Whether you book short -distance travel, course or accommodation, marketing is an important part of your business plan Essence It can help you contact new customers, re -establish and develop your company with previous customers.
But how do you successfully sell your reservations, especially during the period of great popularity? We will guide you to complete 13 simple methods.
1. Create the content that meets the needs of the audience
High -quality content can adopt a variety of different forms -blog articles, e -books, white paper, video, information, information Pages, etc. -and play a key role in almost all marketing strategies. You can use excellent content in email, advertising and social media posts, which is essential for successful search engine optimization (SEO).
But what makes the content great? All of this began to meet the needs of the target audience. What are they asking for? What problems can you solve for them? What do they want to read? If you are not sure, our first customer series will guide you to find the audience, identify them, and so on.
However, please make sure you are not just selling your products in the content.
Focus on helping others . If you run a accommodation and breakfast hotel, you may create a regional guide, which contains the best restaurants and activities near your location. If you sell horse riding tour, you may write a blog post, which contains the interesting facts about horses and the latest information about the horses you take care of. If you are a cooking school, you may share your favorite recipes.
Photo http://cbcaravanpark.co.uk/\u003dNow it is also answering questions about your preventive measures taken by you Good time. People may be searching for this information -so let it be available at any time! Police officer Burton Hall Caravan Park linked to their COVID-19 policy in their main menu, which outlined their social distance requirements and cleaning practices. This kind of information greatly helps people feel comfortable when booking accommodation or experience your company.
[12]3] 2. Make full use of social media
Social media is an excellent way to contact the potential customers in the past. Choose several platforms according to your audience spending time and focus your time on these platforms.
First, focus on serving your followers. Don’t just promote your business; but
share the information they think are valuable
. Remember the content you created before? This is a good place to share it! By avoiding too much sales, you can meet your followers at their place and maintain their primary position so that they can choose you in the future and make them feel good about your brand so that they recommend you to others.
You can use social media to sell your booking website in several other ways:
Reach new customers
. Consider paid advertisements for specific groups and audiences. Share special offers and promote interesting experiences, or participate in the Facebook group according to your area or industry.
interaction with your community . The reaction is sensitive! Quickly participate in the comments (positive or negative) and answer possible questions. Use tests, public opinion surveys and gifts to let your audience participate.
Re -attracting previous customers . Install social media labels (such as Pixel of Facebook) to contact the previous customers who may not book with you for a while.
Want more prompts? Check our posts about turning followers into customers. Want to simplify your process? WooCommerce provides several extensions, making your booking website and Facebook, Instagram, and Pintereest’s integration easier. Or, consider using Jetpack to automatically share new content with your followers.
3. Optimize your website for search engine Natural search engine traffic is the traffic is the traffic is You can access the most valuable traffic of your website
. Why? Because the people who found you on Google are actively searching for the services you provide.
SEO is a long -term marketing strategy. Finding the work and time that requires successful -but it is worthy of effort. As we have discussed, the best starting point is to create valuable related content. Then, focus on your user experience -website speed, response design, navigation, etc. -and optimize your page and booking for related keywords.123]
There are a lot of? It is not necessarily. This article in JetPack will take you to understand all SEO basic knowledge. 4. Investment search engine advertisement
Although paid search engine advertisements do spend money, they usually bring faster results than SEO. Take some time to define your audience and choose the correct keyword. This will make you
appear in front of the right person in the right time
.
Click on the searcher of the paid advertisement to be very interested in your accommodation or experience, and it is likely Get ready to buy. This is the best time to use the sense of urgency as power! In your advertisement, mention limited time and special discounts to attract customers to be afraid to miss. The visitors are guided to a specific login page created for each offer, which contains more information, useful content and clear appeal.
Don’t worry -you can get good results without investing a lot of funds.
Starting from a young age
, test multiple advertisements with each other, and increase the budget after understanding effective methods. For more details, please read our Google ADS beginner guide.
5. Contact website visitors
Visit your website, click multiple pages, read some of your blog articles, and even open your calendar. Potential customers. Why? Because they are most interested in booking with you. Use re -marketing advertisements to connect with these people.
Re -marketing advertisement is A cheap way to keep your mind sober . First use Google Remarketing Tag and/or Facebook Pixel to create the audience of previous website visitors, and then regularly promote new pictures, blog articles and information to the audience. This It is particularly effective for promoting sales -You will be exposed to many people who are interested in booking with you but may be delayed due to price. This is a great opportunity they buy!
6. Encourage comments Comments have added to your business
Instant credibility
. When someone is considering booking with you, they will find the experience and ideas of others. Don’t be afraid to comment after someone’s accommodation or experience, or you can send an email to request comments later that day. Although your comments on your own website are great -and encouraged! — Also guide customers to platforms such as Google, Yelp and Tripadvisor.
