You may be in programs such as \”Park and Entertainment\” and other programs from Nick Offerman. The role of performance, his comedy strength, or his many semi -autobiographical books knows him. But he is also the founder of OFFERMAN WOODSHOP. This is a charming carpentry and manufacturer collective. They are full of enthusiasm for sustainable development and local procurement materials and high -quality products.
We have the opportunity to sit down with a customized network studio AVELING/RAY in the United States and Australia to discuss how they establish an online store, the feeling of cooperation with collective cooperation, and why they choose WordPress and the reasons and reasons and reasons and reasons. Woocommerce.
Q: Tell us some information about Aveling/Ray.
We are Ronald Aveling and Bobby Ray. We returned to the past as a friend -before we started to establish a website together -by understanding what necessary and one -time are in the web project, helping customers from all over the world reach the place where they want to go. We create for artists, actors and social enterprises, and are keen to make e -commerce projects shine.
Our cooperation is usually centered on custom code and content. We strive to maintain elasticity and accessibility at every step, and we tend to provide our customers with the best work tools.
Q: How did you start cooperating with Woodshop? What is the experience of working with Nick and the team?
We participated in this store in 2013. Ronald’s partner is a member of the OFFERMAN WOODSHOP (OWS) collective, and we will go out to drink on Friday. They persuaded us to add some new features to the website. In the end, we changed the platform to Woocommerce, and then redesigned twice.
It is always interesting to work with Nick and staff. They are well -known happy families. The way they love their craftsmanship are infectious -wholeheartedly.
: Tell us some about OWS brand and what they reflect.
OWS is a small group of woodworkers from the East Los Angeles woodworking workshop from Nick Offerman. They make small wooden products and custom furniture, and have a strong view of what is excellent job. They are all materials for \”manufacturing in the United States\”, fair wages, equality and local procurement materials. We regard them as a wonderful fortress for the quality and craftsmanship of a large number of displacement, and thank you for cooperating with them.
Q: How did the offerman woodshop start and develop into today’s collective?
It was originally Nick’s private store. He made his own furniture while making a set. After the acting takes off, he will still go to the store for occasional sideline.
He encountered a local woodworking named Rh Lee. They completed several projects together, and then used the store as a collective enterprise to defend their ideals of fine craftsmanship and fair work. Their first product was a beard comb! Things take off from there, and more and more members have joined over time.
Q: Why is sustainability and local materials so important?
Nick once said, \”… Since industrialism has taken over our society, we have been very fast -everyone holds hands -in the wrong direction, we have realized how much we realize This. We know this is unsustainable. \” In many aspects, OWS is a response to this predicament. Sustainable development of business, purchasing as much as possible, making durable things is the core of their spirit. They like to make beautiful things with materials that were wasted and believed that what they sold should be strong enough to pass to your great -grandson.
Q: What is your primary task when you redesigned the website?
What changes have you made to improve the conversion rate?
We want to make the website easier to understand, more information, and more interesting! We deleted several intermediate pages, which were duplicate as sub -menus -they only delayed to meaningful content. We also use the easier understanding of link packets and labels to reorganize leading voyage.
For the product page, we have constructed reusable information components for size charts, measurement techniques, product maintenance and purchasing information. They give the shoppers a cross -page consistency and sexy, and actively experience the experience through interesting graphics and useful information in one place.
High -end products and customized furniture also need some TLC. Earlier sites did not do much in supporting this business. So we use information about crafts, philosophy, wood types and wood sources to strengthen it. The tone of the new page layout and copywriting of high -end products adds a little prestige to this disrespectful and simple and humorous website.
Q: Who is the audience in this shop?
How does the audience affect the design and functions?
OWS has several different audiences. We see other carpenter, shoppers looking for cool gifts, and people who look for unique wooden furniture. All of them have some skills on the same site.
In the last redesign, we agreed And separate sales support processes that have nothing to do with shopping carts and checkouts. Therefore, we provide them with the scope of custom content types and classification methods to support it. Readers can now browse OWS projects while understanding different types of wood, plates, regeneration wood, etc. at the same time. When separating the customization work, we noticed that the search ranking of keyword query related keyword query of customized furniture has increased significantly.
Q: How important is it to convey Nick’s unique personality and wit in the design and content of the store?
How do you think you did it?
Nick and OWS are famous for charming and personable product copywriting. This is shining on the product page, and the description is full of powerful and funny references, anecdotes and rhymes. We made a series of changes to make the entire website present this excellent voice and tone. One of the most successful changes is the product grid. We added slogan space under the product title and were fortunate to write many slogans.
