery
Let customers choose future delivery date, such as Christmas. Shoppers can buy all their gift cards at one time and arrange them to arrange for each recipient at the right time.
3. Let the customer choose the amount
Gift card extension and name your price expansion seamless integration, which means that customers can buy any gift card they want. Shoppers will like to send the convenience of gifts that meet their budget.
4. Customers who reward the gift card
Expand with Smart Coupons, you can provide future purchase discounts for buyers who purchase gift cards. You can even promote the discount (for example, \”Buy a $ 50 gift card for friends, and purchase for $ 10 for the next time you buy) to promote sales.
5. Reward your members
If you use the member extension of the Woocommerce, you can expand, You can reward the performance of the members of your store through the festival bonus in the form of gift cards. A little motivation allows members to interact with your brand. 6. Donate gift card to fundraising activities By raising gift cards to local non -profit organizations, support your community and introduce your brand to new customers. Even people who do not win gift cards in the holiday auction or raffle will see your brand -maybe they will be inspired to shop in your store.
7. Gift gift cards on social media
Expand your audience and add user -generated content by providing gift cards as part of social media gifts. The long -tested real digital marketing technology (such as \”like/share to win prizes\” and the picture description competition) is a simple way to get more attention and increase digital participation. You can even ask your followers to use your product to submit your own photos or videos in exchange for the opportunity to win gift card -this is also a good way to generate content for your website.
8. Provide a gift card that can be used online and offline
Photo https://heatonhops.co.uk/ If your store has a physical location, please consider adding PDF Product Vouches to your site. Customers can exchange printed vouchers into salons, tickets, yoga courses, products, and meals -anything meaningful for your business.
9. Use gift card as a checkout and sale
Gift card will provide excellent product recommendations at the checkout, especially if you provide free delivery services based on the value of the shopping cart. With the help of product recommendation expansion, you can suggest that gift cards as a fast and simple way to get free delivery when trying to reach the minimum shopping cart value, or you can position the gift card as an extra exquisite holiday gift with a few exquisite festivals gifts. The number of clicks.
10. After the deadline for the holiday transportation, they are promoted after the overlap.There are always shoppers looking for the last moment of gifts. They know that physical delivery cannot be delivered in time during the holidays. Gift cards are an excellent choice for these customers. Consider adding a banner of a website in the last few days before the holiday to promote the digital gift card.
Action as soon as possible to gain all benefits!
Gift cards are a simple and economical and efficient way to increase sales, increase customer reservations, gain new fans, and provide a more flexible shopping experience. As the holidays approach and the demand for digital gift cards, it is now the best time to add gift cards to your store.
The digital gift card is very efficient for the owner: they do not need physical storage or transportation, and the process of creating and tracking them can be automated. Most costs are related to online marketing and sales cards. 
10. After the deadline for the holiday transportation, they are promoted after the overlap.