The most important thing? Provide excellent experience again and again to satisfy those commentators. 7. Establishing a list of emails Email marketing is a very powerful way, Let your audience understand what you are happening and what is happening, and what is happening, and what is happening and what is happening and and what is happening. Encourage them to book with you.
First select an email marketing platform. Woocommerce is integrated with various products -according to the price, the number of subscribers and functions, choose the appropriate product for your business. Mailpoet and AutomateWoo are two good choices.
Then start a list of emails. Let the customer choose to subscribe when booking (don’t just add it automatically!). In this way, you can contact them in the future. You can also provide coupon code, e -book or travel guide in exchange for email address to obtain information about website visitors who have not yet purchased.
Just like social media and content marketing,
Don’t be too publicized
. Share information that helps your customers and interesting articles they like. You should also personalize your email as much as possible. Use the subscriber’s name, purchase history and interest to provide the most exact content related to them.
Professional reminder: You can also use email marketing to restore the abandoned abandonment Shopping carts, custom transactions email and set up automatically welcome.
8. Use the content generated by the user The content generated by the user is any content created by your customers and followers, not your brand: holiday photos, experience videos, recommendation books, etc. Essence This type of content is very helpful in generating reservations, because people are more inclined to trust information from peers, and is not an enterprise. Share photos and videos of your followers on your own social media account. Ask if you can include them on your website and consider giving or competition to encourage more people to participate!
9. At any time During the period of great popularity, your customers may have more problems than before. They not only want to know your business, accommodation and experience, but also to know youCleaning practices, cancellation policies and maximum check -in rates.
Consider adding a chat box to your website so that
can answer questions as soon as possible. You can use tools such as Livechat, and even add the Facebook chat box directly to your website.
Photo https://www.adventureparcsnowdonia.com/ ]
In addition, create a common question answer page containing common questions and make it available at any time. This simplifies the matter of website visitors and your customer service team. Adventure Parc Snowdonia answered all aspects such as curriculum length and early booking to pricing and age requirements.
10. Hug photos and videos As a booking website, photos and videos are your best friends . People want to know exactly what their rooms will look like before booking, or what scenery they will see in motorcycles.
Investing in a little energy or money in high -quality photos and videos (this is not difficult!), And then display them on your website. Add them to the booking product, display them on your homepage, and even create a gallery that potential customers can browse.
Photo https://iconcooKERYSCHOOL.COM.au/ ]
icon cookry school doing well in this regard. They showed amazing photos on the entire website, and shared videos to show their cooking courses on social media.
If you are worried that the hit file will reduce your website speed, consider using Jetpack’s image CDN and video hosting service. They will reduce the load of your server and keep running quickly.
11. Create a customer loyalty plan Nothing is better than loyal customers. They book with you again and again and share their experiences with friends and family members. It makes them happy by creating customer loyalty programs. Expansion through WOOCOMMERCE points and rewards, your fans can earn points by booking accommodation or experience, writing comments or registered accounts . They can then exchange these points to discounts for free accommodation or future purchases.
12. Contact with influential people
The influencer is to others to others There are many people who have a lot of influence. They may be tourist bloggers, gourmet critics, entrepreneurs or social media masters. The booking industry is an ideal place to give full play to its skills!
Generally, you will provide free accommodation or experience for influential people, or pay for them to comment on your business. For example, you can allow travel bloggers to stay for three nights for free in your resort to exchange for their honest comments. Alternatively, you can pay the influential people on Instagram to share the current Father’s Day discount on the current Father’s Day at the golf package.
This allows you to
to get in touch with a new crowd that is more likely to book with you, Because they trust the influence of cooperating with you. Want more information? Read our posts about the influential marketing.
13. Support your community
Now, your local community needs more support than ever -you can provide support in various ways! For a period of time, you can donate 10% of the revenue to local food banks or homeless returns. You can promote local stores on your social media account or blog. Or, you can cooperate with nearby restaurants to provide coffee, snacks or food for your guests. By supporting your community, you can not only show your concern to potential customers , but also establish a strong relationship with nearby companies In the next few years, they are mutually beneficial.
Increase your reservation today
Our best suggestion?
Don’t wait for new marketing activities
. Join in, try several different strategies, and then find methods suitable for your business. If you focus on providing real value for your audience, you will definitely succeed.
Woocommerce provides online sales reservations and sells it to everything required for existing and potential customers. From unparalleled booking expansion procedures to marketing tools, you will have everything required for development.
Photo http://cbcaravanpark.co.uk/\u003d