We can bring humor freely to the main shopping Links, calls, and various micro -replication positions.
Q: How valuable is the copy of this specific project?
What is this process?
The great copy is crucial. Fortunately, most of our work is related to the foundation of improvement. They created a consistent voice and tone, and many of the crew contributed outstanding copies. As an actor and carpenter, Nick is also a well -known writer, so he cares about the text very much. He brought a lot of his own typical Nick slogans and had the final decision to product copywriting.
Q: The store provides a variety of product types, the price range is different, including customized products. How do you deal with all this in a cohesive way?
Fortunately, we have several convenient adhesives for us to use: wood and Nick’s serious life philosophy. We feel that everything is through their commitment to quality and eternal beauty, combining the atmosphere of the overall \”life\” -very comfortable and completely compatible with high -end wood products. We believe that we have achieved a balanced Ron Swanson fan who will not be alienated to find a beard combed, or to purchase the indoor designer of the perfect tablet coffee table for their customers.
Q: It’s expensive. How do you ensure that the items are transported safely and arrival in intact?
OWS supports US postal services. They always use tracking numbers and contain a large amount of packaging from recycling sources as much as possible. This method covers all small and minority medium -sized projects.
Heavy products and customized things require more TLC. Due to the frequent changes in size and weight, some things need to be done to arrive there safely. The staff made a flat -packed dining table in order to send one of their large products to customers at a predictable cost.
Real large projects usually involve forklifts, spiny straps, packaging blankets and board boxes. Sometimes the staff will deliver and install it in person. Q: Why do you choose Woocommerce and WordPress?
The online store was originally hosted on Big Cartel. It is very suitable for the first year, but as sales rose, OWS soon surpassed it. They need some things that can make their brands more creative, flexible in product configuration, and perform high operating efficiency.
We recommend WordPress and Woocommerce, because we know that they can provide services in all aspects and can expand with them. WordPress and WOO brings almost unlimited customization possibilities. They make us loyal to the store’s vision and make some difficult things easier in management. Woocommerce extension makes it possible to deliver products of various shapes and sizes. It is easy to integrate WP and WOO and third -party services because their popularity brings needs. Another great function is REST API. We reorganized a set of complex product classification with it at one time. We also use it to extract the book details on Nick’s personal website, so we don’t have to maintain the same data in two places.
Q: What do you think is the most critical plug -in or extension of the website?
The most valuable feature of their website is the customized solution we develop Intersection But in addition:
Advanced Custom Fields Pro is a necessary tool for building custom fields and relationships. Advanced notice of WoOocommerce
makes it possible to support collective product sales business models.
Woocommerce usps shipping
Very valuable because it provides the shipping calculator and real -time rate of 90% of all orders.
SHORTPIXEL
Make the image optimization as a thing that the content creator does not have to be considered.
Q: Is there any other necessary tools?
The use of shipstation and Woocommerce can save a lot of performance time. Integrating customer data to ShipStation is a fixed process, and it is easy to configure the automation rules of ShipStation. We can’t imagine the way to return to the old way.
Q:Non -profit organizations such as works.
Why is this an important part of the brand?
It is important to maintain local connection to the store. In addition to Will Works, they also have a close relationship with the nearby Allied Woodshop. They taught people how to use wood and Angel City Lumber. They saved the trees fell in Los Angeles and turned them into woodworking materials. Wendel Berry had a great impact on Nick. The importance of the local economy is a key element of Berry Thought. The same is true of sustainability, appropriate technology, connection with local links, and interconnection of life.
Q: What is your favorite time to build a website with the team?
We really like to discover the process and the previous iteration that recently redesigned. It is interesting to find their brand sound in the entire user journey throughout the user’s journey. Video conferences with OWS staff are always very interesting -we study brand and product creativity by cutting and cut wood in the background. The launch of the last redesign is a great feeling. We see that we have solved many difficult problems while loyal to the customer’s vision.
Q: Do you have any other want to share with WordPress / Woocommerce community?
Woocommerce extension is great. The quality is always first -class, so we are convinced that they will not cause conflicts after inserting them into the customer’s site. The 30 -day \”trial\” function of WOO is crucial here. It is really good to try various methods before making any promises. Automattic and WordPress communities have left a deep impression on the dedication of improvement and innovation. We always like to receive Woocommerce current affairs communication. Usually, we are eager to pass on some of them to the store manager and hope to continue to become better.
