Note that there are several limitations to reporting due to unselected customers. But in the IOS 14 era, one of the solutions to maximize available data is the Facebook conversion API. Learn more about the Facebook transformation API and how to connect your website to Facebook. This post assumes that you are familiar with the Facebook advertising dashboard. By default, the active view results are as follows: However, there are thousands of ways to customize columns. Male select three vertical columns at the top and click \
For e-commerce stores, there are many potential options: Add settlement information add to the wish list add to the shopping basket start additional settlement… There are more. All this helps to better understand the sales inflow channels and where people leave. You can also choose various options to view advertising spending, actual purchases, and the resulting revenue. Inherent purchase ROAs purchase (return on advertising investment) purchase conversion value cost per purchase, but to find the source of customers who spend the most, you must know the average order amount of each source. So let’s look at two specific measurement items.
To find the purchase conversion value + net purchase average order value, divide the purchase conversion value into unique purchases. In the above example, the average order amount of the third line with six sales is $39.46. Line 4 shows 27 sales. However, the activity not only brought more sales, but also the average order amount was much higher than $64.26. Now, we find the activity with the highest average order value, but if the activity is not sorted by specific prospects, we don’t know who it is. In each campaign, you can create various ad sets to target different potential customers. You can also create and store custom leads and continue to use them.
The following are screenshots of several different prospects in the event. In the above example, the audience of \
Finally, please note that a single measurement item cannot be the only factor affecting the decision. An ad group has the most conversions, but the ad group with the most expenses is not always the best choice, just as it is only responsible for a part of the generated revenue. What’s up? This is because even if the cost of potential customers is two times higher than that of average consumers, the cost of reaching is three times higher, and the final profitability of the activity will decline. ROAs or advertising investment income is a measure that helps determine the amount of income generated for every $1 of advertising expenditure. If ROAs is 2.5, the cost of advertising is $2.50.
Don’t just focus on Google’s most expensive potential customers or activities to provide the best ROAs, and don’t forget the various marketing methods that exist. The best performing Facebook activity may not perform as well as the lowest performing Google ads activity. Or, there is no more successful paid advertising than the organic traffic built through search engine optimization efforts. Google Analytics has the advantage of bringing data together. Broad channels (social media, nature, pay per click, etc.), specific sources and advertising campaigns
sure. To find customer lifetime value, go to audience → lifetime value. The first thing to see is the overall chart of life value. When visitors return to repeat purchases, the average rises, so you can see the curve. The flatter the graph, the less the number of repeat purchases of the business as a whole. Note: not all businesses expect a graph. Usually, sales only buy products once. Under the graph, you can view the user analysis, the revenue of each user and the overall revenue of each channel. The following example has interesting insights. The lifetime value of recommendation is much higher than that of natural search and other things, so the traffic of natural search is almost five times that of natural search, but the overall income is much less. This is a fantastic message. But it will get better. Male channels, sources, media and events. In other words, if you use UTM, you can find incredible details. Through the annual new years Facebook bullets, you can see that your LTV is much higher than the customers you get through the summer discount. With this information, you can use part of your summer discount budget and invest more in New Year promotions! Mailpool: find the best customers efficiently through name and marketing! Remember how to identify the best customers based on the revenue of the woocommerce dashboard? Mailpool subdivides the email list according to the lifetime order amount to determine the best customer. You can then send specific email marketing messages to the list. For example, pushing sales with higher purchase limits may not resonate with the rest of the audience. You can also export this data. You can export the list of people who like more than 1000 dollars, so you can contact them separately. Please request to complete the survey. To stay loyal, please give a \
