During the holidays, when retailers compete for advertising space and market share, let your brand stand out out especially important. Interacting with consumers in a meaningful and unique way can help you establish a connection. Not only can you create income for your company, you can also build a loyal and enthusiastic customer community.
You can contact your audience through the following seven ways and make yourself different through the content:
Seven content production strategies: [123 ] 1. Develop a gift guide
Photo https://joecoffeecompany.com/
Create a gift guide including store products, as well as packaging creativity And gift set. Make your post type or audience specific, provide the maximum value for your readers. If you want to contact more people, please cooperate with other products to cooperate with other products to create cross -promotional gift guidelines.
2. Published teaching posts
Sometimes people need a little help to imagine how they use the product. Teaching articles can clarify and inspire. Although it is important to contain as many useful details on the product page, posts that provide more background information may help potential buyers understand how your products meet their specific needs. These posts may also provide them with extra information they are looking for before buying.
cover the basic operation methods and creative use of the product. In some cases, you may even want to create content related to your industry, but these contents have nothing to do with your store directory. For example, if you are a clothing company, you may want to write an article about recycling or upgrading old clothes, or write articles about seasonal popular styles and palettes.
3. Answer common questions
Not everyone spends time browse the common question page to find the information they need. Especially before and after the holiday, actively answering some of the most common questions received by your company is very important. Publish product comparative charts, size guidelines, fault exclusion guidelines, and even detailed information about how to package and deliver orders-this is a topic that shoppers pay special attention to during the holidays and COVID-19 period. These types of articles can provide valuable information while reducing the workload of the customer service team.
4. Follow the seasonal content
Photo https://www.forestwholefoods.co.uk
Show the visitors how they use your product in daily life is not only a good idea, you may also want to show the specific method of using them during the holidays. Showing how to use items for decorative cloak or entrance channels, clothing for special activities, or for holiday handicraft projects.5. Improve the content generated by the user
Put the focus on people who like your products. Provide positive customer experience and contain as much as possible photos or videos. Compared with company -driven advertising activities, real user feedback is more correlated and credible. More than 90% of consumers will read comments before buying. Through highlighting comments, you will do your best to inject confidence into your brand.
Photo https://hydram8.com/ # 123]
Get user generation from social media, comments on your website and your email you received Content. If your company does not receive too many feedback on its products, please contact the customers in the past and ask an open question, such as \”What do you like the product best?\” Or \”What are your favorite buying, why are they? It makes sense to you? \”
6. Let your audience participate Interactive content is very popular and effective. It can help your audience feel the brand’s sense of participation and be valued as customers. Social media, emails and pop -up windows on your website are all good ways to attract shoppers to participate in voting, competitions and gifts. Reddit is a particularly useful platform that can make longer and long Q \u0026 A through Ask Me Anything Subreddit, R/AMA. 7. Personalization
Obviously, the company is operated by humans, but most of the time consumers have never seen or heard personal news behind the scenes. Sharing photos and stories about your team helps customers to establish contact with your company’s identity. If your company donates or participate in voluntary work to charity, please release these experiences at the same time. People feel better for companies that support their own values.
Communicate this word
Once you determine your theme, you should decide to provide them the best way. According to your goals, resources and audiences, what methods are considered the mosteffect.
Email marketing
For stores with limited marketing budgets, contact e -mail In the past, buyers and communication subscribers were one of the most cost -effective methods. If you have not used customer relationship management (CRM) tools, then you should use it. There are a variety of free and paid email marketing tools to help you manage email lists, arrangements and automated emails, and positioning subscribers according to population statistics and behavior positioning. You can make email activities in advance and arrange them to deliver within a few weeks before the holidays. Spending your peak season packaging and transportation orders, not the creation of marketing materials. Social Media
Picture source https://phlearn.com/ [123r Your content is displayed in front of potential buyers. For your most often participating platforms, to get your best return on exterior work. Some population statistics may respond better to static images, videos, or interactive contents. Therefore, please pay attention to the type of posts that get the best participation from your audience in history. Keep a positive response to comments and news, and encourage those who like your posts to follow you.
Influential and alliance marketingYou can establish it with social media influencers Relations or creation of their own alliance plans to expand their influence. Let others spread information for you! Although you may need a considerable budget to get promotional posts from celebrities, you can still show your content to more audiences, and the audience of the influenza is small or more.
Creating your own internal member plan is also a good way to generate income and reduce some of your marketing and content generation work. You can define your requirements for members, and provide rewards for coupon code, specific links of members, and rewarding sales benchmarks.
Advertising Paid ads are very useful for displaying your content and products in front of consumers. If you are ready to enter an advertising game, Google ADS is one of the best starting points. With the help of Google ADS, you can make static, GIF, HTML5 and video ads displayed on any website (more than 2 million) on the Google display advertising network (more than 2 million), including Google Search, YouTube and Google Shopping.
Start creating festival content
There are hundreds of methods to generate and deliver content. These contents canYour client establishes long -term relationships.It may be difficult to know what to pay attention to first, so spend some time to formulate a strategy that can best use of your advantages and resources.
Determine how many hours and money you can allocate, and focus on the types of posts and participation that you think will provide the best return.Record the data you get from these efforts every year, and change your method based on the results of previous years.And don’t forget to retain the operation list of new ideas to help you and your company inspire during the next holiday.
Show the visitors how they use your product in daily life is not only a good idea, you may also want to show the specific method of using them during the holidays. Showing how to use items for decorative cloak or entrance channels, clothing for special activities, or for holiday handicraft projects.
Influential and alliance marketing