Search engine optimization (SEO) is a very valuable marketing method. Although this is a long -term strategy, if it is done well, it can actively search for the website traffic of what you provided -all these have no paid advertisements!
If you have the actual location or only sell it to a specific area, the local SEO is a strategy that can help you come into contact with members of the most related nearby audiences. But what is a local search engine optimization, how do you optimize your e -commerce store?
What is a local search engine optimization, why is it important?
When you search for phrases such as \”Mechanic\” on Google, you will get a list of nearby car stores. However, assuming you are traveling and tire leak. If you search for a completely the same phrase at a place 100 miles away from home, you will get a completely different list according to your location.
That is the work of optimization of local search engines.
When you optimize your website for the local SEO, you are targeting a very particularly specific Optimize the area. Although this is of course meaningful for retail stores who want to attract passenger flow, for the online store that is a food -reserve company that is delivered to the radius of 20 miles or online stores who live in Dallas meaningful.
A good local search engine optimization strategy can help you pay attention to your specific target audience, not people from all over the country or around the world. This ultimately means that more qualified customers will find your website and buy it.
Let’s see how to optimize your website for the local SEO and useful steps that can be taken outside the field.
Starting from SEO foundation
When someone searches for something online, Google’s goal is to provide them with the most accurate results and best experience. So if you want to rank well, you need to prove two things to the search engine:
You you The website contains meaning and valuable content around certain themes or keywords.
Your website provides an excellent experience for its visitors.
There are many basic SEOsOptimization of practice can help you do this, including:
Consistent high -quality content, such as blog posts.
Response website design allows readers to access your content across mobile devices.
An easy -to -browse shop.
A rapid loading website.
High -quality links from reliable sources to your store.
A security website with SSL certificate.
Before focusing on the local SEO, make sure you have confirmed these contents. For more information, please check the posts provided by Jetpack for beginners about SEO and our product SEO senior guide.
Optimized for your area
Once you master the basic knowledge, you should turn to the local search engine optimization. You can take a variety of steps to focus on your direct area, but you will find some most common and effective steps below.
1. State your \”Google My Merchant\” list Google My My Business is a free tool that helps local enterprises to manage its company’s list on Google. The list is displayed on Google search and Google map, including your company name, location, business time, comments, websites and other information.
Create an account and enter the information about your store as much as possible. Add photos, reply comments, and always ensure that everything in your business information is accurate, including business hours.
This guide from Search Engine Journal provides a statement and verification everything required for your list, and managing it.
2. State your list in other main directory
Listing your business in each directory you can find is once beneficial. But Google’s algorithm has changed, and more attention to other ranking factors. However, this is not to say that you should add your company to some meaningful directory suitable for your industry -these directory still have a certain amount, and it is usually a symbol of trust in potential customers.
This is just some business directory you might consider. According to your audience, products, and industries, choose the ones you follow: Bing location
shouting
to the net
Apple map
Family consultant
Wedding line
Anji The list
It is important that the information you set for your business is accurate in each list. This includes your name, business time, location, website, etc. Moreover, if there are any changes, make sure to update anywhere.
It sounds unstoppable? You can also rent services such as MOZ LOCAL to deal with you all.
3. Adjust your target keywords
The keyword is the word group you want your business to search for potential customers in your area. Now, you may position more common terms, such as \”craft beer\”, \”retro books\” or \”resort suitable for family\”. But to concentrate these keywords in your area, you can use the terms such as \”Louisville’s Cross Brewery\”, \”Antique Books for Saint Paul\” or \”Smith County’s most suitable family vacation destinations\”.
How do you know the keywords suitable for your business? Find a balance between the phrases that people actually searches and you have the opportunity to make a ranking of its ranking. Here are several methods you can perform this operation: Use Google keyword planner. Using this free tool, you can enter the starting word group, find related keywords and check the search volume and other information.
Enter a phrase in Google. Try to enter a phrase in Google, and then let the automatic completion function play a role. For example, if you enter \”Davidson Coffee\”, it will automatically recommend similar terms, such as \”Davidson Coffee Shop\”, \”Davidson coffee coffee\” and \”Davidson vegetarian coffee shop\”.
Tools such as Semrush and Moz Keyword Explorer. These tools provide a wide range of information on the exact content of your target audience online search.
After determining the correct keyword, you naturally merge them into your website. Don’t stuff them into any possible place, but use meaningful phrases to use them, just like when talking to friends or colleagues.
Although you may not want to change the entire SEO strategy to adapt to these new keywords, add them The page title, meta description, and content of the area specially written for your areaFollow them a good way. Want more prompts? View this resource from Search Engine Journal.
