Do you know up to 30% of holiday e -commerce orders?
Because a large number of returns may cause serious blows to your seasonal profits, it is necessary to immediately take measures to reduce the possibility of such conditions.
Let’s see what practical steps you can take to keep bank income.
Use the image of your product clearly
E -commerce customers I can’t feel Your product. They couldn’t touch it and picked it up and turned it in their hands. Their understanding of the project depends entirely on what they see on your website.
When product pictures provide viewers from multiple angles and angles, their sales are best Essence When selling clothing, it is particularly important to show models with various shapes and sizes to help the audience connect the products more closely with themselves.
Complete display product
Similarly, different perspectives are used, but to ensure that the audience first sees a complete product. It is possible to enlarge special functions or specific details, but after the shoppers know what they are watching
add them.
Make the product the focus. The amazing background is very beautiful, but please be careful not to remove the audience’s sight from the product itself. Consider a simple monochrome or two -color background to supplement the color and make the items stand out of high -quality lighting.
The more they can \”in real life\”, the more they can, the more likely you to sell and avoid returns.
Add the necessary details, such as measurement and size chart
Nothing is launched faster than inappropriate products. Whether it is too small sweater or too big slippers, it may be returned.
Help customers quickly choose the right size, make them more satisfied with buying, more confident in your brand, and more likely to retain the products purchased by the place.
The woocommerce extended size table is essential for the owners of wearable products such as shoes, shirts, sweaters and other wearable products. You can easily create multiple size guidelines and link them to specific products and categories.
HereSome operations performed with the size table of woocommerce:
in the product tab or as a transformer as a deduction The pop -up window displays the size chart. Add the size guide by uploading the chart image directly to the page or post.
- Add custom description to help shoppers correctly measure and choose the appropriate size.
- The size table will even automatically detect the position of the customer and display the correct product size guide for their area.
- Provide product comparison chart
Create a custom chart and attach them to the relevant countries.
A similar products can help shoppers that are suitable for them to make wise decisions for them without leaving your website.
The comparison chart also allows consumers to understand whether the more expensive products are more valuable according to the comparative specifications and functions.
Automatic filling tools, such as Woocommerce products, can easily provide such convenience to your customers to help them make better decisions.
Use the product to compare the expansion, your customers will see directly on the category page (
or any other page on your website)
By selecting the options they are considering, they can evaluate important product details, as well Customer rating, inventory level and detailed description. Written a clear product description In your product description, all important details are listed, but try not to be oversold. According to a research from the Nielian Normandan Group, \”20% of the purchase failure may be caused by the lack of product information or inaccurate.\”
To avoid these sales losses and potential returns:
Clearly explain the expected use of the product and its role.
It is recommended to add value or benefits.
Including all related and confirmed information.
- two or three short sentences
Product description is a good place to use short paragraphs (
) and the main points, both of which help maintain the audience’s attention.
Why is short paragraph and important points important?
Most people are subconsciously disliked to read long articles, but they like to browse and find them very heavy as soon as possibleDetails.
The project symbol provides a clear and concise way to display the most important information.
Including a common question page The unsolved question may cause the shopping cart The key factor of abandonment and unsatisfactory customers. When you have no time to answer the questions of each customer alone, writing a good common question answer page may be the best choice for retention and sales. For example, customers who look at your gluten -free products may want to know which steps you have taken to avoid cross -pollution with gluten products.
You can significantly bring a clear and easy -to -find answer on your common question page to provide a clear and easy -to -find answer on your common question page.
Clear and detailed common question pages can answer the problem of shoppers in real time without having to write emails and wait for a reply. It can also make you do not have to answer the same questions again and again for customers
.
This can not only make your phone line, but also minimize the time when you or your employees must spend the question.
Provide real -time chat
Can’t answer their product problems quickly and decisively Customers may be more likely to hesitate or give up buying completely. Consumer Research Organization found that 73% of shoppers said that cherishing time is the most important part of customer service. In addition to the frequent answers to the common questions written by carefully, real -time chat support is an important and effective way, which can show your customers that you respect their time. Real -time chat leaves customers on your page, so that they can find the answer in real time instead of looking for answers elsewhere like competitors’ websites.
Livechat expansion program provides a better shopping experience, increase sales and increase satisfaction. Chat window used.
Packing your products to ensure safety and attractiveness
At least, your customers should receive the correct, time -time, and good order. This means sturdy packaging, a large amount of filling materials or using dry ice, depending on the products you provide.
There are some tips here: Use a suitable size box . Too large boxes will bounce and break the items, or waste resources because of too much filling. On the other hand, too small boxes may not have enough filling to protect items.
Don’t padding
. If you use foam packaging, wrap the item itself and seal it with a tape, and then add the packaging material to the box to reduce the displacement.
- Use a security label . \”Fragmentation\”, \”fragile\” or \”this face faces up\” label let the carrier know that you need to be careful to handle the items in the box.
- Protecting liquid . When transporting the liquid, we must use a waterproof bag and double seal to ensure safety. A bottle of broken perfume can destroy a whole box of gifts and cause a return headache that no one needs.
- Use contraction packaging . The price of contracting packaging is cheap and easy to use, which is a good way to prevent products from being damaged or wet during transportation.
- However, the fact is that when you satisfy their expectations, few buyers will turn into loyal customers.
High -quality holiday -themed packaging, packaging materials and transportation products are please customers and help them remember them in mind And return to your brand to a great way again and again.
Looking for more ideas? Read our posts that surpass customer expectations through excellent product packaging. In this season, customers are satisfied with not only must meet customer expectations, but also surpass the expectations of customers, so that your holiday shopping season will reach the best state.
From product pictures to packaging and customer service, using the correct e -commerce tools can ensure that you and your shoppers have a pleasant holiday.
