One of the biggest challenges of non -profit marketing digitalization is that there are too many platforms, tools and systems Need to learn, even large organizations may be overwhelmed soon. If your supporters often replace, the challenge will be amplified.
Woocommerce is a method of simplifying and combining your online marketing work. Even if your organization is already on Woocommerce, there may be new methods to use it to expand your task more effectively.
With the help of Wooocommerce, your non -profit organization can sell goods, organize and host activities, accept donations, set up email automation, etc. on the same platform.
Later, we will introduce some specific methods that you can get more benefits from WooCommerce, and some examples that are already using these powerful and non -profit organizations that are already using these powerful functions.
But first of all, please consider some main reasons for monetization of non -profit organizations and enterprises to use Woocommerce to monetize its online activities.
How to empower the non -profit organization Woocommerce and wordpress are free. This means that the two core foundations of your entire online business of non -profit organizations will not spend any costs, and other e -commerce platforms will charge monthly fees, which can increase according to the traffic you get.
With this free foundation, you can buy the required extension procedures and plugins more freely to help your non -profit organization get everything from its website. Woocommerce and WordPress also provide:
The ownership of the site backup of your data.
Control your SEO.
More than 300 extensions specifically for e -commerce.
A community consisting of developers and websites, they meet in 400 cities each year.
Complete customization and flexibility.
For those who want to modify the code to adapt to their goals, the open source characteristics of WordPress provides this flexibility, but if you don’t want to disrupt the code, you can choose not to do so. Essence
You can also get Unlimited product changes
. what does that mean?
One of the biggest reasons for the use of Woocommerce as a non -profit organization is to sell goods, such as hats, shirts, cups, brand materials, or customized products related to your mission.
However, for example, there are many sizes in shirts, usually there are many colors. The combination of each size and color is different. Using Woocommerce, the number of variants you can provide is not limited. Other e -commerce platforms can limit these changes, or charge additional costs to higher amounts.
Now, this is how the non -profit organizations that have used Woocommerce to get more benefits from it.
Make full use of the seven methods of woocommerce
1. Named your price
Woocommerce has a expansion program called name your price, which can be used in various ways.
First, it can accept donations, and because it allows donors Suitable for open donation requests. Second, if you are selling goods, but you like to let your supporters’ own concept of democratization of the price of prices -just like the proposed donation -expansion allows you to do so. You can also set the minimum amount so that you will not lose money.
2. Regular donation subscription
Next, the extension of subscriptions through Woocommerce, you can make your customer regularly donate. This extension is perfectly matched with name your price, allowing donors to choose their own donations, and then set it to charge each month. This extension will also send an automatic renewal notice, so your donors will not be caught off guard by repeated charges.
Photo https://www.priorityNewORLDWIDE.coM/. Regular donations of amounts. View these extensions on their donation page.
3. Selling event tickets Whether you are virtual or personally organizing fundraising activities, WooCommerce Box Office can easily sell tickets. For example, the coupon code including special, early bird pricing and other discounts. Create different types of pricing packages, such as a VIP package for dining tables, a VIP package for individuals, or free gifts. 4. Allow additional donations to buy products
This is another method for the product \”name your price concept\”. Using product additional component extensions, you can set a fixed price for the product, but provide buyers with the addition of donations.
This powerful extension also allows customized products. For example, if you are doing 5K running activities, you can sell shirts with personalized names and your brand to each team. Alternatively, commercial sponsors can get shirts and cups with logo next to you.
5. Recommended products on your check -up page
Another way of product is to perform the content you see on the checkout page of many other e -commerce websites. Using product recommendation extensions, you can add some products to the checkout page where donors or buyers may be interested in.
For example, a person may just come to your website just for donation. But on the checkout page, they saw your product and may decide to buy things except donations. Or, on the other hand, if they are buying products, you can set up so that donation is \”product\” recommendation.
6. Simplify your donation process Some non -profit donation pages are very clumsy, letting donors skip a few pages just to donate, which means that you will lose a part of every step. people.
Use Woocommerce One Page Checkout, people can complete their transactions on one page, thereby reducing the number of donations to donate after the start process. The business community calls this \”abandonment of shopping carts\”, but this is also a big problem for non -profit organizations. This extension will reduce your \”donation abandonment\”.
7. Expand your online marketing
Use Woocommerce, you can strengthen your SEO, e -mail and social media marketing, and create and publish content -all these come from the same come from the same from the same time from the same time A platform.
And there are many marketing extensions that can help you develop these strategies.Check what you may like in our complete expansion library.
Photo https://wwfstore.com/ # 123] Get inspiration and take action The World Wildlife Foundation uses woocommerce to sell them for sales product.By visiting their online stores, you can see them specializing in special products that comply with strict production standards. You can also make full use of WordPress and Woocommerce for your non -profit organization.With unlimited flexibility, complete control, and powerful tools to help you grow up, there is no better place to call your online home.
For more examples of non -profit organizations using Woocommerce, see our non -profit organization display.Or just start today.