4. Write the content that is specific in your area
You may have created high -quality content regularly, such as blog articles, videos, e -books, etc. Essence If so, then your start is very good! The content is one of the most effective ways to show you to Google (and potential customers).
However, when you focus on the local SEO, you also want to transfer the theme you wrote. What are the issues that are specific in your area? For example, if you sell gardening products, you can write down the unique plants and harvest time in your area. If you sell customized dog collars, you may share the guide with the best dog park in your city.
Do you remember the local keywords we mentioned before? It’s time to merge them naturally into your blog post. If one of your target keywords is \”San Francisco’s cooking class\”, you may write a blog post to introduce the best event in the city. Then, set the title to the title \”Cooking Cooking Class on San Francisco\” and write down your product.
5. Follow comment
Search engine likes comments, because they are an excellent indicator of your business and product quality. Moreover, of course, they are even more beneficial to the optimization of local search engines, because potential customers will check the comments when deciding to shop or eat.
But how should you get a comment? First of all, never pay for comments. Search engines will not only find your strategy easily, but also lose the trust of customers.
The best way to get comments online is to simply ask them. Post a logo in your store, add a pages to your product packaging, or add a comment request to your transaction email.
First focus on getting comments on Google, and then spread to other local catalogs you registered, such as Yelp or Tripadvisor. Reply as much as possible, maintain professional and friendly for any dissatisfied customers, and adjust your business practice as needed.
6. Generate local links When the trusted source link to your website, it is realIn terms of reviewing your business with Google. Generally speaking, high -quality reverse links are a good strategy for SEO, which is the same for local SEO. The difference is that you are not looking for link opportunities from general websites, but to find authoritative websites in your specific area. You can generate a link to your website through the following ways: Write a guest article for the local bloggers.
Participate in local activities.
A catalog appears in the city or county.
Sponsoring local charity.
A special report was obtained in the story of local newspapers or magazines.
A simple Google search will help you find the authoritative website of your area. If you decide to contact people with influential or other companies, do it in a way that is favorable to them. For example, propose to write guidelines for your city or communicate with the target audience, not just expecting them to help you.
7. Add structured data to your website
Structural data It is a mark used by search engines to understand information. This is a good way you can clearly provide detailed information about your website to Google, thereby increasing your opportunity to appear in special search results (such as rotation and answer boxes). For example, if you are a local restaurant that publishes online recipes, you can use structured data to provide Google with cooking time, calorie count and reader reviews. When someone finds the recipe on the search engine, the result will include all this information, and it looks much more \”rich\” than normal -this is called a rich fragment. This can not only help search engines know how to classify your content, but also make your recipes more prominent in the eyes of the searchman, thereby increasing the possibility of their clicks. There are many types of structural data, including:
Books, including information such as authors, quotations and purchase links.
Including information such as date, time and location.
Local merchants, including business hours, rating, routes and links.
Products, including information, availability and review information.
Questions and answers, follow their answers behind the question.
Focus on the contents that are particularly suitable for your business.
Although adding structured data to your website may be complicated and may need developers, you can also use plug -in to simplify this process. The options include YOAST SEO (trying their local SEO plugins to get additional improvements), SCHEMA Pro, and All in one schema Rich Snippets.
Reading yoast’s guide to get more information.
How to deal with multiple positions However, what if you have multiple locations and only one website? The following are some techniques for handling local SEOs:
Create a separate login page
. Don’t put the information of each store in one place, but to be specific! Create a page for each location, which includes detailed information such as contact information, comments, business hours, news, images, and blog articles in the store. Apply local business structured data to each page.
Create a list of separate \”Google My Merchants\” list.
State your list for each position and ensure that the data is the latest. The same is true of other directory.
Write a specific blog post.
Create content around you. These posts may include customer stories, employee characteristics, super local news, or the themes specialized in the field.
Links focusing on the establishment to each position page
. When generating reverse links, link to the login page of a specific location at an appropriate time. This is particularly related to the news functions or events around a specific store.
Encourage comments on each position.
Please get the comments according to the above steps, but make sure you do this for every separate position you have.
Start using a local SEO to gain long -term success
It is important to remember that local SEO is a long -term marketing strategy. Your website takes time to improve the ranking, but a stable and consistent work will be rewarded. It is worth adding free and qualified traffic to your online store.
However, when you focus on the local SEO, you also want to transfer the theme you wrote. What are the issues that are specific in your area? For example, if you sell gardening products, you can write down the unique plants and harvest time in your area. If you sell customized dog collars, you may share the guide with the best dog park in your city. 
The best way to get comments online is to simply ask them. Post a logo in your store, add a pages to your product packaging, or add a comment request to your transaction email. 